Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencers in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing. 

Follow Samantha on Twitter: https://twitter.com/howesocial

Follow Jay on Twitter: http://twitter.com/jayacunzo

Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: http://nextview.vc/eetraction 

Here is NextView's pitch to founders: http://nextview.vc/pitchdecktraction

Lastly, subscribe to get all of NextView's content at http://nextviewvc.com/blog

#46: Starting Your Influencer Marketing [Samantha Howe, Grove Collaborative]

On the podcast today, NextView cofounder Rob Go sits down with Andy Rachleff, VC veteran and the president, CEO, and executive chairman of Wealthfront. They talk about how Andy came up with the term product-market fit, how he applied his own lessons (and updated them) in building Wealthfront, and the mental models founders can use to unlock their real unfair advantage in a tactics-obsessed world: how you think.

Follow Andy on Twitter: http://twitter.com/arachleff

Follow Rob on Twitter: http://twitter.com/robgo

Subscribe to the newsletter, The Next View, to get 1 new link and 1 strong opinion on tech each week: http://nextviewvc.com/blog

Powerful Mental Models for Product-Market Fit & Beyond (Andy Rachleff, Wealthfront)

In a very special episode of Traction, we sit down as a team and discuss the new mission of the firm and talk through B2C and B2B examples of the Everyday Economy. We learn what commonalities exist among founders who are redesigning that economy, and the NextView partners share their perspectives on the next big wave of internet innovation. Plus, we share some news about the future of the show.

Subscribe to get all NextView content at nextviewvc.com/blog

Follow the NextView team on Twitter:
David: twitter.com/davidbeisel
Rob: twitter.com/robgo
Lee: twitter.com/leehower
Ginny: twitter.com/ginnymineo

Listen to Jay's podcast about questioning conventional thinking at unthinkable.fm

Thanks for listening to Traction!

NextView All-Hands: Redesigning the Everyday Economy

In this show from seed-stage VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things?

With a unique sound that avoids the boring, typical talking head format, Traction features early-stage stories, tactics, and theories from some of the best entrepreneurs today.

For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.

Traction (from NextView)