Today's Open Source Marketer podcast guest is Jamie Beckland, VP of Marketing and Customer Success for Janrain. Janrain provides <a href="http://janrain.com/solutions/" target="_blank">customer profile management</a> across a variety of social networks, online platforms, and devices. Jamie runs the Digital and Social Media Strategy team for Janrain. He built his first international social community in 2004, and since then has developed digital marketing strategies for clients including Fox, Schlage, Dr Pepper, AOL, Wells Fargo, KinderCare, The Brookings Institution and many others. He frequently speaks and writes for Mashable, Social Media Examiner, iMediaConnection and other publications.

During our conversation, Jamie provided insights into the changing landscape of customer profile management. We discussed the importance of having a complete picture of customer preferences and we talked about why cookie based tracking doesn't work and what we can do to ensure that customers are having a good user experience across multiple properties and devices.

A full transcript of the conversation is provided below. It's an excellent read with lots of great insights. I highly recommend, you either listen to the podcast, watch the video, or read the transcript. What Jamie shares is truly eye-opening.

http://opensourcemarketer.com/12412/using-social-profile-data-know-customers-janrain-vp-marketing-jamie-beckland

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Charles McKeever
http://OpenSourceMarketer.com

Using Social Profile Data to Know Your Customers with Janrain VP of Marketing, Jamie Beckland

Today's Open Source Marketer podcast guest is content marketing expert, Yoav Schwartz, CEO of UberFlip.

UberFlip makes content marketing and marketing automation push button easy for marketers who want to aggregate content into valuable hubs without involving designers or a development team. 

Everything in UberFlip is drag-and-drop and you can even add external services like Google Analytics, Mailchimp, HubSpot, and Marketo. There's a clear focus on lead generation using relevant content and they even provide the ability to make some or all of your content gated so visitors have to give up their email before interacting with content.

During our conversation, Yoav covered the 7 deadly sins of marketing automation and how marketers can avoid making the mistakes that keep them from reaching their goals. A full transcript of the conversation is provided below.

If you're interested in creating a content hub that focuses on lead generation, sign up for a 14 day free trial at http://www.uberflip.com/  There's no coding required and it's insanely simple to manage.

Read the full transcript: http://opensourcemarketer.com/12508/content-marketing-using-uberflip

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Charles McKeever
http://OpenSourceMarketer.com

7 Deadly Sins of Content Marketing Automation with UberFlip CEO, Yoav Schwartz

Sound is part of a universal language that can convey emotion, communicate information, and help us understand how to navigate our daily lives. It can also be a powerful tool for creating brand recognition. 

Today's guest is Collen Fahey, U.S. Managing Director Sixieme Son, an audio branding agency exclusively dedicated to sound identity, audio branding architecture and in-store sound design. 

Collen explains that audio branding is not about jingles or licensing popular music. It’s the  art of creating a brand¹s distinct audio identity that expresses its personality and values while managing all of the necessary customer touch  points. 

The conversation expanded my view of using audio for branding and I hope it will inspire you as well.

Learn more at:
http://sixiemeson.com/en/

Read the full transcript:
http://opensourcemarketer.com/12525/using-music-create-brand-recognition/

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Charles McKeever
OpenSourceMarketer.com

Using Music To Create Brand Recognition with Colleen Fahey, U.S. Managing Director Sixieme Son

Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn't know enough about the language and cultural differences to know if the translation accurate or unintentionally offensive. Now imagine doing that on a much larger scale in multiple languages across multiple cultures. Things would go bad very quickly.

Well, today's guest is Heidi Lorenzen, Chief Marketing Officer for Cloudwords, a Marketing Globalization Cloud.  It takes all of a business’s marketing material and automatically prepares it for use in any other locality – regardless of language and local customs – and with complete attention to brand guidelines.

During our conversation, Heidi explains how to expand your global reach, avoid costly communication mistakes, and increase the productivity of your marketing team using Cloudword's streamlined team communication dashboard.

Learn more at:
http://www.cloudwords.com/how-it-works/

Read the full transcript:
http://opensourcemarketer.com/12526/global-content-marketing/

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Charles McKeever
OpenSourceMarketer.com

Global Content Marketing with Heidi Lorenzen, Chief Marketing Officer for Cloudwords

Your online reputation can make or break your business. Just like profit margins, what people say about your company online is important to its survival. Every day, people go online to write reviews or read reviews on sites like Yelp, Urbanspoon, TripAdvisor and Facebook. Small and medium-sized businesses rely heavily on word of mouth to get new customers or increase sales, so building an online reputation can have BIG consequences. That's why more and more businesses are turning to agencies and third party service providers for reputation management.

Today's guest is Brendan King, CEO of VendAsta, a software development company that helps small businesses monitor, manage and build their online reputations. VendAsta offers their reputation management platform through a white labeled Business Center and APIs, but as Brendan points out in our conversation, reputation management is more than just monitoring what customers are saying about you in reviews, social media or any other online source. It is about managing that information and building your digital presence to strengthen your brand.

Listen in as Brendan explains exactly what online reputation management means and how you can become an active part of the conversation your customers are having about your business.

Learn more at:
http://www.VendAsta.com

Read the full transcript:
http://opensourcemarketer.com/12543/white-label-reputation-management-tools

Thanks for listening and subscribing.

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Charles McKeever
OpenSourceMarketer.com

Online Reputation Management with VendAsta CEO, Brendan King

Whether you are a business owner or solo entrepreneur who wants to learn how to build and market your business online yourself, or you just need to know enough to have someone else do it for you, the Open Source Marketer podcast can help. As a companion to the Open Source Marketer training community, we share tips and information about setting up and running a business, creating a website and promoting it online, outsourcing and creating content, and a whole host of other online business related topics. It's like having web developer friends you can sit around and talk with. So follow us on this amazing online journey as we discuss the topics that will help you and your business grow.

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