The interview discusses the problem of unemployment but from a different angle. Usually, unemployment occurs because the job opportunities are less than the applicants' number. In the case of Egypt, it exists because many, mainly from poor classes, prefer to work in the public sector instead of the private one, so they reject any opportunities in such sector. That is in addition to the fact that they lack the qualifications and skills required in the job market. Others prefer the informal sector rather than a stable profession because in this way they can achieve a higher income. However, most of them still claim that they suffer from unemployment and that the government is responsible for it.

Interviewer: Noha El Tawil

Interviewee: Adel Beshai

Transcription: http://goo.gl/B2e3em

Unemployment: A Choice or an Obligation

Suleima Ben Halim is an undergraduate student at the American University In Cairo (AUC), who established Nino's, a pastry shop one year ago. Baking used to be her passion and she has decided to follow it. She has started as a home-based business and she could achieve a tremendous success in that short time. 

Interviewer: Noha El Tawil

Interviewee: Suleima Ben Halim

Photo Credit: Nino's Facebook Page.

Transcription: http://goo.gl/XAv9m1


Cupcakes: Passion or Business?

This is the promo of the audio documentary "The Story Behind The Taste" that will explore different stories of creative food outlets that have been introduced in Egypt throughout the last few years. These food outlets offer recipes and services that have not been very common in Egypt but could achieve a great success. 


The Story Behind The Taste

Egypt used to have European communities that introduced mainly French and Italian cuisines. Later, many American junk food chains came to Egypt. Almost all these cuisines got viral among Egyptians as the difference was in the recipes, and not in the cooking methods or most of the ingredients like sushi. Mori Sushi that was launched in 2006 has been a pioneer in introducing Sushi specifically and Japanese cuisine generally in Egypt. The most interesting part is that the initiative was taken by a group of Egyptian fiends and not by foreigners. This interview is to know more on their story.

Interviewee: Mireille Aziz, Marketing Specialist at Mori Co.. 

Interviewer: Noha El Tawil

Photo Credit: Mori Sushi Official Facebook Page

Transcription: http://goo.gl/qjsZMz 

Egyptians & Sushi for The First Time

             Some western bakeries like croissant, have been offered in regular pastry shops, in some cafes and in some bakery shops that sell mainly local bakeries. T.B.S., The Bakery Shop, has been the first to introduce a food outlet specialized in croissant and bread, offering a good variety and different items. Also, it introduced in Egypt the concept of customizing one's sandwich. Its baked doughnuts are the best, especially with the high-quality and delicious chocolate used. The idea was developed by three young men in a relatively small budget. The complete story is in this interview. 

Interviewee: Sameh El Sadat, A T.B.S. founder.

Interviewer: Noha El Tawil

Photo Credit: T.B.S. official Facebook Page.

Transcription: http://goo.gl/eS5uF4 

Bakeries As an Innovation

The last decade has witnessed a remarkable increase in the number of food outlets and the introduction of new cuisines, foods, and dishes in Egypt. Some established these food outlets driven by mere passion, and others were also concerned about the revenue they may achieve. As a result of people's curiosity to experience what is unfamiliar and due to the exceptional interest Egyptians give to food, most of these food outlets have succeeded and many developed into big chains. Therefore, it is very interesting to know how they started, what they did when launching, and why they chose the cuisine or items they are offering. All that is covered in this 9:17 documentary presenting the examples of three successful food chains in Cairo, Egypt.

Interviwees:

Sameh El Sadat: co-founder of T.B.S.

Mireille Aziz: marketing specialist at Mori Co.

Suleima Ben Halim: founder of Nino's.

Produced By Noha El Tawil

Music Credits: 

Studio One for Lights and Barcelona Nights.

 Basspartout for digital dreams.
 
Sophonic Media for powerful Inspirational Music.
 
Alumo for The Positive Feeling. 

Photo Credit:

softworksgroup.com. 


Trending Egyptian Food Brands

Produced by Noha El Tawil 

Music Credits: Uplifting Cinematic Music - "Fly Away" Album - Capo Productions Music 

Photo Credit: www.marxist.com 


Noha ElTawil