In our new podcast episode Philipp Jähnel, Head of Marketing Intelligence at Flixbus, gives tips on how to approach marketing attribution as an early stage startup and how to progress to a more sophisticated CLV attribution. In light of the upcoming deprecation of the 3rd party cookie as announced by Google as well as Apple’s App Tracking Transparency Framework (ATT), which requires users’ explicit consent for IDFA usage, Philipp and our Head of Marketing, Anastasia Albert, also discuss what happens to marketing effectiveness in times of a more private web and app environment.

Proving your money’s worth - measuring marketing impact | PAP#107

Fabian Furtmeier and Dominik Unützer are co-founders of Amazd, a personal conversational storefront which set out to overcome the current flaws of today’s online customer journey. Often customers have to spend time on tedious research, sifting through incomplete product information to then be faced with the sheer agony of choice. Amazd helps customers make better purchase decisions by virtually connecting them with real human product experts.&nbsp;Listen to their story and how they plan to change the online shopping experience with Amazd for good.

Closing the experience gap through conversational commerce | PAP#121

In this episode we’ll discuss how business and technology changes the art market and what NFTs have to do with it. Tamer’s guest for this topic is Kerstin Gold, Art Market Strategy Consultant and co-founder of the Art+Tech Report. Learn more about the forces and the reactions of an industry that is changing rapidly.

Digitization of the art market | PAP#122

In our latest podcast episode Florian Heinemann and Rainer Berak talk with Project A's VP Talent Acquisition, Andrea Althaus about career opportunities for young talents.&nbsp;How do I make a career in management?&nbsp;Does it require more generalist or specialist capabilities nowadays?&nbsp;They also discuss how you can benefit from startup experience and why operational work can be useful for a career in management.

Generalist vs. Specialist - How to start your Career | PAP#123

Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG. Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves. Listen in, become part of this exchange and who knows: maybe you’ll be next to share your 42 answers.

42 answers: Lina Arnold | PAP#124

Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG. Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves. This week's guest: Pia Frey, Co-founder at Opinary

42 answers: Pia Frey | PAP#125

In this episode, Jakob Knutzen, CEO at Butter, shares his learnings of introducing pricing for his community-led workshop platform. Charlotte picks his brain on the do’s and don’ts and what Jakob would do differently next time. A mandatory listen for everyone looking to monetise their community.

Pricing as a validation for product-market-fit | PAP#126

In this episode, Philipp Glöckler, Co-host of Doppelgänger TechTalk Podcast and Co-founder of Lollipod, shares insights on his recent journey in founding Lollipod, a marketplace for podcast advertising. Philipp explains to Rainer Berak, Operating partner at Project A, why he believes success is behind every failure. An episode not to be missed by anyone interested in learning more about building product-first companies.

42 answers: Philipp Glöckner from Lollipod 🍭🎧 | PAP#130

In our new episode, Anna Brandt, Founder of Invested and Global Talent Leader, shares her learnings from scaling ventures from seed through hypergrowth. With 15+ years of experience in Talent Acquisition at Zalando, N26, and Uber, Anna brings a wealth of knowledge and Charlotte picks her brain on the do’s and don’ts.

Scaling your organisation successfully: Learnings from Zalando, N26, and Uber | PAP#132

In our new episode, Hans Scheffer, CEO &amp; Founder of Helloprint, the #1 marketplace for customised print products in Europe, shares his enthusiasm for company culture. Hans explains to Rainer Berak, Operating Partner at Project A, why he believes there is no silver bullet for organisational structure and for what reason founders should never compromise on culture.

42 answers: Hans Scheffer from Helloprint | PAP#134

In this episode, Sven Lackinger, Co-Founder of Sastrify, a virtual SaaS procurement service, shares his learnings from running a company that is 100% tech. In the conversation with Rainer Berak, Operating Partner &amp; MD at Project A, Sven shares why Sastrify is not based on product-led growth, and how a remote-first approach has a positive impact on the company’s culture, diversity, and even environmental footprint.

42 Answers Sven Lackinger from Sastrify | PAP#151

In this episode, we welcome Malte Bedürftig, Co-founder &amp; CEO of JoinImpact, a joint group of startups that help people take a positive role in society through activism, volunteering, community building, and entrepreneurship. In the conversation with Rainer Berak, Operating Partner &amp; MD at Project A, Malte shares his learnings as a founder in the ESG space and explains how in purpose-driven companies, culture often builds itself from the common goal that unites every team member.

42 Answers Malte Bedürftig from JoinImpact | PAP#153

In this episode, we welcome Paul-Christian Brenndörfer, Strategic Lead at Jung von Matt START. In the conversation with Simon Walter, Chief Brand Officer at Project A, Paul shares his experience working with early-stage startups and discusses how startups and brands can successfully grow up the funnel.

Growing up the funnel | PAP#154

In this special edition of our 42 Answers from founders to founders, our Operating Partner &amp; MD Rainer Berak sits down with our leadership team at Project A. From People, Tech, and Growth all the way to Data and ESG, our Project A experts answer the questions every founder wants to know on how to grow a company successfully.

42 Answers with the leadership team at Project A | PAP#155

In this episode we welcome Marius Hepp, Co-Founder of Junto, a B2B upscaling platform empowering young talents to learn from work-class operators. In the conversation with Rainer Berak, Operating Partner &amp; MD at Project A, Marius shares his learnings from founding a company in the EdTech space and talks about the importance of a strong technological infrastructure to scale successfully.

42 Answers Marius Hepp from Junto | PAP#156

In this episode, David Kübler, Senior Sales Consultant - Revenue Operations at Project A, welcomes Alicja Arts, Head of Sales Operations at Sennder, to discuss the emerging topic of Revenue Operations and how RevOps roles can help organizations scale.

We need to talk about RevOps | PAP#157

In this episode we welcome Fabian Niedballa, co-founder of Sharpist, a coaching-based, results-oriented people development platform. In the conversation with Rainer Berak, Operating Partner &amp; MD at Project A, Fabian talks about why he believes company culture is an ongoing project that needs to be recalibrated and explains why and when the product or engineering team should take the lead in a founding team.

42 Answers Fabian Niedballa from Sharpist | PAP#158

In this episode we welcome Tim Schumacher, Managing General Partner at World Fund, angel investor, and multiple times founder. In the conversation with Rainer Berak, Operating Partner &amp; MD at Project A, Tim shares his insights and experiences from over 20 years of experience founding and investing in startups, and explains why he focuses on ESG investing.

42 Answers Tim Schumacher from World Fund | PAP#159

In this episode, Florian Heinemann, Founding Partner at Project A, welcomes Christian Schneider-Sickert, Founder and CEO of LIQID Investments. In the conversation with Florian, Christian talks about LIQID's mission and culture and the role of marketing and branding in the wealth management space.

The role of brand and marketing in the investment and wealth management space | PAP#160

How do you build a business as an out-of-network and technical founder in a foreign country without a support group? Alina Bassi, CEO of Kleiderly and Co-Founder at Founderland shares her experiences and tips on how to navigate such circumstances with a 360° lens.

Fundraising for out-of-network entrepreneurs and technical founders

How much sales and marketing knowledge do you need to get into Revenue Operations? What are the latest trends in RevOps? In this episode, Evan Dunn, Director of Growth Marketing at Syncari, answers these questions and talks about the RevOps discipline and what it can do for an organization.

The rise of RevOps as a discipline: landscape, trends, and professional skills | PAP#162

In this episode, Leonie Althaus, co-founder and CEO of traide AI shares her experience of building a company that combines cutting-edge AI technology with the expertise of long-standing customs professionals.

42 Answers Leonie Althaus from traide AI | PAP#163

In our first episode of our “Talk to the CMO” podcast series, Luke Costley-White, Head of Acquisition at Project A sits down with Wiktor Stopa, Head of Growth DACH at Revolut, one of Europe’s fastest-growing startups. Luke and Wiktor discuss the transition from a hyper-growth startup to a global scaleup and the strategies you should be using to make this transition as seamless as possible.

Talks with a CMO: The Unconventional Path to Hypergrowth with Revolut | PAP#164

Better decisions are made based on data and they help to be one step ahead. This is what we here at Project A are deeply convinced of. But it’s not easy to work with those data in a way that it can be analyzed and made actionable, it requires creativity and intelligence. Philipp Werner is our Director of BI since November. In this episode, he explains how we take ventures such as Catawiki, or kfzteile24 to the next level by using business intelligence, why machine learning is gaining relevance, and what it means to be the fan of a football club that loses almost every game. The moderator Rainer Berak is also a fan of 1. FC Köln. 

PAP#009 is the second part of our series on BI.

Moderation: Rainer Berak
Guests: Philipp Werner
Language: English
RSS Feed: http://project-a.libsyn.com/rss

The Future of Business Intelligence - mit Philipp Werner | PAP #009

Der deutsche Gesundheitssektor wandelt sich: Das E-Health-Gesetz ist in Kraft, das neue Bundesministerium für Gesundheit kündigt weitere Reformen an und weitere Lockerungen des Fernbehandlungsverbots sind absehbar. Der richtige Zeitpunkt also für Project A, ein  Whitepaper Digital Health zu veröffentlichen, schließlich bieten sich nun große Chancen, in den deutschen Gesundheitsmarkt zu investieren. Oder? In diesem Podcast gibt Uwe Horstmann, Partner bei Project A, die ehrliche Antwort: Wir wissen es noch nicht. Allzu häufig waren wir euphorisch, allzu häufig wurden wir enttäuscht. &nbsp;  Hier könnt ihr das Whitepaper herunterladen. &nbsp; Moderation: Danijel Visevic Gast: Uwe Horstmann, Partner Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss

Ist Deutschland bereit für Digital Health? - mit Uwe Horstmann | PAP#018

Voice technology is on the rise. Everybody seems to be talking about it and how it will fundamentally transform the economy and society. But does it really? In this episode we are talking with Krzysztof Szymanski about this trending topic. He has taken a closer look at this new technology over the last months and also published two articles (find the links below). We talk about why now is the perfect time to start exploring technology and why founders should consider to do so. Krzysztof also shares some possible use cases for startups. Listen up! &nbsp; Moderation: Manuel Boll Guests: Krzysztof Szymanski Language: English RSS Feed: http://project-a.libsyn.com/rss &nbsp; Krzysztof’s articles:  https://medium.com/@krzysztof.szymanski/voice-assistants-and-what-they-mean-for-the-future-of-your-business-9ed480896b68  https://medium.com/@krzysztof.szymanski/skills-search-flash-briefings-shopping-and-other-key-features-of-voice-assistants-db6eb96128c8 &nbsp; If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter

Voice technology and what it means for the future of business - with Krzysztof Szymanski | PAP#021

Er betreibt reichweitenstarke Blogs und Podcasts, ist Autor vielgelesener Bücher und gefragter Interviewpartner für Fach- und Mainstreammedien. Alexander Graf hat sich in den letzten Jahren in Europa zu einem der wichtigsten Thought Leader für E-Commerce entwickelt - und das hat Einfluss auf die Companies, die ihm gehören: Mit seinem Content generiert der Gründer Leads. Potenzielle SPRYKER-Kunden zum Beispiel werden aufmerksam auf das Betriebssystem für E-Commerce, und sie wissen dank des Contents schlichtweg, dass sie sich an ein Unternehmen wenden, dessen CEO ein E-Commerce Vollprofi ist. In unserem neuen Podcast verrät uns Alexander, welcher Content besonders gut funktioniert. Und welche persönliche Eigenschaft für relevanten Content die wichtigste ist. Spoiler: Es ist echte, ehrliche Neugierde. &nbsp; Gast: Alexander Graf, CEO SPRYKER Moderation: Danijel Visevic, Director of Communications bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss &nbsp; Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter

Mit relevantem Content gute Leads generieren - mit Alexander Graf | PAP#026

Successful companies nowadays have sizeable data teams. But why - and what should such a team look like? And more importantly: What are proven ways of organizing a data team’s workflows in order to have a real impact on the business? Henk Smit, Head of Data Science and Analytics at Catawiki, Europe’s fastest-growing startup twice in a row, is discussing learnings on how to build successful data teams with Philipp Werner, CMO at Project A.

Guest: Henk Smit, Head of Data Science and Analytics bei Catawiki
Host: Philipp Werner, Chief Marketing Officer at Project A
Language: English RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:
Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast
Newsletter: https://www.project-a.com/en/media/newsletter

Building high-performing data teams from scratch - with Henk Smit, Catawiki | PAP#033

Unternehmen können sich Online Location Marketing zunutze machen, um Offline mehr Traffic zu generieren. Aber wie funktioniert Location Marketing genau? Und ist das in Zeiten von Google und Facebook überhaupt relevant? &nbsp; Florian Hübner, Gründer von uberall, erklärt, wie große und kleine Unternehmen Location Marketing sinnvoll für sich nutzen können und weshalb das gerade heute besonders relevant ist. Mit Florian Heinemann, Founding Partner bei Project A und Mila Cramer, Investment Manager bei Project A. &nbsp; Gast: Florian Hübner, Gründer und CEO von uberall Moderation: Florian Heinemann, Founding Partner bei Project A und Mila Cramer, Investment Manager bei Project A Sprache: Deutsch RSS Feed: http://project-a.libsyn.com/rss &nbsp; Wenn Du mehr über Project A wissen willst: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/de/media/podcast Newsletter: https://www.project-a.com/de/media/newsletter

Durch Online Location Marketing Offline Traffic generieren - Warum ist das relevant? | PAP#036

A healthy balance between supply and demand is crucial for sustainable growth of any marketplace. But how do you define and monitor this liquidity of a marketplace? Once defined, what are potential actions to influence the balance of supply and demand? &nbsp; Catawiki is Europe's fastest growing online auction house with 50,000 items being auctioned off every week. Their Head of Data Science &amp; Analytics, Henk Smit, is exchanging learnings on how to influence marketplace liquidity with Philipp Werner, CMO at Project A. Guest: Henk Smit, Head of Data Science &amp; Analytics bei Catawiki Host: Philipp Werner, Chief Marketing Officer at Project A Language: English RSS Feed: http://project-a.libsyn.com/rss &nbsp; If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter

Marketplace dynamics and ways to balance supply and demand | PAP#038

610 million professionals, 30 million company pages and more than 50% feed engagement. Is the social network for professionals ready to challenge the Blue Giant in the advertising field? Linkedin Ads is a powerful platform, full of opportunities but also challenges and obstacles - like pricing, targeting options and creatives. Finding the right account and campaign setup is the key to success.&nbsp; The roadmap of the advertisement platform development looks very similar to Facebooks’ of a few years ago. Indeed, 2019 was the year were Linkedin rolled out interest targeting, lookalikes and conversion based campaign optimisation; arrows which Facebook has had in its quiver for years. Did Linkedin efforts manage to cover the ground separating its technologies from Facebook ones? Listen to Gianluca Lupo, Display Marketing Manager, Project A&nbsp;@Social Ads Meetup from 01.08.2019 discussing the possibilities, best practices and developments of the Linkedin Ads platform during the Social Ads Meetup at Project A Ventures. We try to highlight the strength and weakness points of the social network for professionals, giving at the same time a 360 degrees overview of its possibilities. Enjoy! Guest: Gianluca Lupo - Display Marketing Manager Project A Ventures Language: English  Subscribe to our Podcast on itunes &nbsp;  Listen to our Podcast on Spotify&nbsp; RSS Feed: http://project-a.libsyn.com/rss &nbsp; Write us: (email: podcast@project-a.com) &nbsp; If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast

Linkedin: Challenging the Blue Giant - with Gianluca Lupo at Social Ads Meetup @Project A

Nobody cares about you!  Five hard truths every entrepreneur has to learn about communication &nbsp; Your business idea is spot-on, your product brilliant, your team inspiring, - and yet nobody takes notice. You wonder why? We will share 5 hard truths of communication that you have to know to get the attention you and your startup deserve. The first hard truth is: Nobody cares about you and your startup. But the good thing is: You can change that.   Speakers: Dr. Laura Sophie Dornheim, Head of Communications @ Eyeo &amp; Danijel Višević, Director of Communications @ Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&amp;app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify)&nbsp; RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com)   If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter

Five hard truths every entrepreneur has to learn about communication  | PAP071

IT-Project Management: teams are on fire, Product Managers can’t find time to do it right, projects get delayed, crying in the corner… Sound familiar? Ryan Singer, Head of Strategy at Basecamp &amp; author of Shape Up, gives eye-opening insight to our CPO Tamer El-Hawari and David Arens (store2be), on how to start shipping meaningful projects.&nbsp;

Shape Up: Stop Running in Circles and Ship Work that Matters-PAP#083

Eyeota, one of our earliest investments in the adtech space, pioneered programmatic advertising outside the US and opened the door for the use of data and audience segmentation to drive more powerful campaign targeting. Kristina Prokop talks with Florian Heinemann and sheds some light on the complex topic of audience data, current challenges and what its like founding an international company.&nbsp;

A Closer Look Into Programmatic Advertising, Audience Segmentation and Campaign Targeting | PAP#088

What works for EyeEm in terms of B2B marketing? Our CMO Philipp Werner is getting down to the nitty-gritty with Matthias and Fabian who run the enterprise-focused marketing activities at Berlin-based photography community and stock image marketplace EyeEm. Quite openly the guys share the tooling they use, what their team looks like and even give us a glimpse into their marketing efficiency metrics. If lead generation is a topic of interest to you – this is your episode!

B2B Marketing: Selling to enterprises digitally | PAP#091

The global pandemic has made it impossible to host gatherings, events, or conferences of any kind in 2020. Which is why virtual conferencing platforms are on the rise this year. One of the fastest-growing platforms is "Run The World", founded by Xiaoyin Qu. In this Project A Podcast episode, Xiaoyin and Project A's Florian Heinemann, Rainer Berak and Martin Bach discuss Run The World's incredible journey and how&nbsp;Xiaoyin attracted funding from two of the most famous VC investors.

If you'd like to experience the incredible features of "Run The World" and meet Xiaoyin and Martin, simply join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now: https://www.project-a.com/knowledge-conference/register.html?utm_medium=social&utm_source=podcast&utm_campaign=TA-pakcon-2020

Virtual conferencing on the rise - use for Marketing, Sales and Networking  | PAP#096

CDP meets AI – After the recent merger between GPredictive and CrossEngage, Florian Heinemann gets together with GPredictive's CEO &amp; Co-founder Björn Goerke to discuss the integration of the two platform solutions. Together they assess how the customer data platform complements the customer prediction platform solution, enabling companies to scale their marketing automation efforts and thus achieve the best possible customer journey via all channels in real-time. (DE only) &nbsp; Join us at the Project A Knowledge Conference on October 30, 2020&nbsp;for a full day of knowledge sharing and networking. Get a ticket now:&nbsp;

Enabling scalability of your marketing automations: GPredictive & CrossEngage join forces  | PAP#097

Project A is a European venture capital investor. With 500m Euro under Management, the company focuses on early-stage startups. In addition to capital, Project A provides operational support to its portfolio companies through their 100 functional experts across the startup building stack. 

The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level. 

We know it can be a long and hard journey. Challenges are infinite and resources limited. In this podcast, you’ll learn from our experience as an Operational VC working with 100+ early-stage startups and find the inspiration you need to get going.

Featuring our in-house experts in fields such as Marketing, BI, and Organizational Building, as well as fellow founders from our broad portfolio of companies, we give you valuable insights on what it takes to build a successful company.

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