What, if anything, can SEO learn from PPC?

In this episode, Amanda shares three things that SEO can learn from PPC including:

1. Generate content ideas
2. A/B testing
3. Create personas from PPC data

The InSearch SEO Podcast 

3 things that SEO can learn from PPC - with Amanda White

In this episode, we interview our first guest on the show, Andrew Optimisey, and get his take on what small brands can do to compete on the SERP:

• What role does a unique selling proposition/point play when competing with a multinational brand?
• How can you keep up with the link building of big brands?
• Where does technical SEO fit into brand competition on the SERP?

In Search SEO 11: How You Can Compete with Big Brands on the SERP!

Similarweb's In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.

Join us as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders! 

Similarweb is an all-in-one SEO and digital intelligence platform that helps you optimzie your Marketing strategy with unparalleled data insights.

3 things that SEO can learn from PPC - with Amanda White

The In Search SEO Podcast

Related tracks