Content discovery that changes with the weather, location and time of day. Our dynamic Shaun Keaveny campaign for BBC Radio 6 Music.

Produced by On The Sly Productions and BBC Radio 6 Music

Personalised Shaun Keaveny - Dynamic Campaign (Baxter)

By building a campaign around the time it will be heard, captures attention and superpowers the connection to the content.

Produced by BBC Creative.

Personalised Forest 404 - Dynamic Campaign (Baxter)

Telling a unique story, depending on where you live. A montage from our dynamic Record Store Campaign that changed its intro depending on the weather (rain, sun or snow) and its music depending on your location.

Produced by On The Sly Productions and BBC Radio 6 Music

Personalised Record Store Day 2019 - Dynamic Campaign (Baxter)

Inevitably there will be a need to produce generic showcase trails. But what if you had a way to make them stand out and feel... well... less generic. Audio campaigns that change in realtime depending on the device the listener was enjoying the radio on.

Producer by BBC Radio 6 Music

Weekends On 6 Music - Dynamic Campaign (Baxter)

1 of 2 trails made over the festival weekend to show the breadth and excitement of content from 6 Music.

6 MUSIC FESTIVAL LEGACY TRAIL

An authentic way to promote the live music output of a radio station.

This Is BBC Radio 6 Music Live

A short clip of Underworld's Manchester Street Poem - The 6 Music Mix.
(Broadcast on 16th July 2017)

Inspired by the stories of those with experience of homelessness, Underworld created 30 minutes of music and an immersive art installation as part of the Manchester International Festival. This radio programme gave this art a home, transporting the listener to the streets of Manchester, helping them feel more connected to the stories they were about to hear.

Some reaction;
https://twitter.com/i/moments/886572508354367489

Please learn more here; 
https://mcrstreetpoem.com/

Underworld's Manchester Street Poem (6 Music Binaural Mix)

Give me the mic.. I've got something to say!

To promote the launch of BBC Radio 1Xtra's MC Month, I rhymed some of the most iconic hip hop lines together into one verse. 
Consisting of 3 trails, the first two promos cover US old school and modern hip hop, with the final promo featuring the finest lyrics by UK MCs. 

Performed by A-Dot and Charlie Sloth.

MC MONTH LAUNCH - THE GREATEST RAP OF ALL TIME

Joining the dots , every Saturday afternoon from 3 on BBC Radio 6 Music.

Gilles Peterson

BBC Voice & AI Head Of Product talking about the voice and persona of Beeb. To listen to the whole podcast;
https://voicebot.ai/2020/06/07/bbc-head-of-voice-and-ai-andy-webb-discusses-the-custom-voice-assistant-beeb-voicebot-podcast-ep-153/

Voicebot Podcast "Beeb" Clip

A trail promoting our special David Bowie content on BBC Radio 6 Music.

Credits: 
Written & produced: Nathan Freeman
Voiceover: Nathan Freeman, 6 Music staff, Cerys Matthews

the BOWIE prayer

CREATIVE / PRODUCER / SOUND DESIGNER

*Best heard in High Definition*

Nathan Ryoji

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