School of Podcasting

In this episode we discuss when its appropriate to change your format, and Dave gets some unexpected visitors.

400 Episodes - Changing Your Format

Today on episode 406 we get a great because of my podcast story, we debunk the “8 week myth” in iTunes (thanks to Rob Walch from Libsyn.com), we hear about a new WordPress feature that might be good for podcasters, we hear how podcasting boosts SEO, and boosts leads. Full show notes at www.schoolofpodcasting.com/406

SEO Benefits of Podcasting

Today we look at the topic of podfading. We are going to examine what it is, what are the top causes, and how to avoid – and ask if you should? We get help from Jim Collison, Ryan Parker, and Rev. Kenn Blanchard.

If you’d like to avoid the headaches of podcasting, joing the School of Podcasting. Quit doing Google searches that result in bad advice from outdated websites, avoid the headaches, and avoid paying too much for podcast equipment and advice today. JOIN TODAY

Podfading - What Is it? What Causes It? How To Avoid It?

Today we hear how businesses are using podcasting to boost their reach. Full notes at www.schoolofpodcasting.com/408 subscribe to the podcast in www.schoolofpodcasting.com/itunes

Business Podcasting Success Stories with Job Buscall

Full show notes at http://www.schoolofpodcasting.com/409

Polishing Your Content - The Joy of Podcast Editing

Full notes at www.schoolofpodcasting.com/410

Is Soundcloud A Legitimate Option for Podcasting

Are you dreading your podcast? Are you not happy with the results you're getting. Today we ask some questions to help you get your ducks in a row. We help you see if the goals for your podcast are aligned with the content that you readers want to hear. We also look to see if the goal of your podcast is in alignment with your life. This is episode 411 and I deeply apprecaite you taking the time to listen. I would love to hear from you. You can reach me at www.schoolofpodcasting.com/contact

Cedric the Entertainer Launches a Podcast "Whole Damn World"

Cedric the entertainer has launched his own podcast to talk about "this crazy world." He is a farily well known name (he's appeared in movies, does stand up, and recently hosted "Who wants to be a millionaire.").

Updates On Last Week's Show About Podcast Media Hosting (4:00)

I email soundcloud.com as I could no longer find the direct link to the mp3 file to put on my website. Their response was dig it out of the RSS feed and sent me a link to my RSS feed, and a screenshot of where the file was. This is not convenient, and furthers my thoughts that this is just not ready for prime time. They have been in beta for THREE YEARS. Also I said that a media host should NOT mess with my file. What I upload is what I want to download. If a visitor uses the download link they get your file (great). However, the file that is included in the RSS feed has it's name changed to a rather lengthy name. I was testing this on my Jillian Michaels Fan cast and the original file was titled, "jmp43_052914.mp3 "  and the file available for download is "152162769-podcastcoach-podcast-review-show-ask-the.mp3" which to me is messing with my brand. Mike Phillips of Computer2know.com let me know that if you Google the address to podbean it comes up as a virtual office. Lawyers often will use these to look more official than they might be at the time. I'm not saying that this is what podbean.com is doing, but I do find it odd. If you missed it, you can check out last week's episode.

How Do I Update My Wordpress Theme? [7:08]

Justin from braverbytheday.com is using Opimizepress and is thinking of leaving this file and wants to know how to move to a new theme. In some cases you can simply switch themes in the wordpress dashboard. A wordpress theme is like, "Clothes" for your website. The content is the same, but the look is different. One way to test things before publishing them is to use software like WPSimulator (affiliate link) that allows you to run Wordpress on your PC computer. Once you get it finished, you can upload it to the web. Another (cheaper) alternative is to buy a domain name, and create what others call a "Staging" site. Then once it's done here, you simply move it to the "real" site. In some cases you web host will allow you to have more than one domain under the same account.

Live Training Classes - Podcast Equipment and Podcast Reviews[11:25]

The next live class in the "how to podcast" line is How to choose the right podcast equipment. It is going to be Saturday June 7th at Noon EST (if you can't make that time you can get the recording). For more information go to www.howtopodcast.com Erik K Johnson and I do a Podcast Review Show, and we are looking to stockpile a bunch of reviews so we are offering 50% off with the coupon sop50 when you go to www.podcastreviewshow.com/reviewme

Backblaze Saved My Podcast[14:26]

logo-backblaze-bigAs a computer instructor I know how to manage the files. I'm here to tell you I had a folder just disappear. It was weird. I didn't accidnetally drag it into another folder. I didn't accidentally delete it (it was not in the trash can). Luckily I use backblaze.com and I was able to go get all the files (transition music, artwork) for my podcast and restore the files. It was very weird, but by far the best $5 a month I will ever spend. I know Scott Johnson of computertutorflorida.com (a future guest) uses MyPCBackup

Connect with Other Podcasters

UK Podcasters August 6th

Saturday, August 16, 2014 from 9:00 AM to 11:00 PM (BST)

Birmingham, United Kingdom Tickets are £12.00
Podcast Movement

August 16-17 in Dallas Texas (I'll be speaking at this one). Tickets: $129
Is Your Podcast Out of Alignment? [19:04]

Why Do You Want to Get Into Podcasting? To Reach a Global Audience To promote your product or service To Network with like minded people To be seen as an expert To Educate To Inspire To Entertain To make money What Do You Want To Talk about? This should be something you want to talk about all the time, you think about all the time. Who Do you want to listen? The more detailed a picture you have, the better your content will. What do I hear about the why? People were missing something, I wanted to add to the conversation I had a background in radio. –This is why you are capable, but not why you should start. This is why if you start, you’ll be slightly ahead of the game. A person has experience as a public speaker. They decide to “nice down” and do a podcast an interview small business owners. They want companies that are between 1 and 20 employees, and do less than 1 million a year. They want to hear about the trials that the small business person went through to build their business. They might even focus on business local to their area. What does your content do for your audience? How does it make them feel? What do you want people to do with your content? What does your content do for your audience? Do You Have the Time to Do it RIGHT? Plan on spending four minutes for every minute of podcast. That’s to create the show. How much time is left in your life to promote the show you just created? Does this mean you don't podcast? NO! It means you make shorter episodes (or publish less frequently). What – Your topic, your passion, Who – Your audience. What do they want to hear? What do you want them to DO with your content? Why – Position the topics that your audience wants to hear so that they are aligned with your goals. How – Does the format (interviews?), length, and publishing schedule align with your life and goals for the podcast.

Is your Podcast In Alignment?

I would love to hear your thoughts on the matter? If not, what needs tweaked? Let me know here

Join the School of Podcasting
http://schoolofpodcasting.com/become-a-member/

How To Tell If Your Podcast Is On Target

Today we talk with Christopher Brian Jones of trek.fm about what its like to run a podcast network. We learn about some of the struggles he has had along the way, how he builds a relationship with the hosts on the network, abd creates a shared vision and brand. You will be amazed at how focused some of his shows are. If you are a fan of Star Trek, you definitely want to check out www.trek.fm or if you are an iTunes user check out http://www.itunes.com/trek.fm. Want to comment on the show? Call in your comments at 888-563-3228. For more go to www.schoolofpodcasting.com/412

Join Now

Behind the Scenes of the Trek.FM

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Content, Charisma & Connection

Today we have some great news tips, and an interview about keeping your brand in front of customers using podcasts.

Keeping Your Brand In Front of Your Future Customers

This podcast is the sharing of my opinion as well as what has shaped that opinion. I would love your feedback you can use my contact page, or call in your comments at 888-563-3228

 

If you're looking to start a podcast, join fear free (as we offer a 30 day money back guarantee), and mix together your podcast recipe today. JOIN TODAY

 

When you start a podcast, there are a couple of things that will dictate how it sounds, looks, and what topics are covered.

Breaking the "Rules of Podcasting
In the past I've given tips on how you should get to the point when starting your podcast, and try to avoid too much unrelated chit - chat. For me the best recipe of podasting is:

1. Provide content that moves your audience by making them laugh, cry, think, groan, educate, or entertains them.
2. Use personal stories to help explain the topic at hand.

Example:

I learned about audio running the sound system when I was 13 at my church. You would learn that I grew up in a church and I've been around audio for many years. That is a relevant personal story. The story that my sister stubbed her toe is not.

Email From Tina Smith
I received an email from Tina from the Savvy Home School Moms Podcast

Question for ya....Have you ever listened to this show? www.manicmommies.com

They are HUGE. No seriously, HUGE. Two moms host a weekly show about the craziness of being a working mom...been publishing episodes since the youngest was newly born....I believe she's 8 or 9 now?
 
They do a retreat every year called "The Escape" and hundreds of women converge on a hotel somewhere in the country (it changes annually) to relax and get away from their hectic, "Manic" lives as mommies. Chevrolet sponsors this for them every year, and sponsors their show regularly as well! They've also had Sleep Number as a sponsor. I'm sure they've had many other sponsors over the years. I've only been listening the past 3 years or so. 
 
They are actually the show that spurred me to start our own show, because it's so casual and made me feel like podcasting seemed very doable. And almost every show is JUST chitchat. They don't even always plan things, as far as I can tell from some of their jabs at themselves. I suspect there is SOME prep, notes taken on topics they want to cover....but in general, it sounds pretty off the cuff.
 
But they are funny, and they always have stories to tell and their audience ADORES them, judging by all the voicemail they regularly play on the show. 
 
I totally love what you teach and have learned SO MUCH from you, and will continue to be a huge fan....just wanted to share a show that really breaks many of the rules you and your guests set out for a good show format. :)  Just proof that there are always exceptions to every rule!
 
I was just listening to them, and then to your show where you were talking about how someone's show was talking about the weather, and how chitchat like that is not a good idea... and was thinking about how we repeatedly get listeners writing in and telling us how their favorite part of our show is the beginning chitchat...how they feel like they are sitting having coffee with friends. They tell us it's like taking a peek into our lives, and they like that. I imagine some like to commiserate with similar ups and downs, and other find it interesting to peek at a life unfamiliar to them.
 
I suppose it really depends on how it's presented. I find the Manic Mommies show really interesting and amusing...even though I'm not a work-out-of-the-home-mom, and don't send my kids to public school and we don't do any sports (those 3 things are the main content of the Manic Mommies' show)...I always look forward to listening to their show, and I know many people say the same thing about our show.  But if it were presented in a boring way, I can totally see that not working. But shared by people that have a chemistry and share things in a fun way, it can actually work. And work well!
 
Liked Minded People
I am not manic, or a mom. Consequently, this podcast didn't do a whole lot for. I am excited to hear that Chevy is sponsoring podcasts (so obviously they are doing something right). In the bots of the podcast I listened to the Mommies talked about Sunburn children, baseball playoffs, and more. They talk about trying to juggle working, family, relationships. Can any women identify? When their audience hears their podcast, they soon realize, "I'm not the only person who feels this way." They can identify with these people. Since they deliver stories in really interesting and amusing ways, this is the same ingredients but a different recipe.

Question One: Who Is Listening?
As the manic mommies podcast is gear (primarily) toward women, the communicate in a way what I call their "natural tongue." From a male standpoint (and pahleese I'm doing generalizations here) that means LOTS of details. It connects with their audience, and makes them feel at ease. I once traveled outside the US. I loved the places I traveled, but there was a sense of "Ahhhhhh" when I touched down in the USA. I was home. I was comfortable. I'm assuming Mommies may have this feeling when they listen to this podcast.

Podcasting is Not One Size Fits All
Tina is correct, this podcast does sound different than the podcast I talk about. It should. I'm not their target audience.

What is My Beef With Chit Chat?
Here is what I'm basing my belief on:

1. We are all busy.
2. Radio is awful primarily due to the MAMMOTH amounts of commercials (38% here in Cleveland).
3. Other Experts Say they are not about talking about yourself, and wasting time with chit chat.

a) Epic Content Marketing - Joe Pulizzi - "Your audience doesn't care about you."
b) Everyone Communicates, Few Connect: What the Most Effective People Do Differently - By John Maxwell "Get to the point".
c) Chris Brogan (create of Podcamps) "What doesn’t work well is when people misunderstand the tools and aren’t really producing something; instead they are just having a chit-chat. There are a lot of people who think pressing record is the same as creating content. I always tell people just press record and get started, but somewhere along the way you’ve got to try and up your game, and make something worthwhile. (source)
d) Platform: Get Noticed in a Noisy World - "The point is it's not about you. It's about your audience, what would THEY find compelling." Michael Hyatt.
3) Pete Peaves - Podcaster's Roundtable - The #1 overwhelming  pet peave was not getting to the point. (see video)

So to calrify, my beef is not with "chit chat" it's with unrelated chit chat. I once listened through a 17 minute monologue about how the host hated the musician Bob Seger before they ever got to the actual topic.

Talking About Yourself IS working for some people
There is a popular podcast consultant who recently admitted they had not done their usual show prep. They had very legitimate reasons, and in my opinion should've skipped two episodes that were (in my opinion) 100% all about the host (I found very little take away). I really like this host as a person (super nice person), their show was not meeting my expectation of delivering content about podcasting.  This week they stated they were returning  to their typical 60 minute show which included:

A "short" 13:24 monologue about their life

A short 11:27 comment not related to their topic.

That means their show is 24 minutes of "off topic" content or 40% (meaning 60% he was on topic). This technically is worse than the 38% here on Cleveland radio during "drive time" in the evening.

This person's business makes a six figures. How does they promote his business? Podcasting. According to the host, he apparently has an audience who is interested in hearing his personal life details.

And you know what? That's OK. Its HIS SHOW.Platform

Different Strokes for Different Folks
I play the guitar. B.B. King can put a ton of soul into one note. Yngwie Malmsteen plays so fast your ears can't keep up.

Yet, its the same guitar.

You may talk and talk, and talk, and talk, about your personal life.

I choose to refrain.

Yet its the same mp3 format.

What you provide to your audience is based on your unique characteristics that make you - YOU. Based on the unique characteristics of your AUDIENCE, you may be surprised what they want to hear/see.

 The Key Ingredients of a Podcast
 In the book Platform by Michael Hyatt he talks about making "Wow" content. For me, I recognize "WOW" content when I don't want to turn off the podcast and come in the house. I choose to sit in the car and listen until the end of the story. He says this in the book

"It Exceeds the audience's expectations

It touches the heart on a deep level

It captures your attention to where you tune everything out (I'm paraphrasing on this one).

The information HAS to be shared. You can't contain it. "

How you package that material will be based on your experience, personality, and insights. If you're having success, my guess will be you have elements of these and you're probably delivering it in an entertaining fashion.

I Prefer Not To Stiff Arm My Audience
stiffarmWhen I go to Wal-Mart, the door greeter doesn't say "Welcome to Wal-Mart" and then stop me from entering.

They let me on in. They don't give me a bunch of information I'm not interested in.

I know what I need, and that's why I'm at Wal-Mart.

Please let me get to what I need.

 "It's All About Me????"
If you're new to the show, Dave was attempting to be entertaining this morning. He neither thinks he is a myth or a legend. He typically gets right to the point. Today he did this to prove a point. If this was your first show, please come back next week.

Your Podcast: Same Ingredients

For full show notes go to http://www.schoolofpodcasting.com/416

Start Podcasting

Are You Breaking the Podcast Rules? - Cliff Ravenscraft Interview

For full show notes go to http://www.schoolofppodcasting.com/417

Picking Your Podcast Topic - Age Limits in Podcasting?

Today we have a great because of my podcast story, we talk about how long it takes to build an audience, and we talk with Nick Loper after podcasting for a year. 

Bring Your Passion and Patience - Nick Loper's One Year of Podcasting

Some Podcasting Basics Are Worth Repeating

In today's episode we talk about how I often revisit some concepts about podcasting. Today I get an email from a listener that points out that I repeat myself over and over. Looking back, I see his point, but I also know that new podcasters make the same mistakes over and over and over (hence causing me to repeat myself). Here are some basic podcasting truths that will never go out of style:

1. Build your website using a Web hosting company (use the coupon podcastcoach at Host Gator to save).

2. Put your media on a media host like Libsyn.com or Blubrry.com (use the coupon sopfree to get a free month at both places).

3. Have a great looking album artwork.

4. Don't use another platform (blog Talk Radio, Tumblr, etc) as your "main" website

5. There is a huge difference between a $8 microphone and a $99 microphone. There is NOT a huge difference between a $99 microphone and a $300 microphone (in my opinion).

6. When in doubt ask your audience.

7. Don't get into podcasting to make some quick cash

8. When you connect with your audience, they will download your back catalog.

9. Podcasting takes time. A 15 minute audio podcast takes about an hour from start to finish to create (roughly speaking).

10. Some times you get what you pay for when the prices is free.

Because of My Podcast - I Exchanged e-Mails With Jay Mohr [2:00]

Brainstorm from the Cannabis Community Project explained how he got free tickets from Jay Mohr by just reaching out to the comedian/movie actors/radio host and to his surprise he got a direct response from Jay himself. Now he can truthfully say that Jay Mohr has been involved with his podcast. 

Does Dave Repeat Himself Too Much? [6:15]

In response to the listener who emailed and said I repeat myself too much, thank you so much for the feedback. I will try not to do that in the future. There are some topics I will repeat (see the list above for a short list) but I will try to not stretch 15 minute topics into 45 minutes. I was unaware of this. I would love any additional constructive feedback in the comments (below) or just send them directly to me.

What I've done in the past and will continue doing in the future is I find other people to share their experience that reinforces the opinions and facts that I shares on each episode.

I Have An Idea - The Next Step of Podcasting [13:50]

I had a caller on the Ask the Podcast Coach show who was very excited about starting a podcast (we've all been there) but couldn't really say WHAT his podcast was going to be about. Many of us have been in Michael's shoes and we focus on the tools of podcasting. We ask about microphones, and wordpress themes. We ask about promotional tools like twitter and facebook. The problem is we don't have a podcast yet. We have nothing to record. We have nothing to upload .Podcasting starts with content. So if you are in this boat ( I want to podcast, but I'm not sure about what). I would recommend listening to the episode where I talk about getting your podcast in sync with your goals, and then write down 10 topics for 10 episodes. This will help you identify if you are really ready to start a podcast.

Don't get distracted by the tools. The tools you will use to distribute your content. They are worthless without the content. Make the content first, then start working toward how to distribute the podcast. Don't look at distribution, and then figure out what you're going to create.

Podcast Rewind [21:10]

I appeared on the Timelines of Success Podcast with Bill Conrad.

Podcasters Roundtable - Best Practices

 

Why You Don't Use Your Web Host as a Media Host [30:00]

The SDR ShowI have been saying how its a bad idea to use your web host (a website that provides a service to build a WEBSITE on) as a MEDIA HOST (a service designed to deliver and track the delivery of audio or video). I was contacted by Ralph Sutton of The SDR Show (Sex, Drugs, & Rock and Roll) because Ralph was using Dreamhost as his website host, and as his media host. H e even asked them if it was ok, and they said "Sure." One month later and his dreamhost had turned into a nightmare. He was getting thousands of downloads per episode and his server was taking a beating. Consequently, his host wanted him to upgrade. The upgrade would be $150 a month to be on a private server because he was getting too much traffic.

Luckily, Ralph contacted myself and a representative from Libsyn and we switched his media to a media server and now instead of spending $150 a month, Ralph is spending $20. Had this continued, there is a good chance his website company would shut him down. At that point you've developed a nice audience only to have your reputation tarnished by trying to save a few bucks.

Ralph Did The Work of Podcast Promotion

Ralph didn't look for the giant switch that would turn on one thousand listeners. He flipped those switches that turned on one new listener one thousand times. He crafted an email message and then customized it and sent it to everyone he knew on facebook. He then asked his friends who work in the rock industry if they would tell their audience about the show.

Stating the Obvious: Ralph has a radio background and a syndicated show across the US. he also has access to guests who are/were famous. This helps, but none the less these people would now have known if Ralph had not told them about his podcast. He did it in a personal way, and utilized the  relationship he had built up over years of being in radio.

Ralph had some stickers printed up and went to places where his target audience hangs out and passed out stickers. He went to where his audience was, made some contacts, and told them about his podcast. He use fiverr.com to have someone paint his logo on her back. He used this image to announce t-shirts.

Advice to Doing Podcast Interviews

Ralph does not write out questions, but topic he wants to know about. He wants to avoid the interview being an interrogation. He wants it to be a conversion. He plans how he will start the podcast, and from there he tries to have a conversation.

Be Ready For Traffic

Ralph switch to Libsyn.com for his media and his problems went away. (use the coupon sopfree to get a free month at Libsyn). He then hired Dave to move his feed from one website to another.

What Caused the Problem With the School of Podcasting Website Last Week

Just because you can add domain after domain after domain on your shared web host doesn't mean you should. It is OK to do this as long as you don't use up more than 25% of the server's resources. I had 18 add on domains, and I was taking up 87% of the server's resources and consequently, my media host emailed me that they were shutting me down, and before I could upgrade it was too late. Does this mean every podcaster should NOT use shared hosting? No. Shared hosting should be fine for 95% of the podcasting community. When you do see yourself getting close to exceeding your resources, don't wait to upgrade.

In the end, I took a huge hit for two days as my websites were down. What did I save? $50-ish

How Many Downloads Does it Take to Get Booted off Your Web Host

 Today we talk about identifying your perfect customer and then making a podcast for them . We also hear a story of courage from a young 14 year old boy. We get an update on the patent troll case, and a book review

Because of His Attitude [5:00]

Today I get feedback from a 14 year old Australian boy who had the courage to ask to speak at a Wordcamp. Sure enough he passed, and was able to speak in front of 500 people. His attitude, "What the heck, let's try and see." I think we all can learn from William and see that while we may not think we have the credentials, WE DO. For those above the age of 14, you have a bit more history under our belt.

Get Reviewed on the Podcast Review Show [9:43]

Recently we reviewed Dan Hansen's Coffee Couch (hear the review). Dan shares his thoughts on the experience. You can get the most affordable private coaching with two coaches for $99

Marketing Your Business With Your Podcast - Ben Kruger Interview [11:20]

Ben Kruger produces the Authority Engine podcast and is known as the "Podcast Marketing Guy" who took his passion for marketing and incorporated it into a podcast that helps people use podcasting to bring in new clients. He offers services for small business who just want to create content (and let Ben and his team do the rest)

Some topics we talk about are:

Does your show need to be daily?

How many downloads do you need to be successful?

The key is targeting your audience.

Find the top leaders in your niche and help them deliver the best content to their audience.

Don't do a giant commercial.

Start building your email list with tools like Aweber and Mailchimp

Book Recommendation :


Ray Edwards recommend a bunch of books on his last episode. I've heard about the Scorre conference and it turns out the man behind it has written a book about it (for those who can't afford the $1300 for the conference). I've only read the book's first two chapters and it's been highlighted so much it looks like a pee'd on the book. I'm using it to shape my presentation at Podcast Movement. 
I can see this being useful for people:

Doing presentations

Pastors

Podcasters

It really talks about how you should THINK before pressing record. 



Patent Troll Tries to back Off - Adan Carolla is Going in the for the Kill
Adam Carolla was being sued by a company who claims to own a patent on podcasting  (they are trolls, they blackmail people for money). They picked on the wrong dog, and this dog has a microphone and bit back. Well the troll is now saying "never mind" and has decided to drop the case and go after TV networks (more money). Adam is NOT dropping the case as most of us feel we can prove their patent is invalid and then they won't be able to sue ANYONE in the future. YOU GO ADAM! Full story

 

Mentioned in this Show
Foodcraftsmen.com

Podcast Movement. 

UK Podcasters

Smart Podcast Player

Join

Targeting Your Audience with Ben Krueger the Podcast Marketing Guy

Pat Flynn made 89,903.53 last month. This is down from the 89,000 he made in April. This doesn't happen by chance. Pat has always been a hard worker. If you haven't check out his book Let Go, then you should. You read how he did all the things you were supposed to do (go to college, work insane hours to get up the corporate ladder)  only to be let go. Pat had been studying for a certification and was using the web to store his notes. Later when he passed the exam he uncovered that his notes were very, VERY popular. So he took the notes and repackaged them as an ebook, and put it up for sale. He never considered himself an author, but why not. It made (and continues to make ) a LOT of cash. Along the way Pat shares the good the bad and the ugly of his journey. Today he shares some insights into what it takes to create content that truly resonates with your audience, and how he is taking podcast players to a new level with his Smart Podcast Player.

[powerpress]

Here are some key points from the interview

Pat spends HOURS writing a single blog post. When you read his posts at smartpassiveincome.com you will see the insane amounts of detail that he puts into his posts. The goal is always to inform his audience in an unbiased way. The goal is to help his audience make an informed decision. By not selling out to the top bidder, and only talking about products he has first hand knowledge of, Pat is not only a resource, but a trusted resource.

Pat knows when he is most productive (he's a night owl) and that's when he does his work. He has a dedicated office. He admits that its hard to separate work and family, but in the same way that a employee clocks out to go home Pat knows that when he leaves his office he has "clocked out" and it's time for his family. When I read the book Let Go you get to see bonus videos of Pat with his family. It's very cool, and his passion and love for his kids is beyond evident.

Pat learned that you need to let others who can do things better take over. He tried to turn his book into an audio book, but later hired someone to read it for him. It was a lot of money ($1400) but that money came back to him. Many people are envious of Pat's bank account. I envy the time and influence Pat has with his children.

Pat took his successful blog and grew his audience using a podcast. When Pat meets people at conferences, they all mention the podcast.

It took Pat a year and a half to build his audience

Smart Podcast Player

When Pat launched the Ask the Pat podcast ( a quick daily show where he answers one listener question) . He had a custom player created. You can find it at www.smartpodcastplayer.com or at www.askpat.com it has built in share buttons and if you have a large catalog (like a daily show will produce) it makes it easy to browse through the episodes and listen to the one you want.Smart Podcast Player

How Does it Work?

It doesn't matter what media host you use. You input the location of your RSS feed and it pulls the information from that and creates the payer. This way when you release a new episode it automatically is added to the player. If you use soundcoud as your media host (for the record I would only use soundcloud as a secondary host - see my thought on this) you can add additional tags which may help you be found, and help people discover your content.

When In Doubt Ask Your Audience

Pat rolled it out to a limited beta group knowing there would be growing pains. Pat knew there were features he would want to add, and by rolling it out to a select few, he had a built in focus group to help him identify and prioritize new features that will be added to the player. When it first rolled out there were limited choices to the colors you could use. Now you can use any color for your player.

Great Support

As expected there were a few bugs when it rolled out. I worked with his group and they were very responsive and a great group of guys. With my recent moving of my website to a new host, I have had other priorities and have not activated the player on the new host (not that it takes a lot to put it into place - you know podcast movement, etc,  first things first).

Flexible

The Smart Podcast Player allows you to put a full page of your podcasts in one spot ( see screenshot) or you can put a single episode on your site. It will be exciting to see what features are added in the future. Pat talked about wanting the player to prompt you to join a mailing list (or other call to action). He realizes that while you could throw in a bunch of features, its best to roll them out slowly and make sure you are adding features that are wanted.

Protecting Your Brand

Pat talks about he is asked on a daily basis to promote products. Many of these have huge payouts, but Pat knows that if he were to endorse a product that turned out to be awful, his trust would be ruined. He has the intelligence to know that the most valuable thing you have is the trust of your audience. He could have a list of hundreds of thousands of subscribers, but if they don't trust your content - it's worthless. If you're in it for the long haul, guard your audience and protect from the people who are looking to make a quick buck.

Find all things Pat at

www.smartpassiveincome.com

www.smartpodcastplayer.com

www.askpat.com

www.nichesiteduel.com


What Does it Take To Be Pat Flynn? -Smart Podcast Player

Check out full notes at www.schoolofpodcasting.com/pm14

Every Podcast Episode is an Opportunity

I have people who want to start podcasting and they have an idea of what to talk about, they have the money to buy equipment, but still they won't start podcasting. Today we talk about why, and what you can do to get over it.

Because of My Podcast I  Spoke in Front of 20,000 People [2:30]

Kenn Blanchard of the Black Man with a Gun podcast and the Motor Cycle Radio got to speak at an event in New York and got to share the stage with non other than DonaldKenn Blanchard and Donald Trumpt Trump. How cool is that? Check out Kenn's book, "Black Man with a Gun." We have spoken with Kenn before. He once helped a listener who was thinking of committing suicide.

He got to speak about the rights of people and have dinner with some millionaires. Shalom Baby!

You can find all of Kenn's podcasts at www.blanchardmediagroup.com 

Last 5 in 5 [4:50]

This was recorded on the floor of Podcast Movement with Jeremy and Taylor from Final Clock Out podcast. They show that there are more ways to make money besides the 9-5.

Taylor's

Chae Jarvis Audio Podcast

Bullet Proof Radio

Smart Passive Income 

London Real

Super Fast Business

Jeremy's

Ask Pat

Kick Ass Life

Achieve Your Goals

Podcast Answer Man 

Marketing Lifestyle

Tim Perris 

Podcast Rewind [11:45]

I appeared on The Podcast Report Talking Podcasting stats with Paul Colligan

Personal Branding show with Bernard Kelvin Clive (from Ghana )

Thanks to :

by Garrettent44614 from USA on August 28, 2014

So far I've listened to every episode in the last 4 weeks and I have to say that this podcast has it all, Audio
Quality, Content Quality, and Dave Jackson definitely brings the perfect personality to the table when it comes
to how the podcast is produced. Thanks a ton Dave, Keep up the good work!!!
Learn podcasting and have fun doing so!

by SteveW928 from Canada on August 23, 2014

Dave not only has the heart of a teacher, but he brings his great sense of humor in to keep it fun as well.
School of Podcasting is a one-of-a-kind educational experience where you'll not only learn great details about
podcasting and the industry, but you'll also learn about hosting, equipment, software, hardware gadgets, etc. as
Dave loves to try a bit of everything and give you his opinion on how well it really works. And, as mentioned
above, he's a hoot to listen to.

For the latest iTunes Reviews. By reviewing the show and rating it, you help us get more exposure.

WRITE A REVIEW

I learned of these reviews by using My Podcast reviews

The School of Podcasting Went over 1,000,000 Downloads This Month! [18:50]

Thanks to everyone who has listened over the year. I am humbled by this number.

http://youtu.be/4BUXd2y1wEc

You can still here my first episode.

Is Fear Stopping You From Starting Your Podcast?

The answer I'm hearing more and more is how people are trying to get over their "jitters" to start recording your podcast. When we launch a podcast we go into areas that we have never gone before, and that will make us nervous. It's normal. You're going to hate your voice. That's normal. I know that fear can really become a factor so here are some thought to help you face the fears of starting a podcast.

1. Its not live.

You can record it once, twice, three times before releasing it. Just because you record it doesn't mean you have to release it to the public.

2. Editing is your friend

If it's not perfect, you can edit out the part that need help. And you can always record it again.

3. Why Would people listen to me?

Remember you don't have to know everything, you just have to know more than your listener. Or if you don't know anything make it a journey podcast. I'm sure President Obama feels this way when he puts on his tie.

I have never felt I could sing. Mainly because my brother told me at an early age. It stung. I sing in most of the bands I play in, but its usually the really high stuff and I have to wear a size smaller underwear to hit the high notes. But I was shocked when my friend asked me to play and sing at his wedding. I did, and I got huge compliments. Everyone had heard me scream on stage, but they had never heard me sing. It turns out I'm not half bad.

4. What's the worst that could happen?

If it's really bad, you can always pull it off the Internet. Remember, when you first start there won't be much of an audience (so there isn't much to be embarrassed about ).

Try this: instead of convincing yourself to believe the worst about something you fear, try imagining the best. You might make someone's day. You might inspire to change their life for the better. You might inspire a future customer . 

When a podcast show fails, there are always lessons to be learned. Many very successful podcasters are on their second (third) show because the first one tanked.

Mentioned in this Show

Joe Hicks and the Above Average Show 

The Creative Penn Podcast

Canva Image Editor

The One Thing That's Stopping You From Podcasting

National Podcast Day September 30th
September 30th 2104 is National Podcast Day where we all put the spotlight on Podcast Movement and help turn more people on to listening to podcast, creating new podcasts, and general helping podcast awareness raise up a few notches.
Using the Roland R-05
John from http://www.letstalkmetaldetectingandtreasurehunting.com/ wants to know how I use this device? When I recorded at Podcast Movement. When I use the built in microphone I try to use my guests as sound shields (putting them between the mic and the sounds). I kept the microphone about chest level. I always listen so I can hear what is being recorded.
Promo For Podcast Review Show
Dave Jackson and Erik K Johnson will go over your show from top to bottom and use their 30 cobined years of creating content to help you spotlight what you are doing right, and help you tweak those things that need help. You can get reviewed by going to www.podcastreviewshow.com/reviewme
Podcasting Good To Great How to Grow your Audience through Collaboration [7:55]
To we focus on one thing: growing your audience. We have Jared Easley author of the book Podcasting Good To Great How to Grow your Audience through Collaboration. You might also recognize that name as we was one of the organizers of the HIGHLY SUCCESSFUL Podcast movement and also has a really good podcast called Starve the Doubts. Today we hear how Jared stared out by noticing others and seeing how they could help them (looking for nothing in return). He didn’t know what he was doing all the time, but that didn’t stop him. When he doubt, he could always find someone and ask some questions.

 
I first started listening to his podcast before Podcast Movement. I liked this show. I met Matt Lovell at the event, and he mentioned how he was going to be in Cleveland soon. I toll him to look me up. He did. We did and he sat in on a recording o the Ask the Podcast Coach show that I do live on Saturday Mornings. On the way to breakfast he told me a story of how he had reached out to a podcast host, and the host had called him on the phone. The podcaster? Jared Easley. Does this mean that you have to call all of your listeners to grow your audience? No. If you have the time, you could.
We talk about using teleconferencing to connect live with your audience (especially helpful if they are not up to speed on webinars). Jared mentioned FreeConferencing.com and Dave like uberconference.com.
Its not doing LARGE things that will grow your audience. In many cases its the little things you do that have the most impact. What if you impacted 5 people a week. What would that do over the span of a year? You could have 60 people who have true connection with you and enjoy telling people about your show. As the old commercial goes, “And they told two friends, and they told two friends..”
Matt’s Story – Permission To Chat? [31:00]
Matt Lovel had just found Jared’s podcast, he tweeted about it to his friends. He asked what their favorite episode of Starve the Doubts was. People came out of the woodwork with suggestions and one person was the host Jared Easley. Jared asked (via twitter) if they would like to move to the phone, and 2.5 hours later their phone call ended.
One of the cool things about podcasting is people who like your show are more than likely LIKE YOU. This means you will probably connect with people who listen to your show. In this instance Matt and Jared talked about life goals, etc and Matt explained how he was moving between jobs. Jared new someone who was looking for Matt’s skills. When I say you can have an impact on your listener’s lives, I don’t mean that you will find them work that pays them more and changes your quality of living, but we ca now say, “It could happen.”
Find Matt’s Podcast at www.mindingthegap.com
Start Your Podcast Today – Join the School of Podcasting
Join Now - Start a Podcast
Mentioned on this Episode
www.starvethedoubts.com
http://www.letstalkmetaldetectingandtreasurehunting.com/blog/
www.podcastmovement.com
www.schoolofpodcasting.com

Buy the Book

The Power of a Connection - Jared Easley

The School of Podcasting is where you can find everything you need to start a podcast. There are step by step tutorials, resources, live training, and more. Check it out at http://www.schoolofpodcasting.com