This is a podcast version of a Niche Screenside Chat with Scott Jaschik of Inside Higher Ed. We chatted about what trends Scott is seeing emerge for 2022 and how to address them and answered audience questions.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Enrollment Insights Podcast

Enrollment Insights AudioCast - Emerging Enrollment Trends to Prepare for in 2022 with Scott Jaschik

This is a podcast version of a Niche webinar on the results of the 2021 Niche Higher Ed Website Benchmarks. We highlighted results for overall site traffic, social media, and digital marketing and dive into some added context and tactical responses from the results.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Enrollment Insights Audiocast -  Insights From the 2021 Niche Higher Ed Website Benchmarks

In this episode, you will hear from Jennifer Frey. Jennifer is the Director of Admission for Trinity Christian School, a K-12 private school in Fairfax, Virginia. As a military wife, her family has moved many times. Her children found a school-home at Trinity which led to her joining the Admission team there one year later. Her background in sales and marketing, including owning her own internet-based clothing company, and in education through the homeschool teaching of her children and working as a teacher online, have combined to assist her in leading the admission process for families interested in Trinity Christian School. She is passionate about creating an experience where families feel valued, welcomed, respected, and heard, even at a time of record applications and enrollment.

:30 - Meet Jennifer
2:16 - Something Jennifer tried that didn't work and what she learned
5:12 - Jennifer's approach to brainstorming
6:10 - How admission and marketing partner at Trinity
7:25 - Why some schools may be hesitant to explore different solutions for affordability
10:50 - Trinity's path to offering variable tuition
17:15 - The importance of your "front of house" communications in rolling out a new tuition model
19:15 - How current and prospective families responded to Trinity Christian School's decision to offer variable tuition
23:52 - Lessons learned from Trinity's variable tuition rollout
27:51 - Where to connect with Jennifer and learn more

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

#48 - Jennifer Frey and Increasing Access with Variable Tuition at Trinity Christian School

Ryan Bradley of the University of Alabama discusses why previous enrollment success could be the greatest threat to future success.

S3E6: Even the Biggest Higher Ed Brands Must Evolve Their Strategic Communications

Greg Zaiser, VP of Enrollment at Elon University discusses the changes in higher ed enrollment the last decade, how to accelerate financial aid access, and what the future holds for international recruitment.

S3E7: The Future of Student Access, Financial Aid, and International Recruitment

In this very short episode, we're sharing a teaser for the PK-12 Virtual Enrollment & Marketing Summit on April 26.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Teaser: 2022 PK-12 Virtual Enrollment & Marketing Summit

Mateo Remsburg recently accepted a role at Ohio University, his first new university in nearly 20 years. He discusses what it’s like to adapt to a new admissions culture.

S3E8: Adapting To A New University’s Admissions’ Culture

In this episode, you will hear from Kate Crowder and Tyler Hill. 

Kate is a public relations professional and veteran educator who has worked in the Germantown Municipal School District in Tennessee, for the past 15 years. She is passionate about delivering communications-focused professional development to school-level staff members and providing teachers with tools to further the brand of the district. Kate currently serves as the President of TNSPRA where she hopes to provide a renewed focus on professional development and connectivity between her members and neighboring SPRAs. The longtime Memphian and mother of three is frequently found on the stage as a musician, actor, or director when not fulfilling her role in school communications.

Tyler is the Director of Communications and Planning for Arlington Community Schools, located outside Memphis, Tennessee. School PR is not his first career. Tyler graduated from The University of Southern Mississippi with a degree in broadcast journalism and spent six years working as an on-air morning news anchor and reporter. As an award-winning journalist, Tyler’s passion was rooted in storytelling that spoke to the heart, and he has carried that same mentality to School PR. Tyler is the Past-President of TNSPRA.

:33 - Meet Kate and Tyler
2:25 - Something Kate and Tyler tried that didn't work and what they learned
4:08 - How Kate and Tyler brainstorm and bring new ideas into their work
6:28 - How Kate's teaching background and Tyler's journalism background influence their work in school PR
11:03 - What inspired Kate and Tyler to cover this topic
14:00 - Building a "brand army" in your district
18:40 - Engaging people outside of your office is a small budget...or none at all
22:22 - Ways to recognize members of your brand army
25:50 - Getting your brand army ready to mobilize
36:30 - Helping teachers and staff understand what makes a good story
43:33 - Handling the "Why should I care about marketing?" question
49:55 - Where to connect with Kate and Tyler and learn more

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

#49 – Empowering School-level Employees to Tell Your District's Stories

This is a podcast version of a Niche and Tudor Collegiate Strategies webinar digging into some of the results of the 2022 Survey of Juniors Searching for College. Will Patch and Jeremy Tiers discuss the results and answer audience questions.

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Enrollment Insights Audiocast - Tactical Insights From the 2022 Survey of Juniors

In this episode, you will hear from Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate School of Education. Ryan started out with a couple of years on the undergrad side of the house before moving over to graduate recruitment. In a national light, Ryan is also on the board of NAGAP, the leading organization for graduate enrollment management professionals.

00:54 - What Ryan has tried that didn't work, and what he learned
3:38 - The flexibility and adaptability of grad staff
6:44 - How Ryan brainstorms and brings new ideas into his work
11:35 - Changing interests in grad programs
14:17 - Translating the language for students and ensuring understanding
16:12 - Changing student behaviors to inquire and ask questions
18:44 - "The first question a student asks is usually not the one they want to ask."
20:37 - Adapting to meet students rather than assuming they know our processes and making outreach open, vulnerable, and honest
25:29 - Managing the long search cycle for grad programs
27:24 - Earning attention and generating inquiries
34:06 - Serving career changers and transitional students
39:43 - Promoting what matters when students care more about the program than the institution
45:03 - Big takeaways and trends from the NAGAP Conference

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

#50 - Ryan Taughrin and Adaptability in Graduate Admissions

This is a podcast version of a Niche presentation on the Slate Stage. Using student data, we talk about how to keep a brand consistent and relevant while building awareness throughout the recruitment cycle. Thank you to Technolutions for hosting this great event!

Show notes are available on the Enrollment Insights Blog at niche.bz/podcast.

In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

AudioCast - [Slate Stage] What’s in a Name? Brand Awareness, Consistency, and Relevance

The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely. 

To summarize: I want to talk about the tangents: ideas that  seem outside of current feasibility and spark new ways of looking at data and strategy development.

All episodes and resources are available at niche.bz/podcast

Enrollment Insights AudioCast - Emerging Enrollment Trends to Prepare for in 2022 with Scott Jaschik

Niche Enrollment Insights Podcast

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