Caribbean Premiere League today launched their official Anthem: How We Play!, a dance song which will have T20 cricket fans jumping, Caribbean style.

How We Play!, produced by MRI, Precision Productions and Trinidad’s Marlon Chen, features two of the region's hottest artists‚ Kees Dieffenthaller (Trinidad & Tobago), more popularly known as Kes and Konshens (Jamaica), like you've never heard them before.  The innovative mix is sure to spawn a new genre Chen calls "Caribbean Dance"— a mix of Soca, Dancehall and Techno music. With How We Play!, Chen combines the best elements of each genre and the result will inevitably make you want to get up and dance. 

The lyrics on How we Play!, written by Kes, Konshens and Marlon Chen, expresses how the Caribbean people feel about their beloved sport.  Cricket fans will experience the energy and vibe of Caribbean cricket when Kes sings: “Get up and unite for your team, we’ll give the best we’ve got.  Hands up, right up and play hard.  We’ll take it to the top, it’s how we play”. 

And fans will feel the pulse and soul of what cricket means to West Indians when Konshens chants:  “Every ball, Every bat, Every bleach (bleachers), Every pad, Every bail, Every wicket, Every stump! Ah the heart and soul and passion ah the culture, Caribbean blood when people come out all nation for the team in ah unification; when the stadium ram bleacher to grand stand ah the meaning of beautification.”

The first ever Caribbean Premire League begins on Tuesday July 30 with 24 matches played across 6 Caribbean countries: Antigua & Barbuda, Barbados, Guyana, Jamaica, St. Lucia and Trinidad & Tobago.

CPL T20 Anthem "How We Play" - Kes and Konshens

Precision Productions, is a young in age but old in knowledge music production team based in San Fernando, Trinidad and Tobago, which has collectively amassed just about 20 years in studio time and work experience .
The company’s resume reads as a who’s who in the local, regional, and international musical arenas. From Grammy award winner, Chaka Khan, celebrated regional artists Machel Montano and Tessanne Chin, to R&B superstars Carl Thomas and Toni Braxton, the Precision team has garnered work experience in Trinidad, Jamaica, New York, and Los Angeles.
In addition, their productions have won them multiple prestigious International Carnival awards and at times a top three sweep in competitions in Trinidad, Grenada, St. Lucia, Antigua, and St. Kitts/Nevis.
For the young entrepreneurs, 2012 undeniably stood out as a benchmark year, as their music practically swept the International Soca Awards with 11 nominations, and 6 outright wins. This was along with their music productions attaining 6 unique placements on MTV’s The Real World and Road Rules, two very popular television series which are aired worldwide.
With Precision’s present growth and influence in the Soca industry it would be easy to overlook their incredible abilities in other genres of music, as well as in other music-based industries. 
However, the company has taken its dynamic energy and relentless drive into multiple genres, such as Calypso, Reggae, R&B, Gospel, Rap, Hip Hop, Pop, Chutney-Soca, and Dance music. 
It has also gained commercial and corporate success with innovative advertising campaigns for clients such as local communications conglomerate bmobile, regional communications and media giant Lime, and the internationally renowned brand Coca Cola.
These endeavours have synced quite well with Precision’s budding merchandizing and event management business ventures as well as its now thriving publishing arm.


CPL T20 Anthem "How We Play" - Kes and Konshens

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