Odaal makes a kind of rock and roll with punk and garage-pop influences sometimes called "Rattle Pop", named for the sound of an over-plucked guitar string or broken piano. Odaal is self-contained and professional, polished in many of the facets that make for an ambiance of purity and quality. 
Through demographical research (2005-2007), it has been established that Odaal is marketable to men, 13-39, and women, 14-50, with intelligence quotients exceeding 110, but not surpassing 185.