Berlin-via-Belfast artist Cromby announces the launch of his new label Potency Records as a home for his rave and acid-infused productions made with the dancefloor in mind. Launching with ‘Potency 001’ on the 9th October, the EP follows on from releases on Feel My Bicep and Unknown to the Unknown.

The three-track EP opens with the highly sought after ‘Shake It’ which has been teased in sets over the last couple of months including his Streaming From Isolation Boiler Room where he went back-to-back with Sally C, United We Stream session and the brilliant high energy ZeeZout mix. ‘Try Acid’ and ‘Ahhhh’ continue to showcase Cromby’s signature sample love affair, bold basslines and ecstatic melodies.

Talking about Potency Cromby says, "I wanted to start the label as a creative outlet for my own explorations between the realms of house, techno and acid, combining old school rhythms with new school flavours. I’m excited to team up with an old friend and amazing illustrator Chris Martin to portray the label's art vision. Expect plenty of larger than life trippy record sleeves!"

Repping the Irish flag across continents, Cromby played his debut Stateside show earlier this year at Good Room New York and has become a Panorama Bar closing legend with several 10-hour+ stints. Other key dates include Robert Johnson, Wilderness Festival, AVA, fabric and Printworks.

CROMBY - POTENCY001

Potency is an electronic music label founded by the Irish producer and DJ, Chris McCormick, better known as Cromby, in 2020. Cromby has been an active member of the electronic music scene for over a decade, having worked as a promoter, DJ, and producer.  

The label's mission is to showcase high-quality dance music across various electronic genres, including house, techno and everything inbetween. Potency has become renowned for its eclectic and forward-thinking approach, with upcoming focus on featuring both established and emerging artists from around the world.

Potency

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