pronounce how you wanna pronounce! i feel you gorl. i'm the same! also for sleep apnea= didgeridoo. Helps strengthen the pharyngeal muscles. <3 one love to all!

The Show : 
The US launch is in full swing and our boldness is paying off! It’s time to update listeners on our brand growth, international presence, and the marketing strategies we’re using to do it.
 
We also talk …

- The Influencer Game is Alive and Well … in fact, it’s THRIVING!
- When it’s time to trigger influencer marketing
- Why Strong Content and Brand Identity Attracts Influencers 
- Trial and Error is Key But Brands Have To Put In The Work
- How to look for influencer’s today and measure their value
- Finding the 5000 people who reach 368 million others

Using Strategy, Influencers, and 5,000 Key People To Get To $100 Million

The Show: 
When scaling a business, every growth point  brings the same struggles with higher stakes, and for MDS the stakes have never been higher! Just months away from closing a 10 million dollar raise, it's time to distil what blitz scaling actually means and why once you hop on the train, there's no getting off.

We Also Talk ...

- Embracing chaos

- Crushing vs Crashing

- Why Slowing Down isn't An Option

- Mental Preparation 

- Getting comfortable with being uncomfortable

- No Going Back

Why There's No Turning Back After Deciding To Scale

After 11 months- we’re back. 

We dive into where the f*ck we’ve been and scratch the surface on what the f*ck has happened since our hiatus. 

But first, we focus on the power of “just starting” as a key component of winning. 

We discuss how important it is to stick to a plan and touch on the uncertainty and difficulty of pulling back when you are on a roll in order to balance the see-saw of momentum in a business.

Learnings from our last $10 Million dollar raise are shared with key takeaways on: 
-how to keep investors and key relationships looped in when you aren’t ready for them, 
-why our fundraising process is successful: the power of content and building out loud, 
-the importance of demanding what you want and staying true to who you are, and worrying not about your competition- but only about your customers.

Show notes:

We share our unorthodox approach to building a chocolate empire & how to win at raising  capital, the importance of “just starting” and demanding what you want at all costs.

Stay up to date with  Mid-Day Squares on Instagram and LinkedIn

Watch our raise video (link)

1:48 The power of just starting
3:29 Denying demand
4:25 The importance of your game plan
8:09 Watch the raise video here
8:35 The difficulty of pulling back and thoughts on momentum
10:41 How to keep investors and key relationships looped in when you aren’t ready for them
13:30 Shoutout to our sponsor caffeine 
15:25 a fact check on Jake’s caffeine hiatus
16:38 pulling off a $10 Million Dollar fundraise
18:13 Watch the raise video here (same as above)
18:47 Advice to anyone fundraising
19:18 Why our fundraising process is successful: The power of content and building out loud
22:16 Staying true to who you are and demanding what you want
24:00 How to keep investors in touch with your business, before they invest.
25:20 Not worrying about your competition, but only about your customers
26:16 Remarks on consistency and just starting

 
For more tips on how you can win in entrepreneurship, subscribe to Mid-Day Squares: Uncensored on Spotify or wherever you listen to podcasts.

Using Strategy, Influencers, and 5,000 Key People To Get To $100 Million

Mid-Day Squares

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