Meet Caroline and Sahra as they talk about the inspiration behind the podcast, the food businesses they're both embarking on, and the moment they realized they had to leave the jobs they loved to pursue their dreams.

Ep. 01: We're not ready yet

Sahra and Caroline talk about the seemingly impossible task of naming your company -- a process that has to be both personal yet practical and one which you're stuck with forever -- or are you?

Ep. 02: How do you pronounce "Nguyen"?

How does perfectionism manifest in your life? Here we unpack how being a perfectionist both helps and hurts us and also give sneak previews into some exciting new develops in the worlds of beans and smoothies.

Ep. 03: Are you a perfectionist?

[NOTE: WE ARE NOT LAWYERS AND THESE ARE NOT LEGAL RECOMMENDATIONS]. Caroline and Sahra share some tips to conquer the annoying and confusing world of incorporating your company -- including how to fax things (yes you have to fax things) and the value of picking up the phone. If they can do it, you can too.

Some tools we share in the episode:
Hellofax.com
NYS DOS Fax Number for Documents: 518-474-1418
NYS Form 1515 is the payment form that you attach to your Certificate of Publication
Legalzoom.com

Ep. 04: How the f*ck do you incorporate?!

How do you manage the common belief that you should ALWAYS be working when you start a startup? Here, we talk about how we try to balance startup hours with having a life and how our priorities have shifted since starting our respective food brands.

Ep. 05: Weekends are for Working ¯\_(ツ)_/¯

In the startup world (esp with food), it's hard to have your steps align perfectly, and branding is no exception. Find out how Sahra and Caroline approached branding and packaging design and what they learned along the way.

Ep. 06: The wild world of startup branding and package design

Being freaked out and insecure as a founder, for better or for worse, comes with the startup territory. Caroline and Sahra air out their insecurities and talk about some lows that started making them doubt themselves and their businesses. But alas, all is not lost as both share some exciting updates including BIG NEWS about Sahra's beans! 
 
 				

Being freaked out and insecure as a founder, for better or for worse, comes with the startup territory. Caroline and Sahra air out their insecurities and talk about some lows that started making them doubt themselves and their businesses. But alas, all is not lost as both share some exciting updates including BIG NEWS about Sahra's beans!

Ep. 07: Founder Insecurities are too real (+Updates!)

Caroline and Sahra are both at the pre-launch phases of their journeys. Caroline pitches her first investor, Sahra is up to her ears in google docs prepping for her launch happening on SAT NOVEMBER 17TH, both talk about why launch pressure can be good, and try to remember what it was like to sleep.

Come to Sahra's Nyugen Coffee Supply Launch! https://www.instagram.com/p/Bp2MofDnsN1/
Caroline's Sweet Nova Kickstarter video where her hair was all messed up ;) tinyurl.com/sweetnovakickstarter
The Primal Diet: https://www.livestrong.com/article/222538-primal-diet/
The Goal by Eliyahu M. Goldratt (The Top 10 Book of Your Life / Operations Book): https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951

Ep. 08: What Launching Feels Like (+ Updates!)

Sahra and Caroline talk about the work it took to get to their final products, including exploring regions abroad, testing on friends, pivoting, and iterating to get to that final, near-perfect product 😉

Links:
Let me google that for you: https://lmgtfy.com/
Customers don't know what they want: https://www.inc.com/scott-gerber/scott-belsky-behance-customers-dont-know-what-they-want.html
Lean Startup: http://theleanstartup.com/

Ep. 09: R&D aka Friends turned Guinea Pigs

Two perfectionists start two food businesses and learn what it’s like to not have it all figured out. Follow their successes, failures, and anxieties every week here.

@kawiline
@oneouncegold
@sweetnovanyc

Long version:

Project Unperfect is a podcast featuring Sahra Nguyen and Caroline Tseng, two perfectionistic Asian American ladies who have killed it in their careers in media and advertising, now diving into the world of food. The podcast not only follows the progress of their respective food businesses but also taps into the cultural, social, and psychological elements of perfectionism — and how they, and you, can start to get over that sh*t and start building awesomely unperfect things.

Project Unperfect

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