Name: Jake Cusworth - RTÉ 2fm Imaging Highlights April 2023 by Jake Cusworth
Duration: 2 min 49 s
Description: Branded intros & promos made in the last few months at RTÉ 2fm

Jingles Kvil (Dallas) by Reelworld (2018)

Branded Intros 2022

WAEZ "Electric 94.9" - Legal ID - 2020

Authenticity was the codeword with our latest sonic identity project for Belgium's public broadcaster, VRT.

MNM wanted a fresh, new and edgy sound without compromising the values of the brand - open, welcoming, happy.

"ReelWorld understood the challenge and provided us with even more than we could have hoped for - including a new sonic logo. It’s always a risk to change such a big part of your brand identity, but it’s worked out so well. Our hosts are very pleased with the new sound and love using the imaging. Personally for me it’s been a very enjoyable experience working with the professionals at ReelWorld. A collaborative project where they understood what we needed with lots of room for feedback. We’re thrilled with the results!”

Bart De Raes - Imaging Director MNM

Listen to the full package: https://reelworld.com/jingles/packages/mnm/

MNM ReelWorld Jingles 2023

NRJ has launched a brand extension that premieres in French-speaking Belgium. NRJ+ (‘NRJ Plus’) plays 90s and 00s hits.

With the Backstreet Boys and the Spice Girls going back on stage, it goes to show how beloved these decades are. Nicolas Fadeur, program director & brand manager for both radios, sees NRJ+ as the ideal channel for the Game Boy generation.

“We try to select songs that make you want to dance, that put you in a good mood or that bring back memories. Throughout the day, listeners will be accompanied by NRJ’s personalities. They’re all between 25 and 35, so a part of our audience.”


Upbeat & vibrant

NRJ+ was looking for jingles that would fit their upbeat character as well as their vibrant playlist. “We’ve made a selection from the collection of NRJ jingle packages from PURE. Their team has customised those cuts for NRJ+ perfectly.”

“Jingles are an essential part of our programming & branding strategy. We wanted the best of the best, and we needed it fast because of the approaching launch date. PURE Jingles once again met our expectations. A huge thank you!”

NRJ+ - Belgium | DEMO

Here's a short sample of what we crammed into March's TMNext update... Jingles, Nextro song intros, production beds and sonic logos... take a listen, and jump aboard!

TM Next March 2023 Highlights

WEEKENDS SOUND EVEN BETTER ON NRK MP3

The hit music station of Norway’s public broadcaster took delivery of a new PURE Jingles package to make it feel like the weekend never ends!
Featuring both national and international repertoire, NRK mP3 is one of the country’s most beloved Top 40s. Christer Johan Pettersen-Dahl, NRK’s Editor-in-Chief for both (Hot AC) P3 and its young sibling mP3, explains the specific purpose of the package:

“Compared to the rest of the week, our weekends have shorter links and more flow. We needed a musically-focused package, incorporating our famous slogan Helgen er Best med Alltid Musikk, which means: Weekends are Best with Always Music.”


Pushing limits & enhancing creativity

“Our hosts are craving imaging that always pushes their limits and makes them even more creative from link to link. PURE Jingles promised and has delivered an awesome package that perfectly fits. It’s really great for our format.”

“PURE suggested cool ad-libs that really took the package up a notch in addition to the ‘tuned’ VO that we desired in the production. For the listener, the package marks the start of the weekend, and reminds them that NRK mP3 is the place to hang out!”

NRK mP3 - Norway | Demo

Branded intros & promos made in the last few months at RTÉ 2fm

Jake Cusworth - RTÉ 2fm Imaging Highlights April 2023

Mixing strong contemporary musical themes with cutting edge sound design and a new 4-note logo; our latest sounds for BBC Asian Network are on air now. The package, championing asian vocal talent, represents an evolution to a modern CHR station sound for the network.

Wisebuddah BBC Asian Network 2023

NRK mP3 is constantly pushing the boundary of audio branding with a constant need to maintain momentum, energy and excitement.

To satisfy those needs they came to us to create sweepers with endings built in key to aid in song transitions. We provided 24 options across all 12 notes, with multiple mixouts for maximum use.

"Thanks a lot for the sweepers! It sounds so fu%¤ings nice. Like the variety in the cuts." -- Christer Johan Pettersem-Dahl, Redaksjonsleder, NRK P3 & NRK mP3

Jake Cusworth - RTÉ 2fm Imaging Highlights April 2023

Jake Cusworth

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