Ever wonder what a company is looking for when looking at artists for endorsements? Or how professional musicians have done to get endorsed? Finally, you can get answers from both sides: the Company & the Artist. It's safe to close the Google search tab, or the Reddit thread, or Facebook Group - this is concrete, factual answers that should serve as a testament for those looking to land an endorsement.

0:00 Endorsement Frequently Asked Questions
03:22 Why do smaller artists strive to be endorsed?
14:28 What's the purpose of an endorsement?
25:36 Bill Terrill, Toontrack VP of Sales & Marketing
29:45 (Bill) Good & Bad examples of how to approach a company for endorsements
36:37 How did Misha Mansoor grow his brand so much?
42:30 A criticism of the Boutique Industry 😒
1:00:09 Common Endorsement Misconceptions
1:06:54 Eyal Levi, CEO URM Academy, co-founder of Riffhard
1:10:34 (Eyal) What's the difference between an Endorsement & Sponsorship?
1:14:00 (Eyal) Good & Bad ways to approach a company
1:18:02 (Eyal) Endorsement Missteps
1:50:00 Upcoming Episode Topics
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Eyal Levi has quite the track record: currently, he's CEO of URM Academy - one of the world's biggest Rock & Metal education platforms, as well as co-founder of Riffhard w/ Monuments guitarist John Browne. Before starting URM, he was a producer out of Audiohammer Studios, having worked w/ bands like The Contortionist, The Black Dahlia Murder, and many more. His former band, Daath, was signed to Roadrunner Records and Century Media Records, and has been on HUGE tours like Ozzfest. His instrumental project Levi/Werstler was signed to shredder prog/fusion label Magna Carta. 

Eyal Social 👇🏻
URM Website: https://www.urm.academy
URM Instagram: https://www.instagram.com/urmacademy
Eyal Instagram: https://www.instagram.com/eyalleviurmaudio
Riffhard Instagram: https://www.instagram.com/weriffhard
Riffhard Website: https://www.riffhard.com

Bill Terrill is the Vice President of Sales & Marketing for Toontrack - the world's leading brand of virtual drum software (as well as many other instruments). Bill has been in the Musical Instrument Industry for over 15 years, and works closely with developing interpersonal relationships with Toontrack artists. What separates Bill from your average A&R expert is his relationships he builds with his artists - he checks in on them, asks for product feedback, and even submits reporting from artists to R&D for Research & Development.

Bill Social 👇🏻
Toontrack Website: https://www.toontrack.com
Toontrack Instagram: https://www.instagram.com/toontrack
Bill Instagram: https://www.instagram.com/billyterrill
Peddlrr Instagram: https://www.instagram.com/peddlrr
Peddlrr Website: https://www.peddlrr.com

Noise Killer Podcast is sponsored by Rode Microphones - though they did NOT ask us to advertise this! We do this out of the love for our relationship with Rode. 

Microphones: http://www.rode.com/microphones/podcaster
Interface/Mixer: http://www.rode.com/interfaces/rodecasterpro
Boom Arms: http://www.rode.com/accessories/psa1
Shockmounts: http://www.rode.com/accessories/psm1
Pop Filter: http://www.rode.com/accessories/ws3

Season 1 Episode 1

NKP - S1E1 - Endorsements

Noise Killer dives unapologetically into the current state of music through candid, unrelenting, and sometimes controversial discussions with musicians, creators, and professionals from all facets, hosted by video game/media composer Austin Blau, and Marvel/Binary Code composer Jesse Zuretti.