Hello. My name is Paul. I am a well-known consultant helping with problems concerning multicultural business cooperation and collaborations. Your case raises a problem of not noticing fundamental differences existing between Canadian and Chinese business contacts and lack of relevant approach to this case. Slow succession of arising further difficulties can only resulted in failure, therefore, significant changes are required.
Breaking your case into pieces we can see that during introducing new products on the Chinese market was not taken into account how properly take action with Asian business representatives. What is necessary in this situation, that individual approach is mandatory. This personal involvement is simply to obey two primary rules: arrange mostly face to face private meetings with slightly informal atmosphere and create stronger relationship with Chinese business partners. Abidance of this rules will strengthen the business connection, which is essential for mutual agreement and future development of the business.
On the other hand Asian market is almost entirely different comparing to the Canadian one. Therefore, right approach to the case is needed. By itemized investigation of the Asian market we can create its general description. However, what is worth noticing, that building a proper image of the Asian market we also need empirical data, which we can obtain either by own experience and practice in working with Asian market or by sending a representative who will be able to evaluate it. This approach will help not only in understanding how collaboration with Asian people should look like, but also will allow to perceive Chinese market from a wider perspective. 
In conclusion, I presented two equally important solution. One is to create a close relationship with Asian partners, second one is to realize how important role play the depth understanding of target market and to understand it of course. Applying those methods your company gain a knowledge how to become a successful in Asian market.


Paweł Kostkowski