BBC Radio 1’s legendary dance output has had a big refresh for Friday night! Danny Howard becomes the new gatekeeper to launching into the weekend with a brand new show; Radio 1’s Dance Party. 

As a continuation from Danny’s existing On The Sly imaging, we created a brand new sound to reinvent Danny’s show.

Hear more at https://www.onthesly.com

BBC Radio 1's Dance Party with Danny Howard - Imaging

Walloon public broadcaster RTBF commissioned another PURE update of seasonal idents for their youth channel, TIPIK. Playing today's best music with a Rhythmic Pop accent, they wanted to match the current chart hits while reflecting the vibe of the summer.

The 10-cut strong custom package also includes show openers and thematic jingles for specific purposes. From the drive-time show to live events. We therefore aimed to let every jingle within the package be unique. But always with the 'TIPIK mark', including their recognisable logo and vocal sound.

One of the aspects that makes this package stand out from many other productions is the vocal treatment of both the voiceover inserts and the sung parts. RTBF TIPIK and PURE Jingles are working together since 2016. In 2021, they also became a subscriber to the monthly-updated PURE Intros service.

When you are looking to set your CHR station apart from others in the market, consider this package (or a similar style) as a re-sing/re-voiceover production for your brand.

RTBF TIPIK - Belgium | Demo

When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

Sky Radio - The Netherlands | Demo II

"Linking up with imager. Custom has offered RTE 2fm the chance to create some truly unique sounding imaging - the guys at imager Custom are creating some really great stuff!" - Shane Freeman, Creative Audio Manager

Get imager. Custom

imager. Custom - RTE 2fm

BBC Radio 1 - Power Intros - Summer 2022

imager. Custom - BBC Radio 1 - Nov 2022

imager. Custom - Hits Radio - Jan 2023

QMUSIC | IMAGING 2023 - 1

How would one of our packages sound in your language? 

Here’s Fuzion CHR Vol. 3 for bigFM in Germany 🇩🇪

bigFM ReelWorld jingles 2023

imager. Custom - Cali 93.9 - May 2023

imager. Custom - RTÉ 2FM - June 2023

Audio branding, radio imaging, event soundtracks, custom music, jingles, trailers, voiceovers and other sound wizardry - from London's West End.

From LA to Australia, Chicago to Dubai, Seattle to South Africa, London to Shanghai....

BBC Radio 1's Dance Party with Danny Howard - Imaging

On The Sly Production

Related tracks