About the Show: 
In my podcast I talk about the importance of Neuromarketing and Big Data and what they are. I also cover the ethical a moral conflicts that come along with these practices. I include the opinion of experts as well as my own. In addition I propose solutions to overcome challenges posed by using these practices. Thanks for listening and I hope you enjoy!

About the Author: 
My Name is Nathan Sliney and I am a student at Appalachian State University. I am a Marketing and Supply Chain major at ASU. I originally came across this topic when brainstorming for another research paper. I was immediately intrigued especially given my major.

Keywords: Neuromarketing, Big Data, Marketing, privacy, Mind Control

Check out my Research Paper!
https://docs.google.com/document/d/18Bgm83NCsEE-3Iw6EqLru37kGCu2wf-Ur1l5PLbBU3M/edit?usp=sharing

References
Baron, A. S., Zaltman, G., & Olson, J. (2017). Barriers to advancing the science and practice 
of marketing. Journal of Marketing Management, 33(11/12), 893–908. doi.org/10.1080/0267257X.2017.1323839
Burkitt, L. (2012, July 16). Neuromarketing: companies use Neuroscience for consumer 
Insights. Retrieved from 
www.forbes.com/forbes/2009/1116/…html#6131f2e417bb.
Franklin, L. C. (2010, April 12). Colleges turn from in-house e-mail to free Gmail. Retrieved 
from www.npr.org/templates/story/sto…p?storyId=125762272. 
Granville, K. (2018, March 19). Facebook and Cambridge Analytica: what you need to know as 
fallout widens. Retrieved from 
www.nytimes.com/2018/03/19/techno…ca-explained.html. 
Hill, K. (2016, March 31). How Target figured out a teen girl was pregnant before her father did. 
Retrieved from 
www.forbes.com/sites/kashmirhill…did/#5d34bb4b6668. 
Koon, S. (2017, June 16). How much does it cost to produce a video or television commercial? Retrieved from pikewoodcreative.com/how-much-does-it-cost/ 
N. Sliney, personal communication, October, 16, 2019

Woodbury Hooper, M. (2018). Neuromarketing. Salem Press encyclopedia. Retrieved from 
search.ebscohost.com/login.aspx?dir…ive&scope=site