Publishers have made great leaps forward in multi-channel publishing and have reinvented themselves as new media companies with diverse revenue streams. Core to this reinvention has been a more sophisticated use of data. This panel explores how publishers are using data to optimize their content, grow their audience, and drive revenue. Panelists share how they’re using data to drive audience development, create organization-wide efficiencies, and develop new products.

Publishing Executive Live: Publishing's Future, Digital AND Data-Driven

Mobile devices have shattered audiences into a million pieces, challenging publishers ability to reach, engage, and monetize their audiences. This panel explores the techniques, technologies, and strategies leading publishers are using to monetizing mobile usage. Panelists discuss what works on mobile platforms from the user perspective — and how these translate into their key business objectives.

Publishing Executive Live: How Publishers Are Making Mobile Work

This is an excerpt from the Publishing Executive Live panel "How Publishers are Adapting in the Multimedia Universe," featuring (in order of appearance) moderator Adam Reinebach, president of Responsive Partners, Diego Sanchez, executive director of digital business development at Rodale,  Gautam Ranji, SVP of licensing and business development at Hearst Magazines International, and Aneel Tejwaney, CTO at Trusted Media Brands. The panel discussed the future of media sales and the steps they are taking to retrain and support sales staff in order to better serve today's advertisers.

Publishing Executive Live: On the Evolution of Media Sales

"Zero inventory” was the buzzword at the Digital Book Printing Conference hosted in New York City this October. Throughout the event, book manufacturers and publishers posed the following question: is the zero inventory model, in which manufacturers print and distribute all titles on an on demand basis, achievable for book publishers? The question sparked a substantial debate between the book manufacturers and publishers in attendance. Here Yvette Nora, director of procurement at Reed Elsevier shares how the publisher moved 95% of its science and technology titles toward a zero inventory model.

Yvette Nora on Reed Elsevier's Move to Zero Inventory

Large trade publishers face a unique set of challenges when it comes to printing books in a digital, on-demand model. Bill Barry, sustainability & vendor partnership consultant at Macmillan, explains why zero inventory will not become a reality for large trade publishers any time soon.

Macmillan's Bill Barry on the Difficulty of Adopting a Zero Inventory Model

In the following audio clip, The Financial Times U.S. commercial director and global client relationship director Brendan Spain explains why The FT adopted engagement metrics and now sells ads on a cost-per-hour basis.

Publishing Business Group