In this episode, I’m analyzing trends in the fitness industry and peering into the crystal ball with Joe Vennare to speculate on the future of health and wellness. Joe is a great guest to interview about these topics because he’s the co-founder of Fitt Insider, a platform that offers industry news and analysis of the business side of fitness and wellness. Specifically, Fitt Insider helps industry operators stay informed, make better decisions, and seize opportunities (especially in regards to startups and investments) through a weekly newsletter, podcast, and jobs board.
 
Joe is a content strategist who’s been in the industry for more than a decade and leads Fitt Insider’s research and media efforts. I wanted to get him on the show because Fitt Insider’s goal is closely aligned with my own: to help millions of people live healthier, happier, better lives. By being a resource to help startups grow and advancing the conversation around wellness itself, Joe and his team can help facilitate massive change in the industry. 
 
In our chat, Joe and I talk about . . .
 
- Trends in fitness industry including wearables and subscriptions, and where technology and personalization may be headed in the future
- Offering legitimate value versus using “sexy” marketing to make money
- Virtual reality’s role in fitness
The gamification of apps and services
- Surprising wins and flops in the fitness space
- How the supplement industry has changed and where it might go in the future
- And more . . .
 
So if you want to learn about the business side of fitness and how the industry has changed over time and where it may be headed in the future, you’re going to enjoy this discussion! 
 
--- 

Timestamps:

0:00 - My free quiz to answer all your diet questions: www.muscleforlife.show/dietquiz

2:57 - What are some of the most interesting things you’ve seen in this industry and where do you think things are headed?

8:20 - What are some new, upcoming trends that you see on the business side of the fitness industry? 

17:44 - How much of that is legitimate value versus complicated marketing?  

25:32 - What are your thoughts on new technological tools for health and fitness?

31:50 - What is gamification?

36:50 - Is VR coming to the fitness world?

40:57 - What are some surprising business wins or losses you’ve seen in the fitness industry?

1:00:01 - What are your thoughts on the future on supplementation? 

---

Mentioned on the show: 

Take this free quiz to get science-based answers to all of your diet questions: www.muscleforlife.show/dietquiz

Fitt Insider: https://insider.fitt.co/

Joe’s Twitter: ​​https://twitter.com/JoeVennare

Joe Vennare on the Trends and Future of the Business of Fitness

This book will show you how to build muscle, lose fat, and get strong: goo.gl/lKNKWK

In this episode I interview John Romaniello, author of the NYT bestseller Engineering the Alpha and founder of the multi-million dollar, multifaceted fitness business Roman Fitness Systems.

We’re not going to talk fitness or business, though.

Instead, we linked up to discuss something else altogether, and that’s how you and I can use the brilliant and groundbreaking work of a rather obscure comparative mythologist to live better lives.

The work is codified in the book The Hero With a Thousand Faces, which was written by the mythologist Joseph Campbell, and it has served as a template for some of the most popular and timeless stories ever told, ranging from King Arthur to Moby Dick to Star Wars, Harry Potter, and more.

I know that sounds incredibly abstract and inapplicable to our lives, but bear with me because John does an amazing job making the material accessible and practical, so I think you’re going to be pleasantly surprised.

It’s really not a stretch to say that our conversation can be the nudge that leads to incredibly positive changes in your life.

5:30 - Natural progression of fitness to self improvement in life.
20:41 - Why does life mirror a hero's journey and how it fits into changes of life
36:34 - Why you need a mentor in life how to get one.
49:13- This is your call to adventure to change your life.

RELATED TO THIS PODCAST

The Writer’s Journey:

www.amazon.com/Writers-Journey-M…6X/?tag=mflweb-20

The Hero With a Thousand Faces:

www.amazon.com/Thousand-Faces-Co…36/?tag=mflweb-20

Neil Gaiman’s Epic “Make Good Art” Speech:

www.youtube.com/watch?v=ikAb-NYkseI

The Hero's Journey graphic:

www.thewritersjourney.com/graphictwo.gif

NYT bestselling author John Romaniello on living our hero's journey

This book will show you how to build muscle, lose fat, and get strong: goo.gl/lKNKWK

This is the second part of a two-part interview with the always enlightening and entertaining Mark Rippetoe, who you’ve probably heard of if you take fitness seriously.

In case you don’t know who Mark is, though, he was a competitive powerlifter for a decade and is the author of several books, including two classics that everyone that’s into weightlifting should read–Starting Strength and Practical Programming for Strength.

Mark has also coached thousands of people all over the country on proper barbell training through his seminars, which you can learn more about at www.startingstrength.com.

He’s also just a fun guy to chat with because he’s colorful and just shares his thoughts and openly and isn’t one for euphemisms or minced words, which I think is refreshing, really.

So, in this interview Mark and I talk about training for sports and why a lot of what goes on in the upper echelons of sports training is nonsensical and even counterproductive and what athletes should be focusing on instead.

I’ve run into a fair amount of this just working with people because I’ve heard from quite a few high-level college athletes and some professionals as well that were a bit perplexed by the types of things their strength trainers were having them do (as well as the things the trainers would leave out).

I helped many of them simplify their routines and straighten things out and, one for one, they were amazed at how much of a difference in made in their respective sports.

So, if you have any desire to be a better athlete, I think you’ll like the interview. Here it is...

5:30 - How athletes should tailor their training for their profession and what they do wrong.

11:47 - Do top athletes perform well because of their training programs, or in spite of them?

22:10 - How trainers who only deal with high-level athletes can get away with not knowing their profession.

33:28 - Why any training will give results to an un-trained individual vs. optimized training.

ARTICLES RELATED TO THIS PODCAST:

Starting Strength: Basic Barbell Training: 
www.amazon.com/Starting-Strength…rue&tag=mflweb-20

Practical Programming for Strength Training: www.amazon.com/Practical-Program…54/?tag=mflweb-20

How to Make Meal Plans That Work For Any Diet: legionathletics.com/diet-meal-plans/

How to Create the Ultimate Muscle Building Workout:
www.muscleforlife.com/muscle-building-workout/

WORKOUT SUPPLEMENTS THAT REALLY WORK: legionathletics.com

MY WEBSITE: www.muscleforlife.com/

MY FACEBOOK: www.facebook.com/muscleforlifefitness

MY TWITTER: twitter.com/muscleforlife

MY INSTAGRAM: www.instagram.com/muscleforlifefitness/

Mark Rippetoe on the good, bad and ugly of sport training

While there are many ways to thrive in many sectors of today’s modern economy, there’s no arguing that it’s getting harder and harder to identify and capitalize on these opportunities.

Robots and AI are eliminating jobs, globalization and the democratization of high-quality education is expanding the talent pool, and customers are becoming more selective, sophisticated, and stipulating.

To overcome these obstacles, we’re often told to specialize—to focus all of our energies, efforts, and resources on becoming really good at one thing to the exclusion of all else.

This isn’t entirely wrongheaded, but for most people, it isn’t likely to lead to long-term success and fulfillment but disappointment, burnout, and failure, instead.

This extends beyond merely moneymaking too, and applies to just about every endeavor you could want to undertake. The reign of the hyperspecialist is coming to an end and the rise of the skilled generalist is at hand.

What does that mean, exactly?

Well, as the author of the book How to Be Better at (Almost) Everything, Pat Flynn, shares in this episode, generalism refers to acquiring a variety of know-hows and abilities, and he argues this is a smarter and more practical approach to winning in today’s world.

Generalism, Pat explains, is one of the keys to making more money, getting in better shape, and becoming more successful, effective, and happy in every aspect of your life, and his personal approach to generalism starts with developing skills that’ll serve you well no matter where the red thread of fate takes you—meta-skills as Pat refers to them.

6:12 - What do you mean by generalism? 
11:52 - How does generalism make us more money than specifism? 
29:58 - What are some examples of metaskills and force multiplier skills? 
32:33 - What are some of the myths and mistakes of logic and reason? 
39:51 - What are more examples of metaskills and force multiplier skills?
46:36 - What are your tips to improve focus? 
50:51 - What is the name of your book and where can people find you and your work?

Want to get my best advice on how to gain muscle and strength and lose fat faster? Sign up for my free newsletter!

Click here: https://www.muscleforlife.com/signup/

Pat Flynn on the Life-Changing Benefits of Generalism

Hey! My name is Mike Matthews and I'm a bestselling health and fitness author, and creator of MuscleForLife.com. My mission is to empower people to take control of their health and fitness by following a healthy, enjoyable lifestyle that not only gives them the body they've always wanted, but enables them to live a long, vital, disease-free life.

Joe Vennare on the Trends and Future of the Business of Fitness

Muscle for Life

Related tracks