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What does it mean to be a Social Business?  What does your business need to change to become a Social Business?  This episode of Content Marketing 360 Radio Show takes this conversation head as host Pamela Muldoon talks with guest Bernie Borges, Founder & CEO of Find And Convert and author of the book Marketing 2.0.  Bernie will share his 3 Stages to Social Media ROI and explain the importance of investing in the right technology to reach marketing business objectives.  Learn why employee branding is key to becoming a social business and how this form of branding can increase your bottom line results.  Consumers today need an experience.  Find out what this means and how your company can develop a lasting experience that that turns customers into raving fans!  If your company is struggling with measuring social media, then tune into this episode to hear how the right data can make all the difference.  Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.

Content Marketing 360: Creating A Social Business

Understanding how to communicate what your target audience is looking for with content takes more than just demographic and basic stats.  Today’s marketing requires the building of buyer personas that represent the main the segments of your customer base.  How do you start the buyer persona process?  What are the necessary first steps that need to happen to successfully complete this project?  This episode of Content Marketing 360 Radio Show host Pamela Muldoon talks with Adele Revella, President, Buyer Persona Institute and author of the ebooks The Buyer Persona Manifesto and For Compelling Content, Let Your Buyer Be Your Guide .  Adele will walk through the The 3 Rules of Buyer Guided Content Marketing and the 5 insights you need to put these rules to work for your buyer persona creation process.  Adele has conducted hundreds of interviews getting to the heart of the buyer personas for dozens of businesses.  She shares with our audience the 7 Attributes of the Buyer Interview that you need to know to get the honest, authentic response you are seeking as a content marketing professional.  If developing buyer personas is still a bit of a mystery to you and your organization, you must listen to this show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.

Content Marketing 360: The Importance of Buyer Personas

As marketing professionals we understand that developing a strategy with our content marketing efforts is important.  Yet often we stumble over this important process and jump right into the shiny object of a social platform or the creation of what we believe is stellar content.  This episode of Content Marketing 360 Radio Show host Pamela Muldoon is joined by guest Russell Sparkman, CEO and Co-Founder of FusionSpark Media a new media production and marketing communications firm specializing in content strategy.  Russell will share the formula he uses with his clients to define the role of a true content strategy.  He has also come up with an analogy for content marketing that I think you will love:  Content Is Gold.  Learn the seven ways that Russell compares the content you create to gold and I guarantee you will understand why he is a true content strategist!  Content Marketing is a process.  Russell will guide you on how to orchestrate content so that it is ever-moving, ever-evolving and always improving.  Tune in to this episode to for great information, advice, & a little bit of humor.  Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.

Content Marketing 360: Content Is Gold with Russell Sparkman, FusionSpark Media

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