The first step to increasing your power on LinkedIn is a brand new mindset about protecting your network. Find out why it's important to only connect with people that matter.

In This Episode You'll Learn:
• Why I was miserable with my LinkedIn experience
• Why you should establish a connection criteria
• Understanding that you can't help everyone
• Look for people who are interested in your expertise and who need your help.

The MVP Radio Show

Protecting Your LinkedIn Network

Building intrigue is all about attracting your ideal prospect to view your profile. Find out about the LinkedIn trinity and how you can use it to build intrigue.

In This Episode You'll Learn:
• Why it's important to create a human connection
• Why you should invest in a professional profile picture
• Strategies on using your LinkedIn headline to your advantage
• The importance of adding value into your network

Building Intrigue On LinkedIn

This might seem really basic, but completing your LinkedIn profile is more important than you think. Every piece of information that you add to your profile can help LinkedIn connect you with the right people.

In This Episode You'll Learn:
• How completing your profile will connect you with more people
• Using your summary (about) section to connect with your ideal prospects
• Using media attachments to create calls to actions on your profile
• The importance of cleaning up and optimizing your skills on your profile

Completing Your LinkedIn Profile

Now that we have started to connect with the right people and completed our profile, it's time to get out there and engage with your audience.

In This Episode You'll Learn:
• Why engagement on LinkedIn unlocks your content to more people
• Using the power of influencers to expand your reach
• How to post high engagement content to improve your visibility
• How improving your LinkedIn experience will have an effect on everything you do online.

Engaging With Your Audience On LinkedIn

The MVP Radio show is based on the steps that we’ve laid out in the MVP Roadmap. Together we will work to help you build your Minimum Virtual Presence, that’s your MVP.

In This Episode You’ll Learn:
• Why I started The MVP Radio Show
• Your Online Presence Needs More Than One Thing To Work
• The Concept Of Your Minimum Virtual Presence
• The podcast is a companion to the Roadmap

Why You Should Listen To The MVP Radio Show

We are starting a new series today based on a formula called the Four ACES. This formula will lay the groundwork as to how your website plays a part in your online presence.

In This Episode You’ll Learn:
• Your Website Is The Foundation Of Your Online Presence
• You Have Control Over Your Website
• You Can Use Your Website To Build Digital Assets
• The Introduction to The Four ACES

Do Websites Still Matter?

We're talking about the first part of the Four ACES Formula - Attracting More Visitors. It's important to set up a website that attracts both human and "bot" traffic. We're talking about best practices for both.

In This Episode You'll Learn:
• Why you need to learn to attract visitors
• Why you should attract human and search engine traffic
• Some ways to make your website more attractive
• How this plays into your overall online presence

Attracting More Visitors To Your Website

Your website needs to work for you. You can build a machine that starts to generate customers for you. Many websites fail to start this process. They can get people to their websites but they can't get them to convert. That's because they try to propose marriage as soon as they meet. Learn how to start slow by capturing their information first.

In This Episode You'll Learn:
• Why you should have a single call to action on your website
• How to offer a bribe in exchange for real lead information
• Technology that can help capture lead information
• Consider your audience that doesn't have an email address

Capturing Lead Information With Your Website

Your website can be used to help build trust with your ideal prospect. Use your website to educate prospects about your process, your industry, and how you can help solve their problems. Give them quick wins so that you begin to build trust as a source that can solve their problems. The best way to educate your prospects is to find and answer questions about the problem you solve.

In This Episode You'll Learn:
• Why you should offer different types of content for your audience
• My foolproof strategy to create content by simply answering questions
• Why you should start using email to follow up with prospects
• Why you should provide value more than trying to sell

Build Trust By Educating Your Prospect

Everyone wants to sell on their website. It's the dream to have people flood your website and buy from you. But there is a proven process for doing this. In this episode, we talk about some important factors to consider when you have a prospect that is ready to buy from you. Plus, I'll share with you the biggest secret I have learned in digital marketing. 

In This Episode You'll Learn:
* Why you should offer an entry-level item first
* The importance of using a landing page for paid traffic
* When to invest in a shopping cart solutions
* The biggest secret I have learned in digital marketing

Selling Your Products & Services

The MVP Radio show is a weekly podcast geared for people who are doing business in the digital age. We will walk our listeners through establishing their business' online presence without getting overwhelmed by the millions of potential options. Each episode will cover a critical step in building their online presence. These episodes will walk through building your personal brand, defining your business, planning your content, building out your online presence, your email marketing machine, your website, your digital assets, and your paid traffic. These are the step by step processes that work despite the constant changes in digital marketing.