How are decisions made in the B2B space? What are the factors that influence the decision-making process and who is actually the one person that has the most influence? &nbsp; Julian Fornoff, CMO and Head of Business Development at Store2be explains that it is actually more important to know HOW decisions are made instead of only knowing WHO makes them. From external sources such as online resources or competitors over hard and soft factors like costs or trust, there are many different factors that have an impact on the decision making process of B2B companies.   Guest: Julian Fornoff, CMO and Head of Business Development at Store2be Language: English RSS Feed: &nbsp;http://project-a.libsyn.com/rss &nbsp; If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter

The Customer Decision Journey - with Julian Fornoff, CMO  @ Store2be | PAP#051

Project A is a European venture capital investor. With 500m Euro under Management, the company focuses on early-stage startups. In addition to capital, Project A provides operational support to its portfolio companies through their 100 functional experts across the startup building stack. 

The Project A Podcast is the place to go for entrepreneurs and founders looking for expert advice and actionable tips to take their startup to the next level. 

We know it can be a long and hard journey. Challenges are infinite and resources limited. In this podcast, you’ll learn from our experience as an Operational VC working with 100+ early-stage startups and find the inspiration you need to get going.

Featuring our in-house experts in fields such as Marketing, BI, and Organizational Building, as well as fellow founders from our broad portfolio of companies, we give you valuable insights on what it takes to build a successful company.

The Customer Decision Journey - with Julian Fornoff, CMO @ Store2be | PAP#051

Project A | The Operational VC