Chad and Prithvi talk about the aftermath of the entire PCA Team suffering from COVID. They also share their fun and mischievous childhood Halloween adventures. 

Moving to the exciting part of the episode, over 30 people have registered for Paint-It-Forward, and press coverage is starting to come in. It's still not too late to register your company and possibly win an award at this year's EXPO. 

This episode also highlights November events, articles, what to watch on Overdrive, and more! 

We want to hear your PCA member's story. So, make sure to share it. All you have to do is hold your phone up and record for 1-3 min and then send it via the link to the show notes! 

We want to hear your PCA member's story. So, make sure to share it. All you have to do is hold your phone up and record for 1-3 min and then send it via the link to the show notes! 

We now have an official email
PCATODAY@pcapainted.org

<a href="https://www.pcapainted.org/show-notes/">SHOW NOTES</a>

<a href="https://www.pcapainted.org/membership/">Become a PCA member</a>

<a href="https://www.pcaoverdrive.org/videos/pca-unmasked">Watch the episode on PCA Overdrive</a>

PCA Unmasked: PCA Today

How To Get $6.6M Out Of One Salesperson.

One facet of our businesses that will undoubtedly look wildly different in 10 years is in-home selling. How we sell leads into closed deals hasn’t changed much and is ripe for major disruption. 

Think about it… 
Get lead ➡️ Call lead ➡️ Call lead again cuz they didn’t pick up ➡️ Qualify lead over the phone ➡️ Schedule appointment ➡️ Do appointment ➡️ Close deal ~40% of the time ➡️ Follow up with the rest until you’re blue in the face. 

This way of going about it leaves a few things to be desired. For one, there’s very little time spent actually selling. The drive there. The drive back. The time spent measuring or building a scope. Oh, and don’t forget about the four outbound calls you had to make to reach them in the first place. Rising costs in fuel make this format increasingly burdensome too. 

And then there are changing buyer preferences to consider: Baby boomers may welcome us for a cup of coffee and a two-hour chit-chat in the backyard, but are millennials looking for that level of personal touch when they need work done? Doubt it. 

My personal take? In-home selling is ripe for disruption and is about to evolve in ways that will blow your mind. 

Brad Baker and Devon Crowell of Artisan Roofing are at the forefront of this progression. 

Using marketing automation, clever email nurtures, EagleView reports, and a VA in the Philippines, they drove 6.6 Million in sales out of one salesperson in one of the worst markets (economically speaking) in the country. 

BTW, they did this all in a city of only 116,000 where the average income is 38K. Oh, and the kicker...zero time lost in the car driving from appointment to appointment. 

This conversation highlights the story of a roofing company. But the overall thought process and implementation will have parallels and learnings for any contractor. The lingo might be different, and the tools might vary, but mark my words, this is the way it’s going, no matter your industry niche. 

To hear how these two are pioneering a brand new way of selling, watch this episode. 

Highlights
-How Artisan roofing hit﻿ 6.6 M in sales with 1 salesperson selling small residential jobs
-Where Artisan roofing borrowed from other industries to design their sales system to be hyper-efficient﻿
-How it’s possible to provide a very personal experience in an 'automated' sales process
-The changing landscape of sales in 2023 and what it means for contractors in the next 10 years 

To learn more about Breakthrough Academy, click here: https://trybta.com/YTEP96 

To Download A Visual Representation Of The Artisan’s Sales Process, click here: https://trybta.com/YTDLEP96 

To get in touch with Brad & Devon you can email: marketing@artisanroofing.ca 

<a href="https://www.pcaoverdrive.org/videos/is-in-home-selling-dead">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 7-day free trial. 
Download the app on the Apple Store or Google Play.

<a href="https://pcapainted.org/membership-resources/">Become a PCA member</a>

Contact BTA: https://pca.so/btapcace

Is In-home Selling Dead: Contractor Evolution

Cash flow problems cause many construction companies to close their doors, so it is understandable why sub-contracting can feel risky for painting businesses. No one wants to fight for their pay, but there are non-adversarial methods to communicating with owners and GC's, and to collecting payment. On this episode of Paint ED, Charlotte McPherson and Coy Henderson from Zlien helps us understand Mechanics Lien Law and how to utilize preliminary notifications to keep all parties moving together. Don't miss our upcoming webinar with Charlotte on Wednesday, December 6, at 4 pm Central, "5 Ways To Use Mechanics Lien Law To Speed Up Collections And Grow Your Business."

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Non-Adversarial Collection And Liens with Charlotte McPherson And Coy Henderson

Tis the Season to Stop And Think! Where are you at as a business? Where are you going? Do you have a plan to make a profit and grow your business in the next 3-5 years, and are you ready to leverage that plan in 2018. Linnea Blair from Advisors On Target joins us to talk about how you can practically achieve your financial and business goals by taking the time to think ahead and adjusting three key areas.

Join us for a webinar and Q&A with Linnea about planning profits on Wednesday, December 13, at 4 pm Central. Watch the PDCA newsletter for webinar links. To learn more or register, visit www.pdca.org or call 1-800-332-7322.

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Planning For Profit In 2018 with Linnea Blair

On this episode of Paint ED, we chat in-studio with Deanna Delunas who helps people get connected as new members at PDCA. She talks to a lot of contractors and she understands problems businesses are having, and helps them find the resources they need to get past the hump. People connect with her, and she helps new members know exactly what to do next when they come into our association. It all starts with getting that logo. The PDCA logo opens doors.

Don’t miss the webinar coming up on April 3 at 4 pm Central. We’ll be showing pictures and examples of how businesses are utilizing the PDCA logo in marketing. We’ll also have the "Benefits of Using a PDCA Contractor" brochure available for you and discuss how to leverage it. Share how you use the PDCA logo! Send us a picture or a screenshot and we’ll use it as an example! Just tag or message us on social media, or send examples to info@pdca.org. Register for the webinar at pdca.org.

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Using The PDCA Logo To Get More Business with Deanna DeLunas

Summer is just about over . Busy season is coming to a close. Are you ready for 2020? On this episode of Paint ED, Benji Carlson joins us from our friends at Breakthrough Academy to discuss what you should be thinking about this month to close the year right, and to prepare for big profit in 2020.

Don’t miss the full PCA webinar with Benji next Wednesday at 4 pm Central about Maximizing Profitability using the right strategies and metrics. These webinars are live trainings, and you can ask your questions straight to the presenter and get real-time answers. Register at PCApaintED.org.

PCA Overdrive is free for members.
Not a member? Try our 30-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Maximizing Profitability With Benji Carlson

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

Is In-home Selling Dead: Contractor Evolution

PaintED Podcast

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