For the makers and artists out there, this episode is for you! &nbsp; Get inspired by a maker who started creating products from her kitchen and has expanded her business nationwide in just over two years. Our guest is Kristy&nbsp;Miller, founder of ‘The Scented Market’ – a candle company that uses natural, sustainably-sourced ingredients to produce a healthier option to typical store-bought candles.&nbsp;She recognized a lack of healthy, beautiful soy wax candles in the industry and decided to create this product herself.&nbsp;&nbsp; Kristy was born and raised in Guelph, Ontario Canada.&nbsp;Now a busy mom of 3 boys, she has learned to find balance between family and business while still positively motivating her female community.&nbsp; What you’ll learn in this episode:  You don’t need to create a brand new invention to start a product business.&nbsp; You can improve an existing product just by solving an unmet need. Growing your business through Instagram Gaining traction with influencers and with PR Wholesale expansion Tips on pitching to the Dragons for “The Dragons Den” (Canadian version of Shark Tank) or similar funding opportunities  To learn more about Kristy, visit:  Follow The Scented Market on IG and FB: @thescentedmarket www.thescentedmarket.com&nbsp;  Other links mentioned:  Jennifer Singh: @shesnewsworthy, www.shesnewsworthy.com

Maker Magic: The Scented Market

If you’ve ever wanted to launch a product but you’ve stopped yourself because you don’t know how, this is your episode! This is a how-to episode where Nicole walks you through the steps of product development - from coming up with an idea to launching.&nbsp;&nbsp; What you’ll learn in this episode:  Steps from idea to launch: Ideation, Plan, Develop, Presell, Produce, Launch How to come up with an idea How to know that your idea is worthwhile  Mentioned on the show:  If you’d like to learn more about Concept Testing, grab the free download    &nbsp; Product-preneurs, if you felt inspired by today’s episode and want to learn more about how to take your product idea or business to the next level, remember to subscribe and never miss another episode! If you’d like to discuss with Nicole about your own idea or product business, sign up for a free strategy call here

Key Steps From Idea To Launch

Imagine launching a product and having Walmart ask you to pitch to them in your first year of business...sounds too good to be true?&nbsp; Not for Kerry Roberts, co-founder of Everipe Smoothies. Everipe smoothies are made from organic freeze-dried superfoods, in a convenient single serve pouch that are ready to blend.&nbsp;&nbsp; In this episode, learn how Kerry and her business partner, Greg McMullen, created&nbsp;Everipe, ready-to-blend superfood smoothies in 2018 and landed a Walmart listing in short order.&nbsp;&nbsp; There are so many great nuggets in this episode.&nbsp; We’ll talk about&nbsp;   How you need to fall in love with the problem and not fall in love with your solution.&nbsp;   Why you should launch with your minimum viable product   How these founders landed a Walmart listing within their first year of business   The not so shiny side of being an entrepreneur   And how being humble is a blessing in business   &nbsp; About Kerry Roberts: Kerry is a CPG marketer turned consumer insight specialist turned entrepreneur. After years helping other brands find their place in consumers' hearts, Kerry met her now co-founder who had created a genius concept for an all-in-one superfood smoothie kit that uses freeze dried fruits to store in the pantry, offer clean nutrition and delicious taste without any of the work. Kerry recognized the potential the concept had for disruption and jumped in with both feet as a co-founder. Everipe is just a few months into launch, growing steadily and already partnered with Walmart for a regional test. When Kerry isn't blending smoothies, she's snowboarding with her husband and two boys in the Catskills NY, hiking with her golden retriever or taking (sometimes teaching!) spin classes.&nbsp; &nbsp; Mentioned on the show: everipe.com IG and FB: @everipe

Shaking up Clean Eating: Everipe Smoothies

These are challenging times for all of us during this global pandemic while we struggle to adapt to our new way of life.&nbsp; Not only are we in a health and economic crisis, we are in an emotional crisis as well. In just a matter of weeks, our lives have changed and continue to change by the day.&nbsp;&nbsp; There is a sentiment that is common amongst all of us, one that we can call Grief.&nbsp; We grieve for the life that we once had, for feeling isolated, for a world that’s changing, etc.&nbsp; We even anticipate grief that has not yet occurred through our worry. During this episode, we talk about the stages of grief, and tools that we can use to achieve a healthier and more positive mindset.&nbsp;&nbsp; I hope that this episode leaves you feeling more positive as you find your own way through this new reality.&nbsp;&nbsp; Mentioned on the show:  - Scott Berinato, Harvard Business Review  - Grief Expert The Business of Thinking Big Podcast - Lianne Kim -

Tools to Achieving a Healthy Mindset

One thing that this global pandemic has given us is the most precious gift of TIME.&nbsp; Usually, we’re so caught up in the day-to-day tasks in our business that we struggle to take the time to do the tasks that are important but not urgent. &nbsp; In this episode, we talk about ways to use this time to make progress in our business so that we come back even stronger on the other side. Mentioned on the show: The

Ways to Use this Time

Do you wish you had a solid marketing plan for your business?&nbsp; Do you find that you’re throwing mud at the wall to see what sticks, not knowing what’s working and what isn’t working?&nbsp; Do you sometimes feel like a squirrel, chasing the latest hot marketing tactic?&nbsp; Do you wish you had a steady stream of customers for your products? If you answered ‘yes’ to any of these questions, then this episode is for you. &nbsp; In this episode, we discuss:  Why you need a marketing plan The difference between a marketing strategy and plan What is included in a plan How to take your customers on a journey How to create your own plan Monitoring your key metrics to ensure success  Resources: Use this  to design your own plan

Nicole De Larzac