Join Matt, Tom and Ben, in this episode of CX Talks as they discuss the four key areas to think about to ensure a successful digital transformation, and explain their importance: 
1. Business
2. Organisation
3. Customer
4. Technology

The trio talk about the significance of aligning your digital transformation to your business strategy and why it’s important to have an overarching vision for your business, despite individual and departmental priorities.

Matt uses his experience to talk about a trap that people can often fall into during digital transformations and explains why accepting change is crucial.

They move on to talk about how being honest on the maturity of the organisation and individual customers needs should drive transformation decisions. As well as considering how employees are affected by the change and what impact that will have on customer experience (CX).

Finally, Tom asks Ben and Matt what important things need to be considered relating to technology itself. They explain why being clear on the problem you are trying to solve with a digital transformation will make technology selection easier and why technology alone should not drive the transformation.

We will be delving further into each focus point in our upcoming podcasts.

Listen in to find out more.

Four key areas to think about to ensure a successful digital transformation

In the seventh episode of 'Clarasys presents: Simply Sustainability', our Sustainability Lead Sam Maguire chats to Union Hand-Roasted Coffee's Head of Ethical Sourcing, Pascale Schuit, who offers some tips and advice about what the value of being purposeful is and how others might be able to take themselves on a journey to being more purpose-led.

Ep.7 Building a purpose-led drinks brand: The Union Coffee story - PODCAST

What wellbeing trends have we seen this year and what are to come?  

In this episode of Never Mind The Pain Points, our Performance Psychologist Suzie Mossman-Monk and Head of People Sophie Andrews delve into the world of wellbeing trends, discussing economic environment challenges, hybrid working trends, wider world tensions, the importance of enhanced employee benefits and support and addressing burnout and overwhelm.

Reviewing wellbeing trends in 2023 and beyond

In this episode of Never Mind The Pain Points, host Sophie Brazell is joined by guests Sarah Partridge and Dr Kristina Curtis to explore the intricate relationship between leadership, employee satisfaction and organisational culture. 

Host Sophie Brazell is a consultant at Clarasys and one of our Change Management experts. 

Sarah Partridge is the Founder & Director of The Change Academy, who brings her extensive experience in coaching and organisational change to the conversation, unravelling the nuances of effective leadership.

Dr. Kristina Curtis is a behavioural scientist and expert in applied behaviour change. With a background in public health, Dr. Curtis shares valuable insights into behaviour change models and real-world interventions.

Resources mentioned:
Dr. Kristina Curtis case study - https://www.sciencedirect.com/science/article/pii/S2211335518301657
Absentee leadership article - https://www.bps.org.uk/psychologist/corporate-gaslighting-absentee-leaders-and-emotions-work
Behaviour change taxonomy - https://pubmed.ncbi.nlm.nih.gov/23512568/
The hippo effect - https://www.corporate-rebels.com/blog/hippo-effect

Guest Contacts:

Sarah Partridge
The Change Academy - www.thechangeacademy.co.uk
LinkedIn - https://www.linkedin.com/in/sarah-partridge-846b5326/
Email: sarah@thechangeacademy.co.uk

Dr. Kristina Curtis
Applied Behaviour Change consultancy - www.appliedbehaviourchange.com
Email: kristina@appliedbehaviourchange.com
LinkedIn: https://www.linkedin.com/in/dr-kristina-curtis-67395510

The impact of leadership on employee satisfaction and company culture

Discover the transformative trends in B2B buying as digital self-service experiences gain prominence. 

Join CX experts Tom Carpenter and Simon Blosse as they delve into the changing dynamics between B2B and B2C, the impact of generational shifts on buyer behaviour, and strategies for engaging modern customers, in this episode of CX talks.

CX Talks: Understanding B2B buyer behaviour and digital self-service

CX talks - The modernisation of B2B Subscription offerings

In this episode of Knowing Not-For-Profits, Clarasys sits down with Aleema Shivji, the interim CEO and Chief Impact Officer at Oxfam GB. They discuss Aleema's personal journey to leadership in the not-for-profit sector, Oxfam's vital work on the frontlines of ending poverty, and the broader challenges faced by the sector.

Leading with Purpose: A chat with Aleema Shivji, the interim CEO of Oxfam GB

Join Tom Carpenter from Clarasys and marketing operations expert Phil Boyden from Sojourn Solutions in a deep dive into the evolving MarTech landscape. Discover actionable insights on integrating marketing and sales, leveraging existing technologies, and navigating the complex world of marketing automation and customer data platforms. Tune in to learn how B2B marketing is increasingly mirroring B2C strategies for better customer engagement and ROI.

Mastering MarTech: Insights from Clarasys & Sojourn Solutions

Dive into the transformative world of in-house change management with the latest episode of our podcast. Learn from Lou Robey, former BBC Head of Change and Director of Women in Change, and Stephanie Ho, Senior Consultant at Clarasys, as they discuss innovative strategies for building change capabilities within organisations. Discover the power of community, the importance of people-centred leadership, and how to sustain change initiatives without extensive resources. Whether you're a seasoned professional or new to the field, this episode offers valuable insights into fostering a collaborative, adaptable, and forward-thinking workplace.

Driving transformation: in-house change management strategies from the BBC and beyond

Join Clarasys Associate Director Tom Carpenter and marketing expert Phil Boyden of Sojourn Solutions as they explore the complexities of MarTech, from automation platforms to AI, to CDPs, and offer practical advice on navigating the evolving tech landscape.

The future of MarTech: AI, CDPs & more with Sojourn Solutions

In this episode of Nevermind the Pain Points, join host Sophie Brazell-Ng, alongside guests Suzie Mossman-Monk and Sarah Partridge, delves into the topic of Imposter Syndrome in the workplace. Suzie, a chartered psychologist, and Sarah, a leadership consultant, share their professional insights and personal experiences with this common psychological phenomenon.

Overcoming imposter syndrome in the workplace

In this episode of "Game Changers," host Sophie Brazell-Ng is joined by Sally Jenner, an experienced change leader, to discuss the intricacies of managing and leading successful organisational transformations. Sally shares her experiences, practical tools, and key strategies for navigating change effectively, ensuring adoption, and measuring success.

Effective change management: Insights from Sally Jenner

In this episode of “Game Changers" host Sophie Brazell-Ng is joined by Sarah Partridge and Suzie Mossman-Monk to explore how leaders and team members alike can foster psychological safety to drive team success. The conversation dives into practical strategies for building trust, encouraging open feedback, and creating a culture of challenge that ultimately leads to high performance. Along the way, they share personal insights, real-world examples, and actionable steps to cultivate a psychologically safe environment in any team setting.

To read the full transcript, visit our website https://clarasys.com/insights/thinking/podcast/practical-tips-for-fostering-psychological-safety-in-the-workplace

Psychological Safety

Practical tips for fostering psychological safety in the workplace

In this episode of the Game Changers podcast, Sophie Brazell-Ng sits down with Wayne Clarke, co-founder of the Global Growth Institute, to explore what it really takes to be a world-class manager. Surprisingly, it’s not about complex strategies but about mastering the basics, investing in your people, and understanding their dreams and ambitions. Wayne shares insightful stories from his experience working with leaders at top organisations and challenges common corporate training strategies that focus on ROI over real value.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/effective-management-tips-every-leader-should-know

Effective management tips every leader should know

In this episode of ‘Nevermind the Pain Points’, host Tom Carpenter and guest Phil Boyden from Sojourn Solutions dive into the power of account based marketing (ABM). 
Whether you're a growing enterprise or an established player looking to refine your approach, this conversation will offer valuable insights into optimising your ABM approach. The duo explore real-world applications, the importance of cross-departmental collaboration, and how to effectively engage prospects at the right time.
For more information and to read the transcript, visit our website:

Evolving ABM to unlock B2B success

In this episode of ‘Simply Sustainability’, host Ruth Wilkinson welcomes guests father and daughter duo Andy and Emily Brown to explore the dynamic interplay between generations in shaping purpose-driven organisations. 

Whether you’re a seasoned leader or an emerging talent eager to make your mark, this conversation reveals the transformative power of intergenerational collaboration. The trio delves into innovative ideas, the significance of cultivating passion within teams, and how to effectively bridge the gap between experience and fresh perspectives to drive meaningful change.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/generations-of-change-bridging-ideas-for-a-purpose-driven-future

Generations of change: Bridging ideas for a purpose-driven future

In this episode of our Simply Sustainability podcast, host Ruth Wilkinson is joined by Andy Brown, Group Chief Sustainability Officer at Anglian Water Group, and Ed Leighton, Director of Strategy and Policy at Ofcom to chat through the intricacies of creating a purpose-led strategy. 

As active members of the Purpose in Practice Community (PIPC) - a collective of senior leaders who explore innovative ways to put people and the planet at the heart of business and organisational success - Ruth, Ed and Andy discuss their involvement in the community’s collaborative ‘labs.’ These labs dive deep into key topics, offering hands-on experimentation and shared learning among changemakers.

In this podcast, the trio pull on their knowledge and experience of facilitating lab three, which focused on how to make purpose core to strategy and performance. They share the five key steps to creating a purpose-led strategy and provide practical advice to drive purpose-led change.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/how-to-create-a-purpose-led-strategy

How to create a purpose-led strategy

In this episode of our ‘Game Changers' podcast, host Alex Wilford is joined by Sarah Gillard, CEO of A Blueprint for Better Business, to explore the transformative power of purpose in business. Together, they dive into the key role that purpose plays in shaping not just brands, but entire organisations, and how it can unlock innovation, cultural strength, and new strategic opportunities.

Sarah shares her experience working on the purpose re-articulation at John Lewis Partnership and reflects on the importance of authenticity in purpose-led branding. They also discuss how businesses can shift from profit-driven models to ones that prioritise people and the planet, without sacrificing commercial success.

For more information and to read the transcript, visit our website:

Unlocking business potential through purpose - A Blueprint for Better Business

In this episode of Game Changers, host Sophie Brazell-Ng sits down with James Radford, former Chief of Staff at St John Ambulance, and Alex Wilford, Managing Consultant at Clarasys, to discuss the essentials of creating purpose-driven change across sectors.

With backgrounds spanning nonprofit leadership and purpose-driven consulting, James and Alex dive into how organisations can align purpose with impactful outcomes, sharing insights on the PAS808 framework and the power of defining “optimal contribution.” They explore purpose from multiple angles—from transforming charity work and fostering community alignment to navigating purpose-driven strategies in business.

Drawing from their involvement in Clarasys’s purpose-led initiatives and broader experiences with frameworks like PAS808 and concepts like Ikigai, the trio provides real-world advice on making purpose a central force in strategy, culture, and decision-making. 

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/the-importance-of-purpose-driven-change

The importance of purpose-driven change

In this episode of Game Changers, host and Principal Consultant Sophie Brazell-Ng is joined by Clarasys change expert Scott Docherty to delve into the impact of Generative AI on people.

Together, they unpack how Generative AI is reshaping work and creativity, exploring its practical applications, challenges, and the importance of prioritising people in the adoption journey. From fostering innovation and efficiency to overcoming fears around AI, this conversation offers valuable insights for organisations looking to harness Generative AI effectively.

Drawing from their experience at Clarasys and their hands-on work with AI solutions, the duo share actionable tips on experimenting with Generative AI, supporting teams, and navigating this rapidly evolving technology.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/understanding-generative-ai-impact-on-people-and-work

The impact of Generative AI at work on people and creativity

In this episode of CX Talks, host Simon Blosse is joined by CX strategy experts Julien Kervella and Loic Le Fouest, to explore the evolving landscape of customer experience. Together, they discuss the transformative power of customer-centric strategies in navigating today's complex market dynamics.

From the growing impact of AI and personalisation to fostering trust and community in a world of self-directed consumers, Simon, Julien, and Loic dive deep into the trends reshaping CX. They also tackle the challenges organisations face in embedding CX at a strategic level, emphasising the importance of leadership buy-in, cross-functional collaboration, and sustainable, customer-first approaches.

Julien shares his insights on aligning CX strategy with organisational goals, while Loic reflects on the shift from reactive customer service to proactive customer success. This episode offers a roadmap for businesses looking to thrive in an era where every strategy is a CX strategy.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/future-proofing-cx-trends-trust-and-strategy

Future-proofing CX: Trends, trust, and strategy

In this episode of Simply Sustainability, we dive deep into the evolving ESG (Environmental, Social, and Governance) regulatory landscape, where navigating compliance can feel like wading through an ‘alphabet soup’ of new regulations.

Host and Clarasys Sustainability Lead Matt Morton is joined by Managing Consultant Rob Gillingwater and Markus Pretzl, ESG/ESH Director at TIP Group, to explore how businesses are rising to the challenge – and opportunity – presented by major legislation like Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD).

Markus shares firsthand insights on how his team is preparing for compliance, breaking down the complexities of reporting, data governance, and financial modelling. They discuss how cross-functional collaboration is more crucial than ever, not just for meeting regulations but for unlocking business value along the way.

​Packed with practical tips and strategic advice, this episode is a must-listen for anyone looking to turn ESG regulatory challenges into opportunities for business growth.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/navigating-the-esg-regulatory-landscape-for-business-growth

Navigating the ESG regulatory landscape for business growth

In this episode of Nevermind the Pain Points, James Prowting-Lord and Rick Stock, two experts in digital transformation and public sector consultancy, delve into the transformative potential of generative AI in the public sector.

From tackling risk aversion to addressing data maturity, they examine how this cutting-edge technology could redefine public service delivery while highlighting the importance of responsible adoption. 

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/genai-in-the-public-sector-risks-rewards-and-the-road-ahead

GenAI in the public sector: Risks, rewards and the road ahead

In this episode of Game Changers, host Sophie Brazell-Ng sits down with Flo Akingbade, UK Transformation Director and change management expert, to explore the intricacies of navigating organisational change.

What’s in store for you in this episode?

Discover Flo's people-first philosophy in change management, where she emphasises the "gift of holding hands" through uncertain times.
Learn how to tackle resistance to change, whether it’s from individuals, teams, or entire organisations.
Hear real-world examples of transformational projects, complete with actionable techniques to drive adoption, sustain change, and build trust along the way.
Gain practical advice on key skills like negotiation, leadership, and adaptability that every successful change manager should master.

Whether you’re a seasoned professional, just dipping your toes into change management, or curious about what it takes to guide others through transformation, this episode is packed with insights, stories, and practical tips to inspire and equip you.

So grab your headphones and get ready to learn how to navigate change, influence outcomes, and make an enduring impact on those around you.

For more information and to read the transcript, visit our website: clarasys.com/insights/thinking/podcast/navigating-change-insights-into-change-management-with-flo-akingbade

Navigating change: Insights into change management with Flo Akingbade

In this episode of Never Mind the Pain Points, Robbie Motamed is joined by Jason Sharpe, Advisor, Culture coach and Non-Executive Director at Rebel Energy. 

Jason brings over 35 years of experience in various industries, including food retail, financial services, and energy. He shares his journey from traditional to transformational work environments and discusses the innovative and progressive approaches adopted by Rebel Energy. 

Tune in to explore the concept of progressive organisations and how they differ from traditional models. Hear more about Rebel Energy’s journey and the importance of autonomy, agility, and purpose in creating a thriving work culture, and take away practical steps and challenges in transitioning to a progressive organisation.

For more information or to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/inside-rebel-energys-progressive-approach-to-work


Inside Rebel Energy’s progressive approach to work

In this episode of Game Changers, Change expert Scott Docherty and AI specialist Krish Kiri from Clarasys are joined by Mick Duthie, Director of Operations and Louise Peers, Head of Contact Centre Services at Crimestoppers. 

Mick and Louise share their journey into integrating AI within Crimestoppers' operations, maintaining anonymity, and enhancing efficiency.

Tune in to learn about AI's applications in crime reporting, the conservative approach taken by Crimestoppers, and the future potential of AI in the justice sector. Gain insights on how new technologies can revolutionise operations and get practical advice on adopting AI while preserving core values.

For more information or to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/unlocking-ai-the-crimestoppers-journey

Unlocking AI: The Crimestoppers journey

In this episode of our "Game Changers" podcast, host Sophie Brazell-Ng explores the power of creativity at work with two distinguished guests — Sarah Partridge, founder and director of The Change Academy, and Rob Cannon, a coach, consultant, and author of ‘Aha! A User’s Guide To Creativity’. 

This episode seeks to unravel the essence of creativity within the workplace and its profound impact on business resilience and innovation. The conversation begins with a deep exploration of the fundamental definitions of creativity, juxtaposed with innovation, highlighting how creativity sparks novel ideas while innovation transforms these ideas into reality. Sarah and Rob stress the increasing importance of fostering a creative workplace culture, especially in the volatile and uncertain modern business environment, citing the need for resilience and adaptability.

Listeners are also introduced to practical challenges and strategies for harnessing creativity at work. The guests emphasise the role of leaders in modelling creative behaviours, establishing psychological safety, and encouraging experimentation to cultivate a vibrant creative culture. Additionally, the dialogue touches on the contemporary relevance of creativity in the context of Generative AI, discussing its potential to both constrain and elevate human creativity.

This insightful episode concludes with key takeaways to inspire and empower listeners to embrace their innate creative capacities and implement practices that promote creativity and innovation in their professional lives.

Listen here or visit our website for the transcript: https://clarasys.com/insights/thinking/podcast/the-power-of-creativity-at-work

The power of creativity at work

In this episode of Game Changers, we dive into the intricacies of sustainable supply chain transformation and the crucial role of change management in this process. Hosted by Sophie Brazell-Ng, this insightful discussion features sustainability expert Matt Morton, who shares his knowledge on how businesses can adopt sustainable practices within their supply chains.

Matt defines key concepts such as sustainable supply chains and ESG (Environmental, Social, and Governance), providing a clear understanding of these important frameworks. They explore a practical example in the fashion industry, illustrating how a traditional supply chain can be reimagined to be more sustainable.

Throughout the episode, Sophie and Matt highlight the importance of aligning change management principles with sustainability goals to ensure effective implementation and stakeholder engagement. They address common challenges, including change fatigue, and offer strategies for leveraging stakeholder engagement to foster a collaborative approach towards sustainability.

Listeners will gain valuable insights into the future of sustainable supply chains, learning how businesses can not only comply with legislation but also drive meaningful change that benefits both the planet and their bottom line.

Listen here or visit our website for the transcript: https://clarasys.com/insights/thinking/podcast/sustainable-supply-chain-practices-and-change-management-integration

Sustainable supply chain practices and change management integration

In this episode of Nevermind The Pain Points, we dive into the complexities and challenges organisations face during post-merger and acquisition (M&A) transformations. 

Host and Clarasys Subscription and Customer Experience Practice Lead Tom Carpenter is joined by Rebecca Clark of Sojourn Solutions, a marketing operations consultancy, and Moray Busch, who heads the M&A practice at Clarasys, to explore how to successfully navigate integration. 

The discussion focuses on the need for early preparation, including setting a clear vision and involving on-the-ground teams from the start, as well as the importance of establishing clear decision-making authority and governance to operationalise the program. They outline the critical roles for an effective integration team, including C-suite sponsorship, SMEs, and a product ownership function to manage technology and business tension. Ultimately, they argue that M&A is an opportunity for transformative change, advocating for using Customer Experience (CX) to resolve internal conflicts and urging companies to adopt a 'greenfield' architectural mindset over simply performing a transactional 'find-and-replace' integration. 

Packed with practical advice on people, process, and technology, this episode is a must-listen for anyone involved in an M&A transformation program. 

Listen here or visit our website for the transcript: https://clarasys.com/insights/thinking/podcast/navigating-post-merger-integration-challenges-and-opportunities

Post-merger integration: Navigating challenges and opportunities | Clarasys x Sojourn

In this episode of Clarasys podcast, Principal Consultant and AI Lead Sarah Rigby sits down with Mahbub Gani, Principal Data Scientist at Sage, to explore how one of the world’s leading software companies is harnessing AI to drive business value, transform customer experience, and stay ahead in a rapidly evolving landscape.

From Sage’s journey with classical machine learning to the latest advances in generative and agentic AI, Mahbub shares practical lessons on cutting through the hype, designing for scale, and building a culture that embraces change. Discover how Sage balances experimentation with robust delivery, manages the surprises that come with innovation, and ensures high adoption rates across teams. You’ll also hear candid advice for organisations at the start of their AI journey, including why slowing down and thoughtful strategy matter more than ever.

Whether you’re curious about the business impact of AI, looking for tips on driving adoption, or want to understand the future of agentic AI, this episode is packed with actionable insights and honest reflections from the front lines of enterprise AI.

Listen here or visit our website for the transcript: https://clarasys.com/insights/thinking/podcast/ai-in-action-practical-lessons-on-adoption-and-opportunity-from-sage

AI in action: Practical lessons on adoption and opportunity from Sage

Never Mind the Pain Points, hosted by Clarasys, is a podcast dedicated to all the current challenges businesses are facing. Each episode is hosted by a Clarasys employee, that has deep expertise in the subject matter of each episode. The hosts are joined by a variety of fantastic, interesting and knowledgable guests from the world of business and together they discuss pain points that organisations face and what you can do to overcome them! 

Whether you are a part of an organisation that face these problems and are looking for ways to overcome them or you just have a strong interest in knowing more about the topics covered, then this is the podcast for you!

Never Mind the Pain Points

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