Did you know we ended up on YouTube because we're a publishing company? You can get our BOOKS and video series here: http://northrup.photo
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Watch a video of this podcast at http://sdp.io/5Free

5 FREE Ways to Improve Your Photos

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Watch a video of this podcast http://sdp.io/Robot

Disney replaces photographers with ROBOTS! AI takes our jobs

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Watch a video of this podcast at http://sdp.io/Worse

Why WORSE photographers are beating you...

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Watch this podcast in video format: http://sdp.io/10Moments

10 Moments in History That Changed Cameras

Chelsea gives tips and advice on how to break out of a creative rut, get inspired, and improve yourself as a photographer and artist. 

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Watch a video of this podcast at http://sdp.io/Rut

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Break out of your RUT. Get inspired.

Nikon is expecting to lose $92 MILLION in 2020 on its camera business. That's bad, but it gets worse - Nikon is planning to reduce R&D, so we can expect the rate of their technical advances to decrease. Nikon is also predicting that their market share will decrease, and the total market size is decreasing, so their revenue will inevitably drop.

We believe Nikon can pull through this, but their current plans might not be the right plans. We believe they should cater to existing DSLR customers rather than trying to push everyone to their mirrorless Z system. We believe the Z system is an area for long-term growth, but producing F-mount products will help raise cash to keep the business running in the short term. Finally, we believe Nikon should INVEST and take an even bigger loss for a couple of years, allowing them to grow their market share instead of cutting it.

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Watch a video of this podcast at http://sdp.io/NikonDed

Music provided by Epidemic Sound (affiliate): https://bit.ly/2MwDey7

Nikon is DYING (but it's not too late)

The JPEG file format is 30 years old now. A new tech, HEIF (stored in HEIC files and used in HAVC or h.265 video) offers more than 50% better compression AND better image quality, thanks to 10-bit color. Apple adopted HEIF, HEIC and HEVC in 2017 for the iPhone... and NO OTHER CAMERA COMPANY HAS FOLLOWED. Just by switching file formats, your storage costs could be cut in half. You could buy memory cards that were half the size and half the speed. Your buffer would last longer and clear faster. In this podcast, I'll talk about the JPEG file format and how WE can convince camera companies to adopt this incredibly important new technology.

Watch a video of this podcast at http://sdp.io/KillJPG

Go to http://squarespace.com/Tony & save 10% off your first website or domain with code “TONY”

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JPG costs you THOU$ANDS: Let's CHANGE it!

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PIXEL AWARD WINNERS (and Nominees)

Firmware Update of the Year: Nikon

Smartphone Camera of the Year: Pixel 4 http://SDP.io/Pixel4

Biggest Broken Promise: Zeiss ZX1

Lens of the Year: WINNER: Canon 70-200mm R f/2.8 http://sdp.io/C70200r

Canon 24-70mm R f/2.8 http://sdp.io/C2470r

Sony 200-600mm f/5.6-6.3 http://sdp.io/S200600

Sony 600mm f/4 http://sdp.io/Sony600

Canon 85mm R f/1.2 http://C8512r

Most WTF Camera: WINNER? Sigma fp http://sdp.io/fp

Fuji XPro 3 http://sdp.io/XPro3

Drone of the Year: Mavic Mini http://sdp.io/MavicMini

Most Innovative Camera: Olympus E-M1 X http://sdp.io/EM1X

Biggest Disappointment: Peak Design Tripod http://sdp.io/PDTripod

Camera of the Year (under $1,000) WINNER: Fuji X-T30 http://SDP.io/XT30

Canon SL3 http://sdp.io/SL3

Fuji X-A7 http://SDP.io/XA7

Sony a6400 http://SDP.io/a6400

Sony a6100 http://SDP.io/a6100

Nikon Z50 http://SDP.io/Z50

Camera of the Year ($1,000 - $2,000) WINNER: Canon EOS RP http://sdp.io/RP

Sony a6600 http://sdp.io/a6600

Canon 90D http://sdp.io/90D

Flop of the Year Olympus E-M1X http://sdp.io/EM1X

Camera of the Year $2,000+ WINNER: Sony a7R IV http://sdp.io/a7R4

Panasonic S1 http://sdp.io/S1

Panasonic S1R http://sdp.io/S1R

Panasonic S1H http://sdp.io/S1H

Leica SL2 http://sdp.io/LSL2

Sony a9 II http://sdp.io/a92

Fuji GFX100 http://sdp.io/GFX100

Music provided by Epidemic Sound (affiliate): https://bit.ly/2MwDey7

Watch a video of this podcast at http://sdp.io/2019Pixel

The 2019 Pixel Awards

Canon's building a new camera (a Canon 5D Mk V?) that attaches both DSLR and mirrorless lenses with NO adapter - the best of both worlds. I think I figured out their design.

Watch a video of this podcast: http://sdp.io/Hybrid

Go to http://squarespace.com/Tony & save 10% off your first website or domain with code “TONY”

Enter our Mavic Mini giveaway at http://FreeSDP.com

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Here's Canon's hybrid DSLR/mirrorless design (TECHNICAL)

Professional photographers Chelsea and Tony Northrup dig deep into the history, technology, and personalities of photography. 
Podcast video, photos, archive and more: http://northrup.photo/podcast/

Subscribe to our YouTube photography channel: http://sdp.io/YT
Follow Tony on Insta: https://www.instagram.com/tonynorthrup/ 
Chelsea's Insta is great, too: https://www.instagram.com/chelsea_northrup/
Twitter? Follow @TonyNorthrup and @ChelseaNorthru

Want to master photography? Stunning Digital Photography on Amazon: http://help.tc/buysdp
Photography Buying Guide on Amazon: http://help.tc/buybg
The Art & Science of Photography video series: http://sdp.io/ArtScience

Picture This! Photography Podcast