The goal of The Music Industry Incubator is to empower artists, ensuring they have a good understanding of; intellectual property and copyright, streams of income, stage performance, image and branding, festival participation and financial literacy and planning.

The Music Industry Incubator

A song about me and my guitar and the songs we write...

Me and my guitar

Me And My Guitar

I Will Love

Performed , Written , Mixed & Produced By SincerelyChico

Cover Art By Me as well

Tears in the rain [Prod.SincerelyChico]

The first of The Music Industry Incubator workshops kicked off on June 9 with Zimbabwean-born superstar producer Mr Kamera. In our chat, we covered a lot of topics that would be incredibly helpful to Zimbabwean musicians of all kinds. An edit of the conversation can be played and downloaded below. We also have detailed timestamped notes and resources that cover the issues we discussed that is available here https://www.musicindindustryincubator.com/blog/music-production-with-mr-kamera

Music Production With Mr Kamera

As part of The Music Industry Incubator Workshop series we had DJ Tamuka - one of Zimbabwe’s most accomplished and successful producers and composers come to speak to our artists on the intricacies of his process and how best to prepare a song. He then gave a live session on how he made one of Jay Prayzah’s biggest hits to date titled Dangerous 

Get more updates from our series: https://link.pointblack.africa/pb

DJ Tamuka On Production And Mixing - The Music Industry Incubator

As part of The Music Industry Incubator workshop series, we invited artist manager Jack Mashala (Mas Musiq) to fly in from South Africa to have a 1 on 1 conversation with Phil Chard on how best to build a brand, what managers should be aware of and what artists can do to work with their management to build a revenue-generating brand.

Jack Mashala On Artist Management And Brand Building

Rekord

RayDizz is one of Zimbabwe's leading DJs and performers who has graced the stages of The Ministry of Sound, Marquee Las Vegas, Big Brother Africa, Vic Falls Carnival, HIFA and opened up for some of Africa's biggest stars.

In this conversation he shares his advice on how young DJs can get started in the industry, build a brand, what equipment to use and where to legally source music.

4:45 How To prepare for a set

11:40 What are tone and pitch plays when DJ’ing

12:35 What equipment a new DJ needs

Controllers versus CDJs

16:18 Reinvesting in equipment and the need to budget 

21:20 The importance of management and booking agents

23:50 The viability of collaborations 

27:20 RayDizz advice for upcoming DJs

37:05 How to get on a show promoter’s radar

40:40 The importance of YouTube as a teaching and promotional tool

39:55 The use of Record Pools and other legal purchasing platforms

Performing as A DJ with RayDizz

Mutsai Musa has been running the creative incubator, Quiet Riot Media for 15 years. Quiet Riot Media has consulted for both international artists and large entertainment companies on intellectual property and copyright management, paying attention to protecting income streams and generating long-term revenue for creative projects. Recent clients include Apple Music Africa, Universal Music Publishing Group Africa, Sony Music Africa, Interscope Records (USA), Platoon Africa, LVRN Records (USA).

In our chat with Mutsai, we discussed the various ways Zimbabwean artists can earn revenue as artists and what they can do to increase their earning potential.

Summary of Earning Channels

1. Mechanical Royalties (Sales) 
2. Publishing Royalties
3. Merchandise
4. Live Show Income

Workshop Summary

4:35 How artists can be considered for Digital Service Provider Playlists

Playlisting is the new radio and is a key part of getting your music discovered

Your distributor plays a key part in getting playlisting

Use UGC social media content platforms to promote your work

Make sure your song is on radio

10:04 How to pitch yourself and your music 

Have an EPK and marketing plan ready before you release a song

That EPK should clearly state your DNA as an artist in 1 page

WHO you are. WHERE you are going. WHAT information and data about you is available.

13:25 How to pitch yourself to festivals 

14:11 The types of revenue available to artists

Maximise show revenue when it is available

Look into publishing as early as possible

23:11 How revenue is generated

26:06 The importance of working with others and building a team

“Working alone is not beneficial. Would you rather have 100% of $10 or 50% of $100”

Learn the fundamentals of the business

34:10 How to approach brand endorsements

To get a brand endorsement you have to add value to the brand in question

Brand endorsements are not a viable source of long-term revenue because brands are in business to sell products and not support artists

37:32 How to prepare your brand to become one that earns revenue

Make yourself and your music easy to find. (Search Engine Optimisation)

Website, Biography and press pics

Market and promote yourself

41:30 The questions you need to ask a potential partner before you work with them

Who have you worked with before?

What do you know about the following;

Distribution

Publishing

Sync Licensing

Marketing

Artist Management

43:40 How to prepare marketing and promotion budgets 

49:50 TikTok presents the biggest opportunity for artists

For reference here is the video from VOX that tracks the importance of TikTok

The Music Indusrtry Incubator

Streams of Income with Mutsai Musa

Carry On

Your Will

Melodic Psytrance for your ears and brain

It's All in your Head

Live From My Beat Podcast - JGDSIGNZ

"Aware"

Infected

Point Black is a Digital Agency and Label that makes dope art. This page hosts all our music, podcasts and interviews 

Performing as A DJ with RayDizz

Point Black Africa

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