Curious how younger consumers perceive print?  In this episode, Dave explores new surprising research about Generation Z and Millennials.  

Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print.  It may surprise you.

If capturing the attention of younger consumers is important to you, don’t miss this important episode!

How Print Uniquely Engages Younger Consumers

We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies!

Every month or so, we gather this private group in a “Mastermind” to discuss industry trends and new, creative ways to drive leads and grow sales.

This month’s meeting was no different. From how to create shoulder season leads with an innovative mailer and registration sticker, to how to understand the impact direct mail can have on the consumer’s preference for your brand, the session was action-packed and informative for all attendees.

How to Create “Shoulder Season” Leads With This Unique Mailer & Registration Sticker

This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales.  Listen in as he describes the day-to-day application of this new process, and how it drove 112% revenue growth and 33% more clients for MindFire, despite a pandemic economy.

RESOURCES MENTIONED IN THE EPISODE

:: Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: http://bit.ly/DaveRosendahl

:: View this episode's blog post (including the "shanty"):
https://mindfireinc.com/pcc-florida-the-year-of-optichannel/

Postal Customer Council Florida: The Year of OptiChannel

In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies.

Listen to this informative interview as we probe Mary Ann’s views on:
The unusual trends she’s noticed in the print market over the last few months
Creative direct mail examples. Why some commercial printers are growing, and what they’re doing differently

RESOURCES MENTIONED IN THE EPISODE
:: Join the Texting Community:
Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
:: View this episode's blog post 
https://mindfireinc.com/interview-with-mary-ann-geers-senior-vice-president-of-corporate-strategy-at-gpa/

How Innovative Print Use Cases Are Driving Recovery & Growth for Printers, In-Plants, & Agencies

Pixels and Ink Series: About Facebook Content

Welcome to the second episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.

In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works.

How does Facebook determine what it shows? Listen and learn!


RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl

View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/

Facebook Releases Report On Most-Viewed Content - Part Two

Pixels and Ink Series: About Facebook Content
Welcome to the third 
episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order.
In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works.
How does Facebook determine what it shows? Listen and learn!

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl

View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/

How The Facebook Algorithm Works - Part Three

Hey OptiChannel Community! 

Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business process is the Marketing and Sales that leads to production.  Adding OptiChannel services to your offering requires a different perspective on the process, who sells it, and compensation. 

Learn along with Kevin Thomas of Firespring from industry experts, including Andrew Ettinger of The Best Postcards, Shanna Vollmer of Pixa Creative, and Ben Shenk from Summit Direct Mail.  They have all been there and done that and are willing to share!  So watch, listen and learn how Selling OptiChannel can transform your business.

RESOURCES MENTIONED IN THE EPISODE
Join the Texting Community:

Text Dave at: 1 (949) 506-5835

Or click this link: bit.ly/DaveRosendahl

View the blog: https://mindfireinc.com/how-to-market-sell-build-profitable-optichannel-campaigns/

How to Market & Sell OptiChannel Campaigns - Session 2

In this episode, hear WhatTheyThink's Eric Vessels as he speaks with Andrew Ettinger of The Best Postcards. As one of the fastest-growing print companies in the US, learn about the sales process Andrew and his team use, as well as Andrew's personal "origin story," going from an $800,000 per year salary to losing everything before landing on his feet as CEO of The Best Postcards.

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/what-they-think-thought-leadership/

Riches to Rags to Riches: A Printer's Story

Hosted by Tim Rounds, Director of National Accounts at Konica Minolta Business Solutions US – join us to learn how to Generate More Leads & Revenue For Your Print Business through an OptiChannel Marketing strategy for Print Service Providers.

You will also hear as David Rosendahl, President and Co-Founder of MindFire, Inc. explains why having an OptiChannel marketing strategy is important and demonstrate how to create an engaging process that reaches your target audience, so you don’t have to.

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/generate-more-leads-revenue-for-your-print-business-through-an-optichannel-marketing-strategy-for-print-service-providers/

Generate More Leads & Revenue For Your Print Business Through an OptiChannel Marketing Strategy

Join Andrew Ettinger, Louis Hobaica, Tom Casey, and Josh Kelly as they talk about their process of getting mailers ready for the season, and why they are important, Marketing is key to consistent business and growth...

RESOURCES MENTIONED IN THE EPISODE

Join the Texting Community:

Text Dave at: 1 (949) 506-5835
Or click this link: bit.ly/DaveRosendahl
View the blog: https://mindfireinc.com/why-you-need-to-reach-out-to-your-customers/

Direct Mail For Contractors: How To Create Sales During “Pre-Season”

This is where we bring you the best tips, tactics, and strategies for using OptiChannel marketing & sales to grow your own business and boost leads and sales for your Customers too.  From the top sales & marketing minds across agencies, print services providers, and enterprise marketers, you’ll hear what’s working -- and not working --  so you can be on the cutting edge without having to empty your wallet in the process.

Postal Customer Council Florida: The Year of OptiChannel

Pixels & Ink: The Podcast for Printers & Agencies!

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