Tiffany, The Midnight Hour's host, starts the program off by introducing the topic of radio and broadcast advertising in the 1920s - 1930s.    

References:

Campbell, R., Fabos, B., & Martin, C. (2016). Media & Culture: Mass 	
Communication in a Digital Age 10th Edition. Bedford/St. 
Martin’s.

Introduction to Radio and Broadcast Advertising

Guest speaker Joyce talks about how radio was a new platform in the 1920s. This emergence gave companies a new source of income as well as create tension with the newspaper industry. Joyce also mentions how people and businesses were skeptical about the introduction of advertisements on the radio.  

References:

Goodis, J. , & Pearman, B. (2006). Advertising. In The Canadian Encyclopedia. 
Retrieved from http://www.thecanadianencyclopedia.ca/en/article/advertising/

Kretchmer, S. B. (2004). Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy. Journal of Promotion Management, 10(1/2), 37-54.

Ryan, W. J. (2000). Selling Radio: The Commercialization of American Broadcasting 1920-1934. American Journalism, 17(4), 145-147.

Issues About the Radio with Joyce

Omar goes into detail about the issues that business professionals faced when they decided to switch their platform from newspaper to radio advertisements. He also touches upon the development of false ads being aired on the radio.  

References:

McChesney, R. (1992). Media and Democracy: The Emergence of Commercial Broadcasting in the United States, 1927-1935. OAH Magazine of History, 6(4), 34-40. Retrieved from http://www.jstor.org/stable/25154083

Keith, M. C. (2010). The radio station broadcast, satellite & internet. Burlington, MA: Focal Press.

Issues About the Radio with Omar

Our guest speaker, Beenish talks about radio's relevance to "new media". She focuses on radio's involvement in developing the "new media" of today.  

References: 

Arceneaux, N. (2016). Reflections on Radio History, Preservation, and Relevance. American Journalism, 33(3), 340-347.

Radio as a Contemporary New Media with Beenish

In this section McCoy discusses his opinion on how radio advertisements correlate with the "new media" that we see in today's society. He talks about how the Internet radio incorporates the concept of traditional radio advertising in their marketing strategy. 

References:

Webster, T. (2015). The Infinite Dial 2015. Edison Research. Retrieved from 
http://www.edisonresearch.com/the-infinite-dial-2015/

Radio as a Contemporary New Media with McCoy

The Midnight Hour is a radio talk show where we discuss topics that involve "new media". We feature guest speakers and call-ins during our show because it's not just about the facts, it's about the discussion. 

On our most recent show we focused on issues involving the emergence of radio, commercial broadcast advertising, and its overall impact. 

If you have any questions or would like to be featured on our show please forward your inquires to MDSB61Radio@gmail.com.