Today we're gonna chat about why you should not be buying leads. The natural progression. When someone needs something at the time of need, they, the large, vast majority of people go straight to Google and type in the search box whatever they need. If it's red shoes, if it's a plumber, if it's a new vacation spot that they want to go to this summer, they go to Google and they type in whatever they need. And then they look at the choices that Google presents them with. This is just the natural flow of how people search for things right now. And yes, there are Bing and Yahoo and some other search engines, but the large majority of people go to Google. Now, when you set up a search ad campaign, you are putting text or banners out on the web for anyone or anything to click.

So by putting that up, you're actually putting a target up, first off, for bots to click on when they're scouring the web to collect information. And guess what happens when that bot actually clicks on your ad? It charges you money and sometimes it charges you 20, 30, 40, 50, sometimes even up to $99, which is up in the northern area of the country when someone's looking for a plumber.

Now you only want people clicking or finding you if they actually need your service. So giving money away to Google for automated software clicks is not going to grow your business. In fact, it's not even gonna get the phone to ring, there's no form fills that are gonna happen, it's literally going to be paying for a click that doesn't mean anything.

So first off, search ads are. Going to be very expensive. But if they're not handled properly, they can absolutely be a money pit with no leads to show for it. The other thing about search ads is if you don't know how to set them up correctly, when you're setting up a broad match search term, or setting up a keyword in there, it could be broad match where Google literally will rearrange the keywords in order. And it will also associate each word with any word that's related. So for example, if you put plumbing company, in there as a broad match search term, you may actually show up for furnace repair or furnace company or fur, or fix my furnace. Now why Google makes the association like that we have no idea. It's because it's broad. It's like, "Hey, Google, show me for any variation that could ever possibly be associated with these words in any order, at any time." So if you have broad match keywords, you're going to be paying for certain clicks that probably is not going to result in a sale.

We actually had somebody that paid for 22 clicks for, as I said, furnace fix. And they're a plumber. So you wanna make sure when you're doing the search ads to make it effective or to at least dial in the conversions properly, you wanna make sure that you have a phrase match or exact match. Now, yes, that's going to limit the amount of clicks that you get and impressions that you get, but it's also going to be honed in very tightly on the market that you are trying to service. Now, the best form of advertising right now on Google, if you are going to do advertising is local search ads or local service ads. The LSA section at the top, Google guaranteed a lot of people know it by many different names for that section, but you pay per lead.

Which is a very, very good exchange. You pay $50, $60, $30 depending on the area you're in, and you actually get a qualified guaranteed lead from Google of someone that needs plumbing service, and that's what they guarantee to you. So it's a very good exchange for your money. That is the only section that we would recommend. Especially if you are just starting out or have no idea how to run ads. The absolute best bang for your buck is going to be organic search results ranking for tons of keywords relevant to plumbing and making sure you show up at the top of Google for someone at the exact time they need your service.

Why You Should Not Buy Leads

So let's chat today about content on your website. There's a lot of different ideas about content for your website. Some people say content is king adding content to the blog. Yes, it's good information. Yes, it allows you to become the authority and to project your knowledge on your target audience and, and people that are browsing on your website. But what effect does that have on your SEO? Now if you don't know about Seo or how to do Seo and, and you just, you're the business owner and you're just hiring somebody to blog on your site or add content. What happens is you, you end up building out the site, making the site bigger, right? So step number one or effect number one would be that the site is becoming larger and Google likes that Google likes large websites because they are a better resource for its user and probably has what the person is looking for when they perform a search in Google. Now, the flip side of, of that is creating that content around a certain topic that you might already have a page for. What ends up happening in Google's index is those two, the page and the blog post actually end up competing with each other and cannibalizing the rankings. So let's say you have a page on drain cleaning and then you write a blog post about how important drain cleaning is during the winter season to keep your pipes from freezing or something of that nature. Well, the drain cleaning page then actually ends up ranking lower because of the drain cleaning blog post that was related to drain cleaning. So now Google has these two posts on your website or two pages slash post and is confused on which one you're trying to rank for drain cleaning.

Now, don't get me wrong with this. The blog post will rank for more keywords. So if you winterize your pipes to prevent them from freezing, if you write a blog post like that, it's very informative. Teaches people how to winterize their pipes. But when people are in need of plumbing service, they don't typically need to know how to win around their pipes. They need to know if you're open and they need to know if you do plumbing. Typically they have water flying everywhere. Maybe the kitchen faucet fell off and water just spraying in the air and they don't know how to cut off the main water line, it's an emergency immediate need. So these blog posts about how to winterize your pipes, how to do it yourself. I mean, which is preventing them from hiring you anyway. If you teach you how to teach them how to do it yourself, then you lose out on that business because you're teaching them how to DIY. So the blog post and the page, if they're created and they're very closely related are actually going to compete with each other. Now, like I said, the content on the site, adding blog post, adding pages, adding videos embedded. all that is going to rank your site for more keywords, but you could be ranked for 10,000 keywords with 500 blog posts on your site and still not be getting business. You can be putting informative research related topics like how to prevent your pipes from freezing, but those people aren't necessarily going to be a customer.

You can get more business ranking for plumbers city state on your website with a 15 page website or a 20 page website listing all your services of hot water heater repair, sump, pump, sewer repair, hydro jetting, drain, cleaning and all nice, neat and organized for Google to crawl index and file away in its filing cabinets. When the person gets to the site, they have a really good experience. So you want to focus on ranking for what the terms that people are going to type in when they go to Google. And then you want to focus on how the site looks and how it talks to them when they get there. And that's the kind of content that you should be focusing on with your efforts, not creating 100 different blog posts on teaching people to actually do it themselves versus hiring you.

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Beginners Guide To Facebook Lead Generation For Plumbers

Plumber Marketing Firm is a plumber SEO & marketing company that only works with master plumbers to generate more plumbing jobs. Create a predictable work flow with our SEO plans. SEO is easy if you understand Google's algorithms just like understanding how to fix a leaky faucet. You're the expert with plumbing let us be the expert with your online marketing to generate more plumbing jobs. Learn more at https://www.plumbermarketingfirm.com/

Plumber SEO

Plumber Marketing Firm is a plumber SEO & marketing company that only works with master plumbers to generate more plumbing jobs. Create a predictable work flow with our SEO plans. https://www.plumbermarketingfirm.com

Plumber Marketing Firm

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