Listen to The No B******t Marketing Show as Dave talks with Enam Noor, Founder and CEO at Insightin Health, a results driven health care management platform.

Enam walks through how his interest in computers drove him to move from Bangladesh to the United States to attend college. Enam graduated from Illinois Institute of Technology with a Bachelor’s degree in Computer Science. His first business was an international web technology solutions provider where he held the title of CEO and Strategic Marketing Partner. Listen to learn how you can apply the same strategies that enabled Insigtin Health to create a game changing offering  in the health care marketplace.

The No BS Marketing Show is brought to you by Larrimor’s Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

The No B******t Marketing Podcast

191: Enam Noor

Join us as The No B******t Marketing Show Dave continues his conversation with Enam Noor. Enam is a results driven senior executive and entrepreneur who is currently the CEO of Insightin Health – A data driven, decision making technology that connects industry experience, marketing strategy, and technology to provide a results driven engagement platform for healthcare clients.

Listen as Dave gives us a brief recap of Enam’s inspirational background, education and early career work. Enam then takes us into detail about the operation and strategies of Insightin Health and encourages companies to look at their data as an asset and to utilize that asset strategically.

He also tells us about a time during his career where he was a a BS-er and great advice that a fellow business partner, known for his work on the Parkay Margarine commercials from the 80’s, gave to him during his career journey. 

He leaves us with tips on on a pocket sized tool that he feels should be used in a professional and productive way, and that can help you stay organized and on top of your game.

Get a pen and note pad ready, because this episode is full of strategic and applicable information that you can use in your own business.

The No BS Marketing Show is brought to you by Larrimor’s Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

192: Enam Noor Part 2

What is your definition of Marketing? Dave explains his definition of Marketing. Philip Kotler, known as the father of marketing, inspired Dave when he was a teenager and Dave’s spent his entire career creating his own definition:

Marketing begins with clearly defining your target customers and drilling down into those segments to understand trends and opportunities.

The next step is finding out what those current and prospective customers really want through ongoing marketing intel. Ask them what they want, think and feel.

Take what you learn from the marketing intel and tweak your product or service so you can give it to your customers when and where they want it at a price they’re willing to pay.

All the while tell them about it again and again. Tell your authentic story based on your one big idea.

See how they respond. Adjust accordingly.

Listen as Dave explains each step of the MASSolutions marketing definition in depth and start applying it to your own business today. 

The No BS Marketing Show is brought to you by Larrimor’s Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh!

193: What Is Marketing?

Dave pays tribute to the National Basketball Association by using his No BS 24 Second Shot Clock to keep his No BS tips short and sweet.

Every possession in an NBA game has up to 24 seconds, meaning the team with the ball has 24 seconds to shoot. If they don’t shoot within 24 seconds, a buzzer sounds and the other team gets the ball. The No BS 24 Second Shot Clock keeps his No BS Tips to 24 seconds or less or the Bullshit Buzzer sounds.

Listen as Dave provides LinkedIn, email, one on one and group meeting tips to help your productivity.

The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz

Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.”

194: The No BS 24 Second Shot Clock

Dr. Mowjood leads a team of providers and staff while seeing patients of all ages. Much of his time is spent with older patients suffering from long term health issues. He is a motivational leader and a compassionate healthcare provider.

In this episode, Dr. Mowjood gives us a brief background about his journey to the United States, family, and the path that led to him to becoming a physician. He explains the core culture of Cucamonga Valley Medical Group and he how he and his staff operate by a philosophy of excellence. Dr. Mowjood then tells us about the mentors he has learned from throughout his life and career.

The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz

Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.”

195: Dr. Rahmi Mowjood

Listen as Dave continues his insightful conversation with Dr. Rahmi Mowjood of Cucamonga Valley Medical Group. 

After a brief background and career path recap, Dr. Mowjood fills us in on why he finds seeking feedback from employees and clients to be so extremely important for the success of your business. Feedback is important because it is how you learn from both positive and negative experiences and how you and your business grow. The takeaway here is that feedback, whether positive or negative, is constructive and is an important tool to help you succeed.

The conversation progresses and Dr. Mowjood tells us about the Cucamonga Valley Medical Center leadership coach who works with the entire team to help foster the medical center’s core culture.

We’ll hear about a time when Dr. Mowjood was a BS’er and his Tool Takeaway – A book called The Schoolmaker by Sawney Webb.

The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz

Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.”

196: Dr. Rahmi Mowjood Part 2

Tune in to the No B******t Marketing Show, as Dave features original "Cut The BS" segments from previous episodes. These clips were hand selected specifically because of their important messages and for you to apply them to your career or business.

Clips featured are:

Episode 177 – Dave tells us why visual elements are essential to telling your story and how companies need to keep up with their style and look

Episode 30 – The “Fake Maybe” in sales and how you can spot it and why it would be avoided

Episode 68 – Multitasking and why you’re not as good at it as you think you are

Episode 28 – Why asking for help is a sign of strength and why turning to professional external resources can help give your marketing a strategic perspective.

Episode 183– Why the phrase “We don’t really need marketing” is an exciting opportunity to explain what marketing is and why every business needs it.

The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz

Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.”

197: Cut The BS

What does your average employee say about their job and where they work?

Listen as Dave explains the importance of cultural messaging through internal communication, within an organization.

Leaders within their organization need to realize that employees are one of their primary target markets. Employees need to be given information, in a positive, less is more mindset, so that they are able to clearly tell a portion of the company’s story. The information needs to be specific and memorable to avoid employees inaccurately explaining the company’s message.

The No BS Marketing Show is brought to you by Larrimors Men’s and Women’s Designer Clothing. Free shipping. Free returns. Shop men’s and women’s designer clothing, shoes, accessories, jewelry and more online at larrimors.com or in-store, downtown Pittsburgh.

Visit massolutions.biz for show notes plus additional marketing and messaging resources. Are you signed up for the No BS Marketing weekly update? You’ll receive timely, valuable ideas to improve your marketing and transform your message. It’s light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz

Remember, ask yourself: What’s The Big Idea and build your story around the answer. It’s all about Bold Solutions, no BS.”

198: Cultural Messaging

Author | CEO | No BS Marketer | Professor

No BULL$H!# Marketing with Dave Mastovich