Here's a link to the related post on Brand Storytelling - http://nickwallen.co/2013/04/28/brand-storytelling-part-of-a-marketing-mix/

Musings from the Digital and Social Media space

Here's a link to more thoughts on this idea. http://nickwallen.co/2014/02/08/does-your-company-need-a-ceo/  Also, a link to an article about Patagonia's new CEO, 'You should build a product that lasts' http://gu.com/p/3ma25/tw 

Does Every Company Need A CEO - Chief Editorial Officer

Step change in digital and social media

On the morning after the first debate, I think people need to be reminded that screaming to social media is going to change very little. As with most things, if you want something to happen you have to get away from the screen and get to work to make it happen.

Managing the Gray

Stop Shouting. Start Doing!

Here's my second appearance on The Breakfast Club and boy is there some FIRE. Absolutely love the hosts of this show and the conversations we get into. In this one we talk hip hop, the journey to buy the Jets, the DNA of being a winner, and the love of the chase .. check it out !!&nbsp;

My Second Interview on The Breakfast Club

Ryan Holiday is a best selling author who has written: "Trust Me I'm Lying", "Ego is the Enemy" and his latest "Perennial Seller." Lance caught up with Ryan in Austin to talk: marketing a book, stoicism, speaking to sports teams, the Gawker fallout and their shared passion for Iron Maiden.

The Forward

Episode 58 - Ryan Holiday // The Forward Podcast with Lance Armstrong

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Brand Storytelling And Balancing Your Marketing Mix

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Brand Storytelling And Balancing Your Marketing Mix

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