Peppershock Media President and CEO, Rhea Allen is bringing her marketing expertise to the microphone. Listen in as she interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.

Marketing Expedition Podcast | Presented by Peppershock Media

SHIBA - Open Enrollment - Spanish Radio - 30sec

SHIBA - Open Enrollment - Spanish Radio_No Dates - 30 sec

Listen as Rhea Allen is joined by Allison Cunningham, Vice President of Client Relations and Partner of Talent Spark. In this podcast, you will learn how Allison Cunningham uses her passion and knowledge to help companies find the talent that they need to help their business thrive. Take a listen! 

Podcast notes:
How Allison Cunningham got started - 1:02
What makes a business - 2:54
Who is Talent Spark? - 4:43
Passive candidate - 6:30 
Hiring local - 8:00
Behavioral based interviews - 8:43
Hogan Assessment - 9:24
Technical assessment, Idaho Department of Labor - 10:42
Talent Spark clients - 11:12
Employee branding - 14:07
Levels of hire - 18:12
Recruiting Process Outsourcing (RPO) -19:32
Benefit of hiring a recruiter (salespeople) -20:30
Tips, tricks and tools on employee culture - 23:28
Recruiting is a business decision - 26:30 
Other resources - 28:44

Recruiting the Talent You Need with Allison Cunningham | Marketing Expedition Podcast — Episode 14

Listen as Rhea Allen is joined by Joe Mikitish, CEO of Sen Technology and Kerdos. In this podcast, you will learn how Joe uses his knowledge and determination to help companies with the IT help that they need for their business thrive. Take a listen! 

Podcast notes:

Who is Joe Mikitish? - 1:06
Marketing Needs Assessment - 4:37
Kerdos - 5:00
Follow up - 7:22 
Culture Driven - 8:19
Long distance culture in a company - 9:06
Incorporating Kerdos into your company - 11:31
Story Telling - 13:09
Why businesses fail - 15:07
Selling one thing vs. all of it - 16:27
Clients -17:58
Marketing Assessment success story - 19:55
Word of mouth - 26:00
Words of wisdom, brand and bottom line - 24:10 
Contact Joe - 24:48

13 - Managment Consulting with Joe Mikitish | Marketing Expedition Podcast - Episode 13

Rhea Allen, President and CEO of Peppershock Media as well as the founder of the Marketing Expedition Community, is bringing her marketing and advertising expertise to the microphone! 
The Marketing Expedition Podcast is a show where we'll discuss trending marketing topics, reveal industry secrets with special guest interviews, and most importantly, teach you how to build your brand and bottom line. 
Start your marketing journey today! Please like and follow the podcast.

Introduction to the Marketing Expedition Podcast

As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project.

00:00 – 00:20 Welcome to The Marketing Expedition Podcast
00:20 – 03:00 Introducing Kevin Smith
03:00 – 04:20 Boise, ID, and Cradlepoint
04:20 – 06:15 Background to working with Cradlepoint
06:15 – 07:43 Real Stories Using Cradlepoint Technology 
07:43 – 12:45 Kevin's Background
12:45 – 13:50 Curation Foods Story for packaged guacamole
13:50 – 18:31 Process for Projecting Data Sets: EX Packaged Guacamole
18:31 – 19:23 Ideal Clients: Midlevel Companies
19:23 – 20:16 Marketing Smashbrand 
20:16 – 21:18 New Software and Platform for Agency's 
21:18 – 23:10 Kevin's Inspiration: His Dad & Business of Expertise by David Baker
23:10 – 24:27 Differentiation
24:27 – 25:25 Being an Entrepreneur 
25:25 – 28:00 Success Story of Kevin's: GFuel
28:00 – 32:03 Influencer Marketing and the Jayden DeLuca Foundation
32:03 – 34:04 Words of Wisdom from Kevin
34:04 – 34:46 How to Work with Smashbrand www.smashbrand.com
34:46 – 35:39 Closing: Find more at Themarketingexpedition.com

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Branding and Packaging Design with Kevin Smith | Marketing Expedition Podcast

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family.

00:00 – 00:20 Welcome to The Marketing Expedition Podcast
00:20 – 01:55 Introducing Diana Fryc
01:55 – 03:55 History of Retail Voodoo
03:55 – 06:12 Retail Voodoo Areas of Expertise - Foundation Brand Building
06:12 – 08:24 Clients They Attract- Risk Takers
08:24 – 11:02 Branding from the Inside Out: REI Example
11:02 – 16:44 How did Diana get where she is now
16:44 – 21:48 Helping consumer packaged goods through COVID-19
21:48 – 23:39 Marketing strategies for Retail Voodoo 
23:39 – 25:45 Natural Products Expo Event and Outdoor Retailer Show
25:45 – 32:11 Favorite foods and companies they have worked with
32:11 – 35:22 Overview of certified B-Corp
35:22 – 38:52 Diana's mentors 
38:52 – 42:33 Recommended books and podcasts
42:33 – 44:15 Diana's social contacts: LinkedIn, and Email
44:15 – 45:48 Where she sees herself in 5 years 
45:48 – 47:21 Last Words: Find a goal and be Patient
47:21 – 47:54 Closing and find more at Peppershock.com
47:54 – 48:23 Visit Themarketingexpedition.com to find more

#marketing #marketingstrategies #branding #advertising #retailvoodoo #peppershock #retail #retailmarketing #wellness #graphicdesign #design #logo #brand #brandidentity #logodesign #marketingdigital #naturalproducts #thegooderpodcast #foodandbeverage #goals

The World of Food, Beverage, and Wellness Brands with Diana Fryc | Marketing Expedition Podcast

Tobie Spears is the Executive Director of Guatemalan Humanitarian Tours, a non-profit organization that leads 11-day tours exploring the country, giving back, and having a blast while learning about life and how others live. Tobie graduated from the University of Utah with degrees in Sociology and Political Science and a Certificate in Criminology. She is lucky enough to have one awesome husband, two amazing daughters, and three crazy cats. Tobie fell in love with traveling when she was 17 and backpacked through Europe and drove from Utah to Canada with her two best friends. After college, she started traveling with her husband and daughters and in 2002 they spent 3 months backpacking through central Mexico. In 2013 they drove from Utah to Guatemala where they lived, worked, and volunteered for 3 months. Tobie stays busy working as a birth and postpartum doula and running her organization. 
https://behumanitarian.org/


00:00 - 01:45 Introducing Tobie Spears
01:45 - 04:40 Tobie's Tours in 
04:40 - 07:28 Tobie's Preschool and Nonprofit Activities in Guatemala
07:28 - 08:50 Target Market for Humanitarian trips 
08:50 - 10:21 Her daughter's experience over the last 8 years of trips 
10:21 - 12:09 Parents and child experiences during trips
12:09 - 14:30 Size and people on the trips
14:30 - 15:25 How to find out more about her humanitarian trips 
15:25 - 16:28 Information on sponsoring
16:28 - 17:17 YouTube Channel 
17:17 - 20:06 Tobie's Path
20:06 - 25:13 2021 Trip Information and Fundraising
25:13 - 28:05 Marketing tools that have worked for Tobie
28:05 - 30:52 Where Tobie sees herself in 5 years
30:52 - 31:28 How to get in contact with Tobie and find her tours
31:28 - 32:04 Closing and Find More at Peppershock.com
32:04 - 32:31 Visit Themarketingexpedition.com to find out more!

www.peppershock.com/events
www.peppershock.com/podcasts


#humanitarian #humanity #charity #help #donate #nonprofit #fundraising #humanitarianaid #humanrights #motivation #volunteer #education #marketing #marketingtools #marketingstrategy #advertising #branding #brandstrategy #GuatemalanHumanitarianTours #peppershock #travel #explore #sponsorship

Ways That Business Can Support Nonprofits with Tobie Spears | Marketing Expedition Podcast

Christopher Hines is the host of Podcasting is Branding and the top podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing, and managing podcasts. Now Chris owns the Elite Podcast Marketing Agency, where podcasters go to learn more and monetize their content. As a podcast producer and manager, Chris has generated over $20k through sponsorships and over 50,000 downloads on multiple podcasts. Also known as Coach Chris, he speaks around the world to business owners and companies about hosting their own podcasts. He’s been at Podfest, Podcast Movement, and several other events.
www.elitepodcastmarketing.agency

00:00 - 00:13 Rhea Allen welcomes you to The Marketing Expedition Podcast 
00:19 - 02:09 Welcome Christopher Hines 
02:09 - 03:03 How Chris started his very own Podcast 
03:03 - 04:32 Best Advice for Starting a Podcast 
04:32 - 05:12 Sponsorships + Relationships 
05:12 - 06:54 Podcast Audits! 
06:54 - 08:24 Best New Podcasts 
08:24 - 09:17 Chris Hines Mentor
09:17 - 10:24 https://podfestexpo.com/ 
10:24 - 12:39 Tips and Tools 
12:39 - 13:53 Consistency is Key 
13:53 - 15:52 The Future of Podcasting 
15:52 - 19:47 Best Podcasting Platform
19:47 - 24:21 Getting more Podcast Listeners 
24:21 - 26:00 Chris' Goals
26:00 - 30:27 Engagement Time
30:27 - 34:11 How to get ahold of Chris: https://www.linkedin.com/in/thecoachchris/
34:11 - 34:32 See you next time and for more https://themarketingexpedition.com/

Get started with the Aspiration! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. https://my.aspiration.com/app/token/referral/1MXN55MOKB26FMCW


#podcasting #podcast #podcastlife #podcasts #podcaster #podcasters #podcastshow #podcastlove #podcastinglife #podcastaddict #newpodcast #podcasthost #podcastmovement #podcastnetwork #entrepreneur #interview #marketing #advertising #branding #marketingstrategy #elitepodcastmarketing #peppershock #PodcastsOnAmazonMusic

Discussing Podcast Marketing with Christopher Hines | Marketing Expedition Podcast

Peggy Niles is a Profit Strategist and Business Mentor who helps 6 to 7-figure business owners transform their companies from the daily grind to one that keeps running smoothly while the owner focuses on the things that matter most to them. With 30+ years of experience, she specializes in scaling strategies, leadership, and process creation/management. She believes small business is the best way to make a difference in the world - that’s why she helps her clients grow and scale their companies, without the overwhelm or laboring endless hours, so they can fulfill their dreams and gain the freedom, and life, they’ve always wanted with the impact they deserve.
https://www.quantumscalinggroup.com/home

00:00 - 00:19 Your host Rhea Allen welcomes you to the Marketing Expedition Podcast
00:19 - 01:14 Welcome Peggy Niles 
01:14 - 04:59 CPA to Entrepreneur 
04:59 - 07:11 Welcoming Challenges 
07:11 - 09:18 Making Numbers Exciting 
09:18 - 14:21 Peggy’s' Mentor 
14:21 - 19:15 Not Sacrificing your life to have your Dream Business
19:15 - 20:53 Alternative Networking in 2020 
20:53 - 26:15 Travel
26:15 - 29:13 What's working in 2020 
29:13 - 31:47 Get in touch with Peggy Niles
31:47 - Be sure to subscribe and here the other latest Podcast episodes here: https://themarketingexpedition.com/podcasts/

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#entrepreneurs #entrepreneurship #entrepreneur #business #entrepreneurlife #success #businessowner #womeninbusiness #leadershipdevelopment #leadership #smallbusiness
#marketing #advertising #branding #marketingstratagies #quantumscalinggroup #peppershock

Scaling Your Company with Peggy Niles | Marketing Expedition Podcast

Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.
https://innerviewgroup.com/

00:00 - 01:49 Welcome to The Marketing Expedition podcast!
01:49 - 02:57 Welcome this weeks guest Chris Wallace
02:57 - 04:54 Chris early life
04:54 - 08:08 Culture and Branding
08:08 - 09:48 The best advice 
09:48 - 14:23 Measure what you treasure 
14:23 - 15:37 Informing vs. Convincing 
15:37 - 17:25 What inspired Chris 
17:25 - 20:58 Marketing Campaigns 
20:58 - 23:12 Resources for you! 
23:12 - 25:58 Looking towards the future 
25:58 - 28:54 Navigating marketing during a pandemic 
28:54 - 32:57 Zoom in 2020
32:57 - 34:44 Being an adjunct professor 
34:44 - 36:16 Final Thoughts 
36:16 - 37:46 How to get a hold of Chris: https://www.linkedin.com/in/christopherewallace/
37:46 - 38:05 Thanks for listening to the Marketing Expedition Podcast

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#branding #marketing #marketingcampaigns #marketingstrategy #companyculture #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #virtual #zoomnetworking #businessgoals #innerviewgroup #peppershock

Internal Marketing During a Pandemic with Chris Wallace | Marketing Expedition Podcast

Videos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some video production done at some point, either to educate, inform, entertain, or advertise to their target audience. In this week’s episode, Drew Allen and Brian Staudinger, the video team at Peppershock Media, go over everything you need to create a professional-looking video that will be sure to grab the attention of your audience. 
https://www.peppershock.com/

00:47 - 00:57 Welcome to The Marketing Expedition Podcast 
00:57 - 01:52 This week's guests, Drew Allen and Brian Staudinger
01:52 - 02:23 About Drew 
02:23 - 03:09 About Brian 
03:09 - 05:44 Starting a video project
05:44 - 08:03 Being on camera
08:03 - 08:47 Green Screens 
08:47 - 10:57 Pre-production, Production, Post-production
10:57 - 12:33 Outdoor video shoots and Golden Hour
12:33 - 15:36 5 Videos every company needs
15:36 - 18:07 Commercials 
18:07 - 20:37 Company Jingles 
20:37 - 22:03 Graphic Videos 
22:03 - 25:11 Technical videos and Trade show videos
25:11 - 26:29 Video Production during COVID
26:29 - 29:42 The Peppershock Studio https://www.peppershock.com/about/studio/ 
29:42 - 30:28 Innovative video production ideas
30:28 - 31:19 Producing videos for Albertsons 
31:19 - 32:27 Going viral 
32:27 - 36:41 Knowing your audience 
36:41 - 37:49 Video is here to stay
37:49 - 38:21 Tips for producing your own video 
38:21 - 40:19 How to interview someone
40:19 - 45:15 Hiring a production company 
45:15 - 46:05 For more check out https://themarketingexpedition.com/podcasts/
46:05 - 46:53 Thanks to Brian and Drew and check out https://www.peppershock.com/book-drew so you can have the next viral video! 
46:53 - 47:00 For more podcasts be sure to check out https://themarketingexpedition.com/podcasts/

Get started with the Aspiration! Sign up with my link, spend $250, and we will both get $50 cash and 25 Do Good Dollars to donate! Terms and conditions apply. https://my.aspiration.com/app/token/referral/1MXN55MOKB26FMCW

#videoproduction #video #videography #filmmaking #cinematography #filmmaker #videographer #film #cinematographer #filmproduction #behindthescenes #production #director #videomaker #filmmakers #videoshoot #videomarketing #videoedits #videoediting #marketing #filming #videos #advertising #branding #peppershock #podcastonamazonmusic

Why You Need Video In Your Marketing Plan with Drew and Brian | Marketing Expedition Podcast

With everything changing so fast, it's hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix it up, and take you from “can't even” to “yes we can build our brand and our bottom line!”.
www.peppershock.com

00:00 - 01:25 Welcome this weeks guest Jordan Okeefe
01:25 - 02:59 get.Stash.com/rhea_xc3fzb2
02:59 - 03:10 Welcome to The Marketing Expedition Podcast 
03:10 - 03:16 Please welcome your host Rhea Allen
03:16 - 05:00 About Jordan
05:00 - 05:47 Looking back at 2020
05:47 - 07:31 Social Media, Desktop vs. Mobile 
07:31 - 10:59 The biggest missed opportunity of 2020
10:59 - 17:32 Tik Tok
17:32 - 20:00 Brand Activism 
20:00 - 25:01 hours and gone forever
25:01 - 30:13 Are Esports the future?
30:13 - 36:02 Facebook for Business
36:02 - 39:56 Is Tik Tok worth the time
39:56 - 42:00 Linkedin Stories
42:00 - 48:57 Listening and starting your podcast
48:57 - 53:11 Marketing Automation
53:11 - 55:29 The growing importance of video
55:29 - 57:03 Things to start doing today!
57:03 - 58:36 Upcoming events! Peppershock.com/events
58:36 - 59:34 Join https://themarketingexpedition.com/ today!

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#SEO #Peppershock

New Marketing Trends For The New Year | Marketing Expedition Podcast

Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line.

Find and subscribe to the Marketing Expedition Podcast on your preferred platform below!

Marketing Expedition Podcast

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