This project was part of an assignment submission for the Sound Design 2 module undertaken during year two of my music tech degree, delivered by Jo Thomas.

The brief was to create a professional 30 second broadcast ready radio advertisement to promote London Cycling Week. The assignment brief stated that it must be energetic, engaging, exciting, memorable and feature distinctive sound branding in order to deliver the concept feel and make it stand out among other ads, which would run alongside it on air.
I thought it best to go with dance music for the backing track with a tech style kick and uplifting melodic synths which help to give the ad an energetic delivery, whilst giving an impression and feel of movement to the ad, consistent with the topic of cycling.

Voice recording was done on my Zoom H2N device and after some creative voice editing, a compressor and limiter sidechain was set to boost the voice and lover the backing track when dialogue is heard.

Uni Project - London Cycling Week Radio Ad

PA3303 CW3 - Ableton Live Set Recording "I Captured A Sound"

This was one of my submissions for my first year Sound Design module at the University of East London. The assignment brief was to make a 2.00min track using only environmental sounds and use them to convey and progress ideas.

Please don't listen for a regular PBM as there isn't one. The essence of Soundscape is to use environmental sounds in a track. I remained true to the concept that Soundscape isn't necessarily about music, rather; It's about sound, lol! I worked with the sounds taken form field recordings and used various VST processing to manipulate and achieve morphing of the original sounds.

My intention was to work in a way that respected and featured the sounds and their applied changes, rather than simply using them as a means of making a conventional BPM defined musical track.

Poetic/creative license was used when developing this work. Licence being that as long as I recorded the sound with my field recorder, whether it be a metronome, narrative, or second hand music from headphones........It would be considered part of my environment at the the time, therefore it remained environmental sound.

The work was graded at 75% and along with other work helped to achieve a modular grade of 1:1 Distinction.

I'm excited about and looking forward to years two and three of this module.

More submissions for other production and sound related assignments coming soon.

Thanks for listening guys, hope you enjoy!

Nathan

Nathan-Mercer