Repurposing content across platforms is a smart strategy to extend the life of your creative efforts.

This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience.

Or, why not repost your Reels and Toks directly, just as they are!

This time I recommend also checking out the shownotes page (link below) because on it, you’ll discover several short-video examples I curated for you with my very own hands.

🔗 https://bit.ly/47BlLfZ

#contentcreationtips #videocontentcreationideas #employerbranding #youtubeshorts

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Facebook:  https://www.facebook.com/susanna.rantanen

#157 An Easy Way into YouTube: YouTube Shorts for Employer Branding

What if I told you that employer branding isn’t about you—it’s about them? And by 'them,' I mean your talents, the people you want to attract and keep. In today’s special episode, I’m giving you an exclusive sneak peek into my brand new book Story-Driven Employer Branding: Introducing The Magnetic Employer Branding Method™. You’re about to hear the very first chapter, and trust me—it’s going to change the way you think about employer branding forever. So, grab a coffee, sit back, and let’s dive in. And if you love what you hear, you can&nbsp; (If the Amazon link doesn't work, go to Amazon and search for 'Susanna Rantanen' or 'Story-Driven Employer Branding' and you'll find this book. Get the book and multiple freebies available for my book's buyers! Let’s get started! &nbsp;

#188 Unlocking the Secrets of Story-Driven Employer Branding: Chapter One of My New Book!

Your products don’t build trust. Your people do. And yet, most companies still pour all their brand energy into showcasing what they sell—while leaving the people who make it all possible invisible. In Episode 189 of the Story-Driven Business Podcast, I share why the smartest, most magnetic businesses don’t just brand their products—they brand people. When you brand your people: ✅ Customers see the human value behind your service. ✅ Talent sees themselves in your story. ✅ Stakeholders see leadership that inspires long-term trust. But when you don’t… ❌ You become forgettable in a crowded market. ❌ You struggle to attract AND retain talent. ❌ You miss the chance to build authentic brand loyalty from the inside out. This episode explores: 🔹 The business case for branding your people 🔹 What this looks like in real life (not theory) 🔹 And how this mindset is central to my Magnetic Employer Branding Method™ Listen now and rethink how your brand shows up Shownotes with links 👉  &nbsp;

#189 Brand People Like Best Companies Do, Not Just Products

What if your employer brand wasn’t just seen… but deeply felt? In this episode of the Story-Driven Business Podcast, I (Susanna Rantanen, the world’s leading modern employer branding expert) reveal the 11 powerful steps to building an employer brand so aligned with your business mission, it becomes magnetic. Using the Magnetic Employer Branding Method™, I'll guide you through how to:   Transform your current culture into a Strategic Company Culture   Make your people your loudest brand advocates without begging for reviews   Craft a Work-to-Life Promise™ that top talent feels in their bones   Win sustainable attention and convert it into long-term talent affinity   If your employer brand still relies on campaigns, perks, or empty values — you’re not just behind. You’re invisible. 🎧 Tap play to future-proof your brand. 📕 Grab the book:

#190 11 Steps to Matching Minds with Mission (Magnetic Employer Branding Method™)

Forget charisma. Ditch the data dump. The most powerful leadership tool isn’t in your MBA textbook—it’s storytelling. In this episode, Susanna Rantanen, the world’s leading modern employer branding expert, dives into why storytelling is the most overlooked yet essential skill for leaders today. Discover how to lead with clarity, inspire trust, align culture, and boost your “Return on Inspiration”—all through the stories you tell. 💡 Featuring ideas and thoughts from masterminds such as Donald Miller, Brené Brown, Simon Sinek and Susanna from the new book&nbsp;Story-Driven Employer Branding, this is the mindset shift every leader needs. 🎧 Listen now and discover why storytelling isn’t fluff—it’s fuel. 🔗 Need to check out the show notes? Go here:&nbsp; 👉 Grab your signed copy of the book at  👉 Or find it on Amazon

#191 Storytelling: The Most Underrated Leadership Skill in Business, part 1

Why do so many brilliant strategies fall flat in execution? One word: buy-in. And what unlocks buy-in? Not data. Not directives. Stories. In this episode of the Story-Driven Business Podcast, modern employer branding gal Susanna Rantanen unpacks the power of storytelling as the most underrated – and underused – leadership skill in business. Learn how to turn your strategy into a shared mission, your message into a movement, and your culture into a magnet for talent. Expect:   Tangible tips for execs, CEOs and team leads   Real-life examples of storytelling success   The Magnetic Employer Branding Method™ in action   Why communication IS culture   🎧 Listen now and discover how to inspire action, build trust, and leave a legacy—one story at a time.

#192 Storytelling: The Most Underrated Leadership Skill in Business, part 2

Your people aren’t broken. But your employer branding might be.
Most leaders think “employer brand” is HR’s job—or a fancy word for recruitment ads. But here’s the truth:

Your employer brand is already out there… telling a story about your leadership, your culture, and your business strategy—every single day.

In this episode, Susanna Rantanen—the world’s leading modern employer branding expert and creator of the Magnetic Employer Branding Method™—reveals why employer branding is a strategic leadership tool, not an HR task.

🎯 Watch this episode to discover:

Why disengagement, low ownership, and culture misfires happen in growing companies

How story-driven employer branding builds alignment between strategy, leadership, and behaviour

What to do when your people don't “get” your vision (and how to fix it without micromanaging)

How your culture can become the invisible compass that drives performance

This isn't about running recruitment campaigns.
This is about running your business better—by leading with story.

📚 Want the playbook? Grab Susanna’s new book:
Story-Driven Employer Branding 👉 https://storydrivenemployerbranding.com

#193 Why Your People Are Disengaged (and How Employer Branding Fixes It

Why Your Business Strategy Is Failing (and How Storytelling Fixes It)

Welcome to The Story-Driven Business Podcast with @‌rantanensusanna — the world’s leading expert in modern employer branding and the creator of the Magnetic Employer Branding Method™.

In this episode, Susanna breaks down a powerful truth: most business strategies fail not because they’re flawed, but because the company culture, people, and internal storytelling don’t support them.

This episode is your turning point, if you’re a CEO, founder, or strategic leader struggling with:



A brilliant strategy that no one seems to follow

Low alignment and employee engagement

Misunderstood employer branding efforts

Talent attraction that doesn’t convert or retain

Story-driven employer branding isn’t “HR fluff.”
It’s your next strategic growth engine.

📚 Grab the book: https://storydrivenemployerbrand.com

🎧 Full show notes & resources: https://modernemployerbrand.com/podcast194


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#194 From Employer Brand to Business Strategy: The Power of Story-Driven Positioning

What if your company culture is working against your strategy—and you don’t even know it?

In my latest podcast episode, I dive into the Competing Values Framework by Cameron & Quinn—one of the most insightful tools I’ve used to help modern business leaders align their culture with their strategy.

From leadership style and performance goals to recruitment messaging and tone of voice—your culture touches everything. Yet most companies never intentionally align it with their strategic goals.

🎧 This episode explains how to diagnose your current and ideal culture using the OCAI tool and how different types—Clan, Adhocracy, Market, and Hierarchy—each shape very different people strategies.

Shownotes here: https://modernemployerbrand.com/podcast195

🔥 And if you’ve read my book Story-Driven Employer Branding, you’ll see exactly how this ties into the Magnetic Employer Branding Method™.
Get the book here: https://storydrivenemployerbranding.com/


#EmployerBranding #LeadershipDevelopment #OrganizationalCulture #BusinessStorytelling #PeopleStrategy #SusannaRantanen #MagneticCulture

#195 Unlock Your Culture Code: The Secret to a Story-Driven Brand

The podcast where visionary leaders and bold professionals learn to brand people—not just products—through business storytelling and matching minds with mission!

Hosted by Susanna Rantanen - The world's leading modern employer branding expert, strategist and the author of 'Story-Driven Employer Branding' available on Amazon worldwide.

#157 An Easy Way into YouTube: YouTube Shorts for Employer Branding

Story-Driven Business podcast

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