NiVe Entertainment Group is a new record label founded by entrepreneurs Nikia Shanard and record producer Vernon K. The label name, derived from the combination of life-long friends (Ni)ika Shanard and (Ve)rnon K., is a popular colloquialism, which by definition means "very cool" and/or "very dope". Their repertoire of experience spans over 30 years, and have earned them extensive backgrounds in the industries of music and fashion. 
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Exploring the newest and brightest untapped talent, NiVe Entertainment Group continues to bring Southern & Midwest based artists to the main stream, including artists such as MODSi, Holly Monroe and Xcellence!. Emerging as the label indicative of the sunshine state music scene, NiVe Entertainment Group is developing a sound and story that will influence culture for generations.