Task 2:

Celebrity: Kristin Kreuk

Crisis: Claims that she was part of a sex trafficking ring with the NXIVM
MEDIA ANALYSIS
The most negative aspect of Ms. Kreuk’s crisis is that, she is believed to have been part of a sex trafficking ring with NXIVM. Although, it is true that she knew and affiliated herself with the NXIVM, she stated, “During my time, I never experienced any illegal or nefarious activity,” (Kreuk, 2018). Ms. Kreuk was there for a self-help/personal growth course to cure her shyness. After that, she left the NXIVM and had little to no contact with anyone affiliated with them. 
Ms. Kreuk has been perceived as someone whom was affiliated with the sex trafficking scandal going on in the NXIVM. There are claims that she was a recruiter, someone to recruit women into becoming “sex slaves.” 
Where the negative information has appeared:   This information has shown up in the Post, PEOPLE magazine, FOX news, the Daily Mail and other forms of social and written media. 
MEDIA STRATEGY
The target audience will be women of all ages and ethnicities.  
The key talking points will be that Ms. Kreuk:
•	She is a proud member of Greenpeace, the Red Cross, as well as UNICEF.
•	Created a website where teen girls can come together to explore, express, create and realize their potential together, this website is called Girls by Design.
•	Helped raise money for the Elizabeth Glaser Pediatric Aids Foundation
Ms. Kreuk, as of 2017, has a net worth of 10 million and makes around $600,000 a year media message via the following media outlets:
•	Hulu: For two ads per campaign and a thousand impressions for a standard video it will  be around $35
•	Instagram: For a video and photo impression on Instagram it costs around $50
•	TV Broadcast: Average cost of a thousand impressions for thirty seconds is around $24.76
•	National Search Engine Optimization: Helps people to find related companies, so if Ms. Kreuk starts a fundraiser for the Women Like Us Foundation, the search engine will bring up related sites. This costs anywhere from $4,000 to $10,000 for set up and $500 a month for upkeep.
•	Web Content Marketing Campaign: Delivers traffic/leads to websites. Costs from $6,000-$12,000 for setup and free is afterwards if content is written around “evergreen” topics. 

ArticleBio. (09 Feb 2017). Net worth of actress Kristin Kreuk is around $ 10 million. What are her income sources?. Retrieved May 16, 2018 from, https://articlebio.com/net-worth-of-actress-kristin-kreuk-is-around-10-million-what-are-her-income-sources

Greiff, F. (2015 April 06). What It Costs: Ad Prices from TV’s Biggest Buys to the Smallest Screens. Retrieved May 16, 2018 from, http://adage.com/article/news/costs-ad-prices-tv-mobile-billboards/297928/

Becket, X. (2016 January 13). The Cost of Advertising Nationally Broken Down by Medium. Retrieved May 16, 2018 from, https://www.webpagefx.com/blog/business-advice/the-cost-of-advertising-nationally-broken-down-by-medium/

Women Like Us Foundation. (2018). Women Like Us. Retrieved May 16, 2018 from, http://www.womenlikeusfoundation.org/

Nicole Real