“What if you understood more about your customer and were able to adapt to their needs, demographics and where they spend their eyeballs and time, instead of doing what you want to do. When you do that, everything changes in your marketing.” Text OUTPERFORM to 38470. In this wide ranging episode, Phillip Stutts and I discuss his ground-breaking Undefeated Marketing System, why every company should look at themselves as a data company, the importance of connecting with your customers, and his shift of wanting “to give and to grow.” Phillip’s company offers a FREE data assessment for companies at https://phillipstutts.com/insights, you can find his latest book at https://www.phillipstutts.com/book/, his blog at https://www.phillipstutts.com/subscribe/ and please check out his Undefeated Marketing Podcast on all major platforms. Additional show notes for this episode can be found at https://scottwelle.com/phillip-stutts. Enjoy and please see Phillip’s bio below!

Best-selling author and host of the “Undefeated Marketing” podcast, Phillip Stutts, comes from the cutthroat world of political and corporate marketing and has been described as a “marketing maverick reshaping business success using the secret formula that gets presidents elected.” Contributing to 1,407 election victories, including three U.S. Presidential victories and working with multiple Fortune 200 companies, Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win or die mentality.
 
He is the founder and CEO of Win BIG Media (a corporate marketing agency) and Founder/Executive Chairman of Go BIG Media (a political marketing ad firm).
Phillip has spoken in front of 50 million+ people in his career, he’s repped by VaynerSpeakers (Gary Vaynerchuk’s speaker bureau) and Keppler Speakers (largest speaker’s bureau in the U.S.) and made more than 350 national media appearances including ESPN, CBS, FOX BUSINESS, FOX NEWS, MSNBC, and CNN. Phillip has been interviewed by renowned business, entertainment and health leaders including: Anderson Cooper, Gary Vaynerchuk, Peter Diamandis, James Altucher, Michael Hyatt, Adam Carolla, Dr. Drew Pinsky, and Dr. Steven Gundry.
 
FOX BUSINESS has lauded Phillip for creating “a marketing system that has generated record sales” for his clients and also described him as a “marketing genius.”

The OUTPERFORM Podcast

Phillip Stutts: The Undefeated Marketing System

“It can be human nature to want to chase the next shiny object but we cannot lose sight of the basic fundamentals and the things that actually got us to where we are.” —Scott Welle. In this short solocast, I tell a recent story that I heard about Kobe Bryant and one of his private workouts. It’s a story that can help us remember the importance of the BASICS as we continue to Outperform in our personal, professional and athletic lives. Show notes can be found at https://scottwelle.com/footwork. Enjoy and feel free to connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Never Get Bored With The Basics (Lesson from Kobe Bryant)

“Life is hard enough as it is and instead of attempting to summon such a massive, monumental amount of motivation every time we want something, what if we asked a better question such as, ‘how can I clear the path and make it as EASY as possible to have success?’” —Scott Welle. We’ve all set a goal and fallen short, right? Usually when this happens, we create the narrative that if we just had more motivation, willpower, discipline, determination, THEN we’d get what we want. It’s the wrong question to ask. In this episode, I reveal the BETTER, more sustainable question to ask. Enjoy and I hope it serves your success! Show notes can be found at https://scottwelle.com/clear-the-path. Enjoy and feel free to connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

A BETTER Way to Get What You Want (it’s NOT more “motivation”)

“I get asked often what I say to myself before I step on stage. I always say the same thing: ‘Bring The Joy!’” —Scott Welle. In this episode, I reveal the top 5 reasons you should bring the joy to everything you do. Yes, it sounds like common sense…but that doesn’t always make it common PRACTICE, right? It matters…whether you’re leading your friends or family, a team of 1 or a team of 1000. Bring the joy and you’ll get better results, I promise. Show notes can be found at https://scottwelle.com/bring-the-joy. Enjoy and feel free to connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

The Top 5 Reasons to Bring The Joy!

“Self-limiting beliefs are the governor on your individual potential.” —Scott Welle. Most people who are seeing subpar results in a given area of their life don’t understand WHY. They think it’s bad luck or bad genes or bad timing. It’s not. In this episode, I not only tell you WHY this is, but also how this cycle (or “spiral”) either leads to peak performance or limited performance. Enjoy! More free training on Outperforming The Norm can be found at https://scottwelle.com. Feel free to connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

The KEY to Unlocking Higher Levels of Performance

“Small wins are - and always will be - the precursor to big wins.” —Scott Welle. In this episode, you’ll hear about the importance of small wins, what they are, why they matter and how you can build on them. And even though it’s not often what you hear in “mainstream media” - it’s a better pathway for us to have sustained high performance. Enjoy! More free training on Outperforming The Norm can be found at https://scottwelle.com. Feel free to connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Big Wins Cannot Happen Without This

“Knowing what you want is a surprisingly complex equation. There are four things to help you ‘figure it out.’” —Scott Welle. In this episode, we’ll discuss a difficult question to answer: What do you want? This is a question I’ve asked myself many, MANY times, and although I don’t have all the answers, I’ll share four recommendations that might help you gain clarity on what you want. 1. Ask what YOU want (resist the societal pull). 2. Stop putting pressure on yourself and see it as an opportunity (HAVE TO  or WANT / GET to). 3. Determine who you admire or don’t admire and WHY. 4. Ask if your current behaviors getting you closer to that vision? Enjoy and I hope it serves you! More free training on Outperforming The Norm can be found at https://scottwelle.com. Feel free to connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

The Infinite Complexity of Knowing What You Want

“Get comfortable being uncomfortable. Uh huh…easier said than done!’” —Scott Welle. In this episode, we’ll tackle nerves. We all have them, so do I. And nerves are your body’s way of signifying that you’re about to do something outside your comfort zone and something that is meaningful to you. I’ll share strategies to handle these nerves so you continue to seek out future growth situations in your journey to Outperform. Enjoy and if you like what you hear, please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Finding Comfort in Discomfort

“Clear the path between you and what you want and WATCH what happens.” —Scott Welle. In this episode, we talk about shoving distractions aside. Are Outperformers more motivated? Absolutely. But I’d argue that an equal, and perhaps greater, contributor to their success is that they’re also less distracted. They have a clearer path with less “road construction” in getting where they want to go. Because of this they are able to perform at a higher level, more consistently over time. Enjoy and if you like what you hear, please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

The Art and Science of Being Grateful

“Operating without worries, fears and insecurities is not fake. In fact, it’s the realest, most authentic version of you.” —Scott Welle. In this episode, I discuss the fastest way to boost performance: creating an Alter Ego. It’s something ALL elite performers do in certain uncomfortable situations (whether they consciously realize it or not) and it allows them to shine when others around them shrink. If you’re interested in a free download of my personal Alter Ego Playbook, please visit https://scottwelle.com/alter-ego. Enjoy! Also, if you like what you hear, please sign up for OUTPERFORM Weekly at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Be Someone ELSE! (secret of elite performance)

“Reference Points are your reservoir of strength and self-belief for fighting future battles.” —Scott Welle. In this episode, we talk about resilience. It’s something we know we need to Outperform: if you get knocked down, you must be able to get back up. But we don’t always want to go through the act of GETTING knocked down to LEARN HOW TO get back up. That’s where Reference Points become your biggest asset in building strength, self-belief and resilience. Because if you did it before, you can do it again. And if you got through that, you can get through this. Enjoy and if you like what you hear, sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

How Outperformers Build a Reservoir of Resilience

“It’s all about single tasking. Focusing on one thing makes it manageable...and seeing tangible progress towards that is the remedy to overwhelm. ” —Scott Welle. For the FLOW visual, visit https://scottwelle.com/flow In this episode, we talk about a special state of peak performance: the FLOW State. It’s a place where you’re deeply immersed in what you’re doing, you get more done, and you find more enjoyment in it. Doesn’t that sound nice? To get there, you have to understand how challenges and skills can put us in four different “quadrants” and how this can drastically impact our mindset and emotions during our days. Enjoy and if you like what you hear, sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Positivity, Productivity, and Personal Satisfaction (FLOW: Part I)

“There are four specific things Outperformers do to consciously create the conditions and focus necessary to enter the flow state.” —Scott Welle. For the FLOW visual, visit https://scottwelle.com/flow In this episode, we cover four things you can do to more consistently enter the FLOW State. 1. Allow a ramp up period 2. No generalities (have a challenging, CLEAR goal that your brain can work on) 3. Minimize distractions (do this ahead of time) 4. Focus on what you’re DOING instead of what may HAPPEN. Do these four things and you’ll give yourself the best possible chance to enter the FLOW state and have greater productivity, positivity and personal satisfaction. Enjoy and sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Finding Flow: Part II

“Don’t be sad that it’s over; be glad that it happened.” —Scott Welle. This is the most vulnerable episode of the Outperform Podcast I’ve ever recorded. It’s my story of losing both my Mom & Dad before the age of 38. I share this not for clicks or for sympathy, but to share what I learned from the experience and how it may potentially help you. Remember - I have a story, you have a story, we all have a story. Let’s write an epic novel, not a Shakespearean tragedy. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Losing Mom & Dad (we all have a story)

“Outperformers play the long game. They know it’s not about starting small; it’s about finishing BIG. It’s not about where you are; it’s about where you’re GOING.” —Scott Welle. This episode of the Outperform Podcast unpacks something that often gets in our way: EGO. We all have one, and whether it’s comparing yourself to where YOU believe you should be or where OTHERS believe you should be, ego can hold us back from ever getting started. Don’t let that happen to you! Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Is Your Ego Getting in the Way?

“How can you find incrementally more enjoyment from putting in the WORK towards what you want.” —Scott Welle. This episode of the Outperform Podcast unlocks a KEY to goal achievement that almost never gets talked about: immediate gratification. We hear constantly about choosing meaningful, important goals (i.e., delayed gratification) and, yes, these are important. But they miss a critical component in perseverance and goal persistence: getting an IMMEDIATE payoff for doing or not doing something NOW. Enjoy and happy holidays! Please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

The KEY to Goal Achievement

“Ask better questions, get better answers, get better results.” —Scott Welle. This episode of the Outperform Podcast unveils the three questions you should ask in evaluating your year. They’re simple, big picture questions but if you ask them, it’ll put your year in the proper context and help you get the most out of it as you move forward. 1) What are you proud of? 2) What lessons did you learn (about you, others, the world)? 3) What gave you energy AND what robbed you of energy? Please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

3 for ’23: The Questions to Ask

“Proactively define your 2024. Don’t reactively let 2024 define you.” —Scott Welle. This episode of the Outperform Podcast is about a simple strategy to make the most of your 2024: identifying ONE word or ONE phrase that will act as your theme for the year. It will not only constrain your focus but also drive your behaviors with intention in an area(s) you have not done previously. Sounds simple and common sense but that doesn’t make it easy and common practice. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Define Your 2024 (Instead of Letting 2024 Define You!)

“How you perform in headwinds is not only a testament to your character, it’s what makes you an Outperformer.” —Scott Welle. This episode of the Outperform Podcast is about “headwinds.” Figuratively speaking, this means how you deal with adversity and resistance. The Norm looks seeks “tailwinds” but performing in these is easy. It takes no talent. But if you can learn to lean into the headwinds through the correct mindset and a focus on moving forward, you’ll be better prepared to deal with ANY winds in your personal, professional or athletic life. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Embracing Headwinds (Tailwinds Take No Talent)

“All Outperformers have mastered the skill of putting space between the stimulus and the response.” —Scott Welle. In this episode of the Outperform Podcast, we talk about a skill that all Outperformers have: putting space between the external environment (the stimulus) and what they do about it (the response). Do this and it will not only keep you on a more even keel throughout your days but it will also empower you to CHOOSE your emotional state and to not overreact. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

STOP Overreacting!

“Your explanatory style determines your destiny, plain and simple.” —Scott Welle. This episode of the Outperform Podcast is about the stories we tell ourselves, specifically the “explanatory style” we use to explain the things that HAVE or HAVE NOT happened in our lives. Research has shown that Outperformers differ in three key areas of these stories: Permanence (temporary vs. stable), Pervasiveness (specific vs. global) and Personalization (internal vs. external). Once you recognize your own dominant patterns of thinking (or recognize these patterns in others) for both positive AND negative life events, you’re better equipped to flip the script and Outperform in the present…and future. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

The Stories That Keep You Stuck

“The Norm does information. Outperformers do implementation.” —Scott Welle. In this episode of the Outperform Podcast we discuss the five ways to improve your performance IMMEDIATELY: start, stop, continue, do more of, do less of. That’s it. And as long as you take your “information” and move it to “implementation” through one of these areas, you will never again stay the same after watching, listening or reading something that can genuinely benefit your life…if only taken action upon. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

5 Ways to Improve IMMEDIATELY

“Motivation is an emotion, a feeling, and it’s something we ALL need more of from time to time.” —Scott Welle. This episode of the Outperform Podcast is dedicated to the singular topic of motivation. How to get it, how to keep it, how to find it if you’ve lost it. The simple (but not always easy!) strategies of posture, pattern interrupt and power phrase are all ways that you can summon motivation immediately, on command. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

HELP! I Need Motivation!

“Who has been a great leader AND who has been a poor leader in your life? Why? What did they teach or NOT teach you?” —Scott Welle. This episode of the Outperform Podcast unveils how you can become an exceptional leader, all by asking, answering, and implementing, two very simple questions. Very few people will be reflective and introspective in this way and they wonder why they have blind spots and struggle to get the most out of people in their leadership positions…whether that’s with their family, community or company. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

How to Become an Exceptional Leader

“This is the race you’re running. And as difficult as it might be, you must deal with it.” —Scott Welle. This episode of the Outperform Podcast is about the race you’re running—personally, professionally or athletically. Whether you consciously chose it or whether something was thrust upon you outside of your control, it IS your race and you must deal with it. This is the mentality of the Outperformer and it is what allows them to thrive through change, crisis, adversity and uncertainty. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

This is the Race You're Running

“The single best predictor of life satisfaction and well being is the feeling that you’ve contributed something of VALUE to others” —Scott Welle. YOU MATTER, and that’s what this episode of the Outperform Podcast is about. Most of us know it, but we too often forget it, and it’s the primary reason why we either lack motivation to do the things we know we SHOULD do…or we feel unsatisfied and unfulfilled while we’re DOING it. I’m here to help you remember :-) Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

You Matter

“Never be the hero of your own story.” —Scott Welle. Have you ever wanted to be more influential? Have more people follow you, not just on social media but offline as well? Then there’s one specific strategy to consider using: Never be the hero of your own story. When you make OTHERS the hero of your story, people want to support you, follow you, pull for you. And this podcast episode discusses HOW to do it and WHY it’s so important. Enjoy and please sign up for OUTPERFORM Weekly for free at https://scottwelle.com. Also connect with me on LinkedIn at https://www.linkedin.com/in/scottwelle/ or follow me on Instagram at www.instagram.com/scottwelle/. If you find value, please share! Keep Outperforming!

Never be the Hero of Your Own Story

“This is no small thing: Your MINDSET when you look at building a business, building a body, or ANYTHING else is what matters most.” —Scott Welle. In this solocast, I discuss a simple, imperative, mindset shift that you must have in this game called LIFE. Show notes for this episode can be found at https://scottwelle.com/suffering and please follow me on Instagram at https://www.instagram.com/scottwelle/. Enjoy!

You Have to be Willing to Suffer to...

“If you want to do something, chances are, somebody has done it before you. And this person is probably no smarter, no more educated, and no more experienced, than you are. If THEY can do it, YOU can do it, too.” —Scott Welle. In this solocast, I reveal the TRUTH about how Outperformers gain confidence towards getting started and keeping going, namely through prioritizing the process, reference points and vicarious experiences. Show notes and the video for this episode can be found at https://scottwelle.com/the-truth-about-confidence-2/. This is part of a 2-part confidence series, with the first installment detailing why you’re - probably - already an authority and how your competence SHOULD fuel your confidence: https://scottwelle.com/the-truth-about-confidence/. Also, please follow me on Instagram at www.instagram.com/scottwelle/. Enjoy and please share!

The TRUTH About Confidence (How Outperformers Get Started and Keep Going)

Helping you OUTPERFORM in health, happiness and high performance.

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