Veteran namer, Mike Carr, lets us into his process and teaches us what he has learned in his long career.

Mike Tells All Pt. 1

The second part of our conversation with naming guru Mike Carr. We discuss the importance of reaching outside of your comfort zone, how a narrow name can end up hurting you, and ridiculous names that make the client sick to their stomach.

Mike Tells All Pt. 2

There are five strengths of trademark, and in the next five episodes, we will dive into each of them. The first is Generic Trademark. Find out what makes a term generic and how a company's marketing can be so successful, they ending losing their trademark.

NameChangers