In the days before the Internet, if you wanted to create and distribute any kind of media on a large scale, you needed to either be wealthy, have connections, win the cultural lottery of getting picked, or possess a nearly impossible combination of any of those factors.

Only a very privileged few had the resources to own a radio station, a recording studio, or a printing press.

Even fewer could cover the cost and supply the expertise required to keep those kinds of operations running.

But all of those problems existed before the Internet.

What now?

newrainmaker.com

How to Build a Lucrative Asset While You Make it Rain

It’s time to pull back the curtain for just a few minutes and talk about what we’ve learned (so far) from producing New Rainmaker.

We’re only three episodes in, but this is something we want to do periodically throughout the run of the broadcast, starting right now.

Stay tuned as Brian Clark and I take you behind the scenes of the early days of this particular media brand and then talk a bit about where it all might be going.

newrainmaker.com

Behind the Scenes: How (and Why) New Rainmaker is Produced

Back in the day, the Big Dream of any creator involved striking a deal with a name like Random House, Warner Brothers, or Atlantic Records.

Signing a deal with one of those immortal entities was considered the gold ring, the opening of the only door to independence, respect, and success in media and entertainment.

Then, in the course of less than twenty years, the Internet obliterated those power structures, leaving creators of all kinds — for better or worse — holding their futures in their own hands.

That game has not only changed, there’s now an entirely new and different game …

newrainmaker.com

Why the New Rainmaker is a New Media Producer

We’ve been talking about “media not marketing” in this broadcast quite a bit … but what does that actually mean, what can it look like?

As you’ll hear in a few moments, examples of this done very well throughout the history of media are all around us, it only takes a simple shift in thinking to see them.

But can this approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?

newrainmaker.com

8 Ways a Digital Media Platform is More Influential than Marketing

There is nothing new under the sun. What was old, is new again. It's all been said and done before … true in your university philosophy class, and just as true in your media strategy.

If you're working too hard trying to keep up with every new tactic and technology and social network that bubbles up online ... this episode is for you.

This is New Rainmaker, from newrainmaker.com. I am Robert Bruce and today Brian Clark makes the case for the one thing you need to relentlessly focus on in order to drive prospective customers to your business, no matter what Google, Twitter, or Facebook do (or don't do) in the future.

Stay tuned …

http://newrainmaker.com

The Critical Thing You Need to Earn Targeted Traffic – Today, and into the Future

Well, we missed last week, but for good reason, as you'll hear in this episode.

Despite that small setback, we've got <em>a lot</em> to report to you about the progress of this site and what it might mean for your own business goals. 

Which brings us back to one of the main reasons we're doing all of this ... to teach you everything we learn as we execute the development of this platform in real time. 

Stick around ...

http://newrainmaker.com

Behind the Scenes: How the New Rainmaker Strategy Evolves in Plain Sight

What do the actors Laurence Fishburne and Alec Guinness have in common?

Aside from being very good -- and very successful -- at what they do, they've both played a very particular kind of role in their careers. You might know them better as Morpheus and Obi Wan Kenobi, respectively.

These are roles that strike at the very heart of our desire for adventure and change.

They also happen to strike at the heart of what makes a business truly great and profitable.

In this episode of <a href="http://newrainmaker.com" target="_blank">New Rainmaker</a> we follow an ancient thread that began thousands of years ago, but has critical relevance to how you can build your audience -- and your business -- today.

Stay tuned ...

http://newrainmaker.com

The New Rainmaker as Magical Mentor on the Buyer’s Journey

New Rainmaker is a weekly broadcast that presents the strategies that can generate a flood of new business using the power of a personal media brand.