Que rítmo más hermoso, delicioso, sabroso, tropical: Latino.

On the heels of a steady rising, break out year in New York City, which has seen La Mecanica Popular perform & refine their "Psychedelic Salsa" sound in numerous venues throughout the area, as well as advance to become one of just 3 national finalists in Dewar's "Dewaristas: The Search for the Next Great Latin Sound," Names You Can Trust presents their debut long-player to a worldwide audience for the first time. Led off by the lead single and official video which dropped earlier in the year on NYCT, La Paz Del Freak, the album weaves it's way around the traditional stylings of Salsa & Bolero, with a heavy dose of electrico, incorporating a blend of Peruvian guitars & experimental synths, sounds and textures. They've been praised for their live performances and recordings alike, receiving endorsements and spins from notables such as Juanes, Quantic, Gilles Peterson & Bobbito to name a few.

The 9-track album of original compositions was recorded between NYC & Peru, written by band-leader Efrain Rozas and co-produced alongside Xuxi Lazzaro (Rita Indiana) & Manuel Garcia Orozco. Feautring a melting pot of musicians from New York, Colombia, Peru & Venezuela, as well as the core 8-piece ensemble that performs live, this debut album serves as a welcome connection between the roots, rhythms, and future possibilities of Tropical music and culture.

"La Mecánica Popular is the most refreshing attempt at maintaining Salsa's integrity while introducing a completely new, unprecedented sound that I've ever heard. I totally see them being HUGE!" Bobbito Garcia - Doin' It In The Park, NYC

"Love it. Heavy vibes on this one! Sounds like Dax Pacem live in Peru on Ayahuasca."
Quantic - Tru Thoughts, Soundway

"Storming debut release from La Mecánica Popular on NYCT - dancefloor-burning guaguanco meets tripped-out electronics for some cosmic salsa vibes, definitely one for the box!" Hugo Mendez - Sofrito

"You might eargasm over the way they take psych-influenced sounds of Fania-era salsa and mash it with wavy vibes of '70s Peruvian chicha." MTV Iggy

La Mecánica Popular - Arbol

Names You Can Trust is an Independent Record Label based out of Brooklyn NY.

Artists & Alumni:

Greenwood Rhythm Coalition
Midnight Lab Band
Beverley Road All Stars
Frente Cumbiero
Meridian Brothers
Doctor Stereo
Tyrone Evans
Williamsburg Salsa Orchestra
La Mecánica Popular
Ticklah
El Combo Chimbita
Romperayo
Aillacara 2743
Bixiga 70
Lascamāo
NY Hustlers
Alex Mendoza y sus Poetas Del Ritmo
Romanowski







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