Transitioning from about me to about my company. In this episode, I talk about the 5 ways to brand your business and create an identity that makes sense and sustains.

PreFocus Podcast

Introducing My 5 Keys to Successful Branding

Before the PreFocus came, I experienced a long road of career shifts. But, I always had the same focus and vision. Learn more about my story and why I decided to launch my own business towards the end of 2016.

The PreFocus Podcast

2/10/2017

My Origin Story and How the PreFocus Began

In this recording, I discuss some of my frustrations with current marketing techniques and how purposeful branding can eliminate lackadaisical ROI. Taking the time to understand your value and competency enhances performance. 

Categorizing sales with marketing efforts just doesn't make sense and I explain why..

Random Thoughts on Branding, Marketing and sales.

The Problem with Marketing in 2017

Developing a branded promise is one of the most overlooked aspects of branding. Not only does this set the precedent for all of your marketing efforts but it can be used as a guiding light. 

No matter what you're promoting, harnessing your brand promise accordingly will help you communicate a cohesive message and value across all channels.

Private Podcast

Communicating Your Brand Promise Accordingly

How to Communicate a Branded Promise Accordingly

This podcast series focuses on the power of originality and how too many new businesses are leveraging inauthentic methods to drive sales. Mimicking other's success or ideas can discredit your abilities and even tarnish your image - Aside from the simple fact it's lazy and phony.

If you're looking to stand out amongst competition and sustain your brand, then it's imperative that you harness your originality and stop being something you're not.

The Problem with Copying and Duplicating Content

"People want to do what someone else has already succeeded at."

In the first episode of my originality series, I take aim at the money making millionaire schemes that have been sweeping social media for the last few years. I talk about my problem with this and how people are buying into these sales pitches and losing their confidence when they fail.

I also talk about the home-flipping business and how people are trying to create their own shows that are ALL THE SAME! I'd like to help someone position a new idea that's within a home remodel - but I want them to stop trying to outdo something that's already been done. 

To wrap up the podcast, I discuss a few originality tips for landscaping and pool service companies. Enjoy - and always PreFocus!

The Downfall of Originality Part 1

Discussing the power of creating an original message that harnessing the value of a company instead of taking shortcuts or looking for loopholes. You can't sustain when you're reaching for customers or misleading them with broken promises. 

In this podcast I discuss a client in the cannabis industry and why the were failing to acquire new customers and retain them. In this type of industry, perception is already skewed and it's up to the marijuana business owners to address this and expand on the benefits of the plant based product.  I talk about a few ways to promote weed (or CBD) so the perception of recreational use isn't the only crutch non-advocates lean on.

The second example pertains to a driven young lady that was hesitant to expand on her origin story. After a few discussion with her, I was able to help her realize that her unique story was a part of her value - her perseverance was a simple bonus. 

Thanks for tuning in and remember to be the original and authentic you.

The Downfall of Originality Part 2

In this podcast recording, I discuss the development of a brand persona and it's importance. When attempting to drive new acquisition, it's important that businesses speak to and resonate with consumers. In order to drive loyalty, you must identify brand characteristics that people can relate to and get behind.

Conveying who you are is one thing, but conveying what makes sense to your audience is the key. Understanding this before investing in marketing can drastically improve marketing campaigns and expedite sustainability and scalability. Prefocus with us..

Developing a Brand Personality

How to Create a Brand Persona

I'm passionate about helping small business and personal brands uncover their authenticity. By focusing on the brand development process and identity management, I help people formulate a unique personality that caters to their target audience while showcasing their value.

My services are strategic consultation, campaign management, original imagery and authentic video storytelling.

In my podcasts, I discuss the basics of branding and how business owners and professionals can harness their identity and put it into action. I also provide insight on some of my views on persuasive tactics that hinder brand loyalty.

PreFocus Solutions