Would you like to use your marketing team and resources more effectively? That’s what this episode is all about. Welcome back to another episode of Monetization Nation with Andrea Fryrear, one of the leading agile marketing experts, and the author of Mastering Marketing Agility.&nbsp; In the last episode, we discussed three core principles of agile marketing. In today’s episode, we’ll discuss 5 steps to implement agile marketing effectively.&nbsp; &nbsp; 1. Create Execution Teams &nbsp; Agile marketing is all about collaboration, so to successfully implement it, we need to create execution teams.&nbsp; “The execution teams are the people in the trenches. They're doing the work; they are responsible for delivering concrete stuff that makes up a marketing campaign. They're making emails, blog posts, landing pages, and social posts,” Andrea said. “They are ideally brought together with an important key purpose [and] reason to work together.”&nbsp; Each team needs to have a core reason to be in the group together. Often, these groups are determined by the stages in the marketing funnel. For example, one execution team could be focused on demand generation while another could be focused on customer retention. Whatever the case, each team has a specific purpose that drives all of their activity.&nbsp;&nbsp;&nbsp; All of the team members must learn how to work together efficiently. They should be setting goals together and making sure everyone in the group is on the same page. One way to do this is by constantly measuring their performance. Each team should have KPI measurement systems to help them stay on track with their goals.&nbsp; “The [teams] work together every single day,” Andrea explained. “They're a unit—a real team that's driving towards these goals, and ideally, they have everything they need to be contained in their executive team to get work done so they're not dependent on a bunch of other groups. They are the people that are staying together and working on these high-level goals.” Within our teams, we need to distribute different roles. For example, there needs to be a team lead—someone taking all the meeting hits for the team. We have to trust that our team lead will represent our work and bring back what we need to know. It is not a hierarchy, it’s different roles.&nbsp; However, despite the different roles, it is very important to know what the bigger goals and objectives are, and focus on them.&nbsp; &nbsp; 2. Organize Strategy Groups &nbsp; “A lot of agile [marketing] takes place at the team level,” Andrea said. “But in marketing, everybody's really interconnected. So whether you move to cross-functional teams or not, the teams rely heavily on one another to complete any kind of complex campaign or initiative.” A strategy group is made up of the leaders of the execution teams to make sure everyone is on the same page. They meet together up to five times a week to make sure their teams are aligned, consistent and moving in the same direction. The meeting makes sure there are no issues that go unresolved. They can also meet with other people such as stakeholders, people from sales, and clients who bring in a representation for their business to hear what’s going on.&nbsp; “[A strategy group] is not necessarily a solution or a feedback meeting. It's more of, ‘Are there any issues that everybody needs to be aware of? Are we about to do something that's going to derail everything you guys are working on?’ It's an alignment meeting that really helps a larger size marketing organization use agile better,” Andrea explained. Agile marketing only works if there is clear communication within and amongst teams. Strategy groups are essential for aligning the different teams, while execution teams are essential for getting the hard work done.&nbsp; &nbsp; 3. Be Committed and Persistent&nbsp; &nbsp; Within our teams, we need to be committed and persistent.&nbsp; When I asked...

100. 5 Steps to Implement Agile Marketing Effectively

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100. 5 Steps to Implement Agile Marketing Effectively

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