MonkeyRadio presents:
How to protect your online store's data and what are the most common mistakes when it comes e-commerce backups? At Shopify Unite we interviewed Mike from Rewind.

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E-commerce backups: how to protect your store's data

MonkeyRadio presents:

At Shopify Unite our CEO Jan interviewed Rytis Lauris, the CEO of Soundest, which is an email marketing tool that helps online stores not only to capture subscribers with prebuilt pop-ups, sign-up forms, and landing pages, but also to send out beautiful newsletters and automated emails.
Rytis shared his opinion on how to be successful in email marketing and what is the most common gap online stores tend to have in this field. They often forget about automated emails, i.e. abandoned cart recovery or customer reactivation. It could really increase sales by 40-50% via email marketing!
Among all the announcements Shopify made at the conference, Soundest is excited mainly by the direction Shopify set for the future. Basically there will be no eCommerce or offline commerce, but just commerce, some sort of omni-channel existing anywhere and everywhere in the future. Rytis also believes brick-and-mortar stores will transform into showrooms.
Rytis thinks London is the hottest spot for Startups in the Europe, but in Soundest they’re considering opening an office in the US, more specifically East Coast, because eCommerce seems to be stronger there and it is important to be as close to customers as possible.

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How to succeed in email marketing with your online store

MonkeyRadio presents:

In San Francisco our CEO Jan interviewed Brian Kelly, the CEO of Kissmetrics, which is an analytics product that tracks behaviour of people and shows marketers how their customers are interacting with their marketing campaigns. Basically, Kissmetrics is focused on helping marketers improve their performance.
Brian shared his opinion on how marketers can better track customers' behavior and what is the most common mistake online stores make in this field. Generally speaking, marketers need to understand a customer’s journey, and base their decisions on it. It is important to guide customers towards a successful purchase in order to get ahead in data analysis.
The Kissmetrics’ CEO also explained the term big data and its importance, and also shared both his opinion and extremely valuable experience with big data. 
Given the fact that data arms you with the ability to be more nimble, accurate and faster, it is no wonder Brian also said that data analytics should be a part of every businessmen’s life. Basically, the whole eCommerce is data driven.

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MONKEYBOOKS:
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https://www.monkeydata.com/monkey-book/

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How to succeed in data analytics with Brian Kelly

Be successful = be social! 
Here are 5 useful tips to make the most of social media for your business:
1. Make social media another sales channel.
2. Use social media as a reference channel.
3. Count on social communities.
4. Be social media adaptable.
5. Use social media as a support tool.

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MonkeyFacts #2: Social Commerce

Welcome to this brand new podcast series where we are going to describe to you in detail the main metrics that you need to track in order to maximize sales in your online store. Also we’ll add some tips and tricks to improve these metrics.

Today’s podcast is all about Conversion Rate.

MonkeyMetrics #1 - Conversion Rate

Welcome to episode 2 of the MonkeyMetrics podcast series where we are going to describe to you in detail the main metrics that you need to track in order to maximize sales in your online store. Also we’ll add some tips and tricks to improve these metrics.

Running your own business usually takes a lot of time and there is often little space for playing with analytics. Though it’s worth understanding them, small & medium retailers need just a few metrics to get a brief insight to make the right decisions, for example - sales, number of orders, and profit, which clearly define whether they are successful or not.  

Let’s take a look at one of these metrics - a basic, easy to measure, and very valuable one - average order value - which can tell you more than you might think.

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MonkeyMetrics #2 - Average Order Value

Welcome to episode 3 of the MonkeyMetrics podcast series where we are going to describe to you in detail the main metrics that you need to track in order to maximize sales in your online store. Also we’ll add some tips and tricks to improve these metrics.

Today’s episode is all about Customer Acquisition Cost.

The Cost of Customer Acquisition is a critical metric that you'll need to be able to determine how to grow and maintain the profitability of your online store, especially if you are at the beginning and you just started a business.

Customer Acquisition Cost, or simply CAC, refers to the resources that a business must allocate (financial or otherwise) in order to acquire an additional customer. It includes every single effort necessary to introduce your products and services to potential customers, and then convince them to buy and become active customers.

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MonkeyMetrics #3 - Customer Acquisition Cost

Have you met... Chloë Thomas?

Chloë Thomas is the founder of eCommerce MasterPlan, best selling author, international and keynote speaker, and an eCommerce strategy and marketing rockstar.

Listen to this incredible interview and get inspired!

Interview with eCommerce superstar Chloë Thomas

It’s our great pleasure to introduce our brand new product with breath-taking new features! 
This will change your attitude towards data analytics forever.
1. Amazon and eBay as analyzed sources - Watch the statistics of all your sales channels in one place. 
2. Real-time Google Analytics - We picked the most important statistics and displayed them in one clear dashboard. Real-time results allow you to see the impact of your marketing activities right at that very moment.
3. Upgraded global overview dashboard - The global overview dashboard gives you valuable insights across all your traffic sources and products. 
4. Epic Pricing Changes - Analyze and pay for the sources you use. Nothing more, nothing less.

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Amazon, eBay, real-time data & other stunning new features!

Hello everybody, this is Symon Edmonds from MonkeyData.

Welcome to episode 4 of the MonkeyMetrics podcast series where we are going to describe to you in detail the main metrics that you need to track in order to optimize the profitability of your online store. Also we’ll add some tips and tricks to improve these metrics.

Last time we were discussing the Customer Acquisition Cost which refers to the resources that a business must allocate in order to acquire an additional customer. 

Today’s episode is about another very important metric, that is closely related to Customer Acquisition Cost, and is actually the flipside of that metric in terms of profitability. 

Today’s episode is all about Customer Lifetime Value - a metric that helps a company become much more profitable by defining ideal customers - the ones that spend the most. For this reason it is often called "the golden metric".

Listen up! :)

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