National Geographic Traveler Editor Keith Bellows, NG journalist Annie Fitzsimmons and travel marketing expert Ian Macfarlane discuss the vision and drive that cities need to retain their cultures and identities, to become the "must-go-to" destinations for discerning travellers of all kinds. They are joined by Emmanuelle Legault, Vice President of Marketing for Tourism Montreal.

'All the world's destinations are battling each other for customers. This is particularly true of cities - many of which will become more powerful attractions than their countries. With all the noise, how can a city break through to draw more tourists?'

NatGeo 'Century Of The City' @ WTM London 2013: How and Why Cities Drive Tourism Success

A short vocal piece of traditional song by Lappish 'Yoiker' Wimme Saari from the north of finland (Lapland). This song wasrelated to the Reindeer and all Yoiker songs are to animals or nature. Recorded at the Huvila Festival Tent in Helsinki as part of the Helsinki Festival on 21/08/2014.

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