This is One off the best Jingle Packages in your career so far! Good Job🔥

QMUSIC | INTRO'S & PROMO'S '21

branded intro's and promo

Alle rechten voorbehouden aan VRT, MNM & Brandy

MNM | IMAGING 2022 - 2

SLAM! - IMAGING - 2022 (1)

CHR key sweeps for Norway's NRK mP3.

VO: Heidi Gjestad and Christer Johan Pettersen-Dahl

NRK MP3 | KEY SWEEPS 2022

Compilation of summer mashups broadcast on MNM in the summer of 2022.

MNM SUMMER MASHUPS COMPILATIE

When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

Sky Radio - The Netherlands | Demo II

QMUSIC POWER INTRO'S 2022 PART 1

After Sunlite and 100% NL, Dutch media company RadioCorp's third station has also chosen PURE Jingles. SLAM! has a completely new jingle package on air that may set a new standard for Rhythmic CHR.

As radio director, Martijn Zuurveen is responsible for all RadioCorp stations: “We have recently presented a new programming schedule and an upgraded brand story. Audio branding is part of that and extremely important for any station as it creates a large part of your brand identity.”


Energetic music mix

SLAM! was looking for audio styling that fits the Pop & Dance format, aimed at the core target group of men 20-40 years. “PURE Jingles has delivered a jingle package that fits perfectly with our energetic music mix, because at SLAM! the rhythm never stops!”, says content coordinator Raoul Schram. “After an intensive collaboration of several months, we came up with a renewed audio logo and rock-solid vocals.”


Positive energy

Martijn Zuurveen adds: “SLAM! stands for positive energy and you can hear and feel that in our audio branding. It’s completely in line with this time and with the taste of our target audience. The sound design can also be perfectly combined with our SLAM! promotions, such as Amsterdam Dance Event and our Formula 1 Month.”

SLAM! - IMAGING - 2022 (1)

Patrick Wolda

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