One of Poland’s most-established radio stations has commissioned PURE Jingles to shape their new audio branding. A modern AC jingle package with the slogan embedded in the logo melody.

Reaching close to 5 million listeners, Radio ZET is currently the #2 rated station. A source of both entertainment and inspiration for an adult audience, it offers a variety of music with news reports as a benchmark. Their website is among the country's 25 most-visited ones with close to 10 million users generating 50 million visits.

“Radio ZET was looking to create a better program flow, and a more contemporary image. We were also aiming to easily match the jingles to the songs we play”, says production director Maciej Wrzesiński. Instead of ordering a custom package, the station opted for a highly-customised re-sing package from the PURE JingleBox.

“From the very beginning, we knew that the cooperation would be great. From jingle selection to final mastering, it went professionally from A to Z. We could really sense that PURE Jingles is in touch with radio and has in-depth knowledge of formats, also of our specific approach. They’re hyper focused on customer needs.”

Wrzesiński states that the result exceeds their expectations. “The whole package includes attention to every proportion of the production. It sounds fantastic and it gives us many tools to create our music flow. Quality, flexibility, and modernity - we got it all from PURE Jingles. Radio ZET now has achieved a truly A+ sound.”

Radio ZET - Poland | Demo

The popular French radio brand has expanded its PURE Jingles package with additional custom-composed themes to make their novelty sound complete.

In March of 2023, Chérie FM launched into a new era of audio branding. The reason for this was a desire to evolve the brand from a softer towards a more modern AC format, including uptempo and contemporary songs. The station is using this strategy to appeal to a mostly female audience in the 25-49 demographic.

“The French Médiamétrie ratings are mostly based on brand recall. So the station was looking for jingles that drive their positioning and brand name home”, Thomas Giger of PURE Jingles explains. “The latter is achieved by a memorable logo, always sung in a specific way.”

“Apart from building and then maintaining Chérie FM’s brand awareness, the jingles needed to be functional for creating era transitions, like segueing from a 80s classic into a 00s record or vice versa. And doing that quickly to keep the flow going. Some of the Basic IDs are just 7 to 9 seconds long. In this case, less is more.”

Chérie FM - France | Demo

Nostalgie adds novelty

One of the top music stations in France, Nostalgie, has commissioned PURE Jingles to create a new, custom-made sound. It celebrates the Classic Hits playlist, while adding a sense of freshness to the music and the brand.

“A generic challenge of the Classic Hits format is to keep it sounding interesting music-wise”, says Thomas Giger of PURE Jingles. “Playlists tends to be consistent, with not many titles being added or removed, apart from 'platooning' the library - taking an active segment of certain music categories out of rotation, and temporarily replacing it by another batch of similar songs. The right jingles are contributing to this desired feeling of musical surprise.”


Brand perception

“We also expect a positive perceptual effect for the brand as a whole. A brand name like Nostalgie could be associated with the meaning of the word nostalgia, which may be connected to feelings of melancholy. In reality, it’s a modern and feel-good radio station. Therefore we aimed to create a contemporary and positive sound, while staying true to the station’s brand values and music promise.”

Nostalgie - France | Demo

One of France's top music stations embarks on a second musical journey with PURE Jingles for its brand sound. It celebrates their timeless playlist with a contemporary twist, infusing the Classic Hits format with musical surprise and renewed excitement.

Beyond refreshing the station sound, the collaboration also sought to redefine the brand perception, ensuring that the name "Nostalgie" is synonymous with modernity and feel-good vibes.

Radio Vorarlberg: A sonic journey that speaks volumes

In the heart of Vorarlberg, where borders blend, ORF Radio Vorarlberg continues its sonic evolution in collaboration with PURE Jingles. For the past six years, this annual partnership has quietly transformed the station's audio identity, ensuring it resonates in a region surrounded by the radio giants of Germany, Switzerland, and Liechtenstein.

Michael Gailberger, Production Manager at ORF Radio Vorarlberg, shared his thoughts on the collaboration: "PURE Jingles is an integral part of our journey. Their annual jingle packages and power intros provide a modern touch to our station. It's not just about staying current; it's about creating an audio identity that feels authentically 'Vorarlberg.'"

Radio Vorarlberg - Austria | Demo

NRJ 2024 is here: new hit jingles for CHR

NRJ, the prominent private French radio station under the NRJ Group, has introduced a new audio branding package produced by PURE Jingles. Renowned for its slogan Hit Music Only, NRJ continues to engage millions of listeners daily with the latest chart-topping hits.

According to the January-March Médiamétrie 2024 wave, NRJ attracts 4.4 million listeners every day. It is France’s top radio station for the 25-49 age group and for women under 50 responsible for purchases, highlighting its strong presence in the French radio market.


Positive energy

Thomas Giger, Branding Consultant at PURE Jingles, shared his thoughts on the partnership: "NRJ is an iconic brand that has significantly influenced the sound of European hit music radio. We appreciate the opportunity to infuse their brand with positive energy and contribute to their unique identity."

NRJ's ongoing collaboration with PURE Jingles aims to enhance the station's sound with playlist-current jingles. Check out the 10 most recent ones here!

NRJ - France & International | Demo

SLAM! is kicking off the summer with a brand-new jingle package, building on their previous package from 2022 and the summer package from 2023. The station has once again teamed up with PURE Jingles for this major update.

Martijn Zuurveen, Radio Director at SLAM!, explains: "After the successful introduction of our previous package, we wanted to continue surprising and inspiring our listeners. The new 2024 package from PURE perfectly matches the refreshing and energetic direction we are taking with SLAM!. We boost the lives of our listeners 24/7 with music and content. Fitting audio design is key to making it all come together on-air."

Energy and innovation

SLAM! targets men aged 20-40 with its Pop & Dance format and needed an audio styling that serves this audience well. The sound also had to match current music trends, which are always evolving. Patrick Wolda, audio designer at SLAM!, shares his excitement: "PURE Jingles has once again proven that they understand us like no one else. The new package is bursting with energy and seamlessly fits our music selection."

SLAM! - The Netherlands | Demo

Chérie FM continues to evolve its brand sound with the latest 2024 update from PURE Jingles, further solidifying its connection with its audience.

With almost 1.7 million listeners tuning in each day, Chérie FM has reinforced its position in the French radio market. This update marks another step to add a new layer of modernity and vibrancy to the station's audio identity to attract even more listeners.

Chérie FM's Production Director, Rodolphe Ecarlat, shared his thoughts: "Since 2022, we've been on a mission to redefine our sound, shifting towards a Hot AC format that includes uptempo, contemporary songs. Through this new musical direction, our brand is poised to attract a wider audience."

"The latest jingles by PURE Jingles continue to support this vision. They capture the essence of Chérie FM, making it more dynamic and engaging than ever!"

Legendary Dutch station Radio Veronica has launched a fresh programming lineup and a bespoke jingle package crafted by PURE Jingles.

The new sound design draws inspiration from Veronica's playlist, incorporating subtle references to hits by key artists.

Radio Veronica - The Netherlands | Demo

RTL 2, France's iconic Pop-Rock AC station, enters the radio season with a bang – a brand new, custom jingle package.

"Our aim is to create jingles that are not only instantly recognisable but also enhance the listener's journey through our diverse mix of music," says Christian Reynaud, Production Director and Assistant Program Director for RTL 2. "We have always been about pushing creative boundaries to create something truly exceptional for our listeners. This year’s jingle update again ensures that 'Le Son Pop-Rock' remains fresh, exciting, and unmistakably RTL 2."

Guillaume Piau, Program Director, expressed his excitement about the new package: "Jingles help the station in the audience ratings, as those data are based on brand recall during listener surveys. Audio branding not only contributes to a station's image, it also helps to become and stay top of mind with the listener. That's why we at RTL 2 invest in our sonic identity. PURE Jingles helps us successfully achieve our ratings goals."

RTL 2 - France | Demo

100% NL has expanded its audio package from PURE Jingles. The production house in Hilversum provided 9 custom-composed jingles, centered around the slogan "(100% NL) Makes Your Day."

"100% NL stands for what is positive and connecting. Together with the client, we wanted to bring that feeling out even more in this update. The result is a package with many upbeat jingles, fitting with the current music mix," said Thomas Giger of PURE Jingles. The same style can be heard in the Top of Hour, which went on air a few months earlier.

PURE helps radio stations connect their brand with the audience: "Audio branding ensures that listeners recognize and remember your brand better. We see in neuro-research that audio logos are still effective, especially when sung. They contribute to a strong brand."

100% NL is part of Mediahuis, which also owns Radio Veronica, for which PURE Jingles recently started creating audio branding. Earlier this year, the company also delivered an audio update to SLAM!.

100% NL - The Netherlands | Demo

NRJ has launched its latest package of 10 custom jingles, designed to reinforce their "Hit Music Only" positioning.

“Being at the forefront of music requires a sound that is always current. Together with the client, we chose to take inspiration from today’s chart hits,” says Thomas Giger of PURE Jingles. “The goal was to create jingles that seamlessly integrate with the music flow, sharing the same production style as the high-rotation songs on the playlist.”

The new jingles are now live on NRJ France and beyond. A separate version of the package has been delivered to their international self-owned and franchise stations. What started as a local station in Paris back in 1981 has grown into one of the world’s most widespread hit music brands, with a presence across 25 markets.

NRJ continues to invest in its brand sound, updating its main audio package twice a year with 10 exclusive jingles. In addition, PURE Jingles delivers custom power intros every four weeks. Together, these audio branding assets help NRJ maintain a strong brand and a deep connection with its audience.

RTBF’s multimedia channel for young audiences, TIPIK, presents a fresh brand sound with the launch of 7 custom-made jingles. These reflect the station’s diverse playlist, featuring hits from the 2000s to today’s biggest tracks. The updated audio branding spans a wide range of genres, including Pop, Rock, Dance, and R&B.

In addition to the main station’s rebranding, TIPIK has introduced three new online channels - Lazy, Party, and Rock. These have received 3 additional packages, selected from the PURE JingleBox. This customizable catalogue allowed each channel to tailor its audio identity to suit its specific vibe, whether laid-back, energetic, or bold.

RTBF TIPIK - Belgium | Demo

Oxygène - 'Radio de la Seine et Marne' is bringing a fresh wave of sound to over 300,000 listeners in Ile de France. These five new custom-made jingles mark the third installment in a series of modern AC jingles, tailored to reinforce a family-friendly, contemporary image.

Targeting adults aged 25-49, Oxygène blends a fresh music mix with a warm, familiar tone. The jingle package has also been adapted in a re-sing version for Oxygène’s sister station, Vosges FM, allowing listeners across both networks to enjoy a cohesive audio identity.

Oxygène - France | Demo

Urban genres, from ‘90s R&B to today’s hits hold a strong mainstream position. More urban artists dominate international charts. Especially young people in big cities identify with this music style and are drawn to platforms that embrace this sound. This new urban package was strategically developed to reflect that international trend.

Wietze Bastiaansen, head of audio design at NPO FunX, explains: "The visual branding of FunX got a new look this summer, and with PURE Jingles, our sound is now fully up-to-date and fresh. Our slogan 'Your City Your Sound' resonates fantastically in the new package. PURE understands our sound like no other, which is why it’s always a pleasure to work with them."

For NPO FunX, we reinvented the iconic jingle. The familiar audio logo remains recognizable, but the new idents end with strong voiceovers and a sonic ID that emphasizes the ‘X’ of FunX. This makes the package highly versatile for radio use and adaptable to various musical keys.

Musically, the compositions are inspired by popular styles like reggaeton, hip-hop, amapiano, and more. With freestyle vocals and contributions from artists, we’ve ensured the package reflects the urban lifestyle and sound.

NPO FunX - The Netherlands | Demo

The station is launching a refreshed format and a new slogan, supported by a matching audio branding package.

With a focus on Funk, Soul, and R&B and the slogan “Your Soulmate,” Sublime has moved away from Jazz in its playlist. While Jazz fits less seamlessly within music clusters alongside Funk and Soul, R&B actually strengthens these genres. Additionally, R&B brings a fresh vibe to the music selection.

Our previous jingle package for Sublime included influences from Funk, Soul, and Jazz, fitting the format at that time. The shift in music policy called for a new audio package, we believe this aligns well in style and energy with the new direction.

Sublime - The Netherlands | Demo

iHeartMedia New York's WKTU has revitalized its on-air lineup for morning and afternoon drive shows, teaming up with PURE Jingles for an imaging package that perfectly complements the station's refreshed sound.

103.5 KTU welcomed Maxwell, formerly of sister station Z100, as the new host of The Maxwell Show in afternoon drive. Meanwhile, Sean 'Hollywood' Hamilton, who previously held that slot, has brought his signature energy to mornings on KTU. Both received audio branding tools for their radio shows.

"In a time where machine-based clones are eyeing down producers and artists, PURE Jingles brings a sense of humanity that you hear in every jingle," said Brent 'Staxx' Williams, Creative Services Director. "The Beat of New York has never sounded more alive."

PURE Jingles, the imaging partner of 103.5 KTU since over a decade, crafted several themes for the revamped shows. Each jingle is tailored with multiple versions, ranging from extended Ramp IDs for talk-ups to ultra-quick Hyper IDs for seamless segues, giving the new lineup a versatile audio identity.

103.5 KTU - NY, USA | Demo

Classic Hits station Nostalgie has updated its package, designed to further modernize the brand and boost its presence in recall-based ratings markets like France and other countries.

With a consistent music library, a brand like Nostalgie benefits from a contemporary approach in both content and imaging, middle-aged and older listeners enjoy feeling as young as they once were and are very much living in the present. They like to associate with brands that feel relevant.

The new jingles are also tailored to the French Médiamétrie ratings system, which is based on callout interviews rather than electronic measurement. Giger explains: “Because listeners name the stations they remember, spontaneously and unaided, these jingles are designed to emphasize Nostalgie’s name only, leaving out the slogan. Maximum branding for maximum recall.”

This is the third custom package PURE Jingles has produced for Nostalgie, now consistently one of the top two music stations in the market alongside its sister station, NRJ. Xavier Laissus Pasqualini, Directeur d'Antenne for Nostalgie France, adds, “It’s a pleasure working with PURE Jingles. They truly understand our station’s needs. Every detail is carefully crafted, and the end result is outstanding.”

Nostalgie - France & International | Demo

Fresh, modern, and unmistakable: ORF Radio Vorarlberg has unveiled its latest jingle update for 2025. The new collection of jingles and power intros is designed to elevate the stations Adult Contemporary format.

Featuring top vocalists from Austria and music that captures the modern zeitgeist, the production refreshes the station's sound while staying true to its brand identity. "This meticulously crafted production blends musical perfection with emotional resonance, ensuring a listening experience that lingers," says Michael Gailberger, the station's head of production.

"It's fascinating to witness how our sound has evolved over the years - always with the goal of not just staying in tune with the times but actively shaping them. The collaboration with PURE Jingles brings together creative passion and top-tier quality, resulting in a sound that’s both timeless and trendsetting", Gailberger adds.

Announcing the release of its latest custom production effects update, Royal Panther Returns Part 2, created exclusively for the BBC’s popular music stations: BBC Radio 1, 1Xtra, Radio 2, 6 Music, and Asian Network.

This meticulously crafted package of bespoke audio assets builds on the legacy of previous collaborations between PURE Jingles and the BBC, including Royal Panther Returns Part 1, and the original Royal Panther from 2010.

Bold & innovative
A creative process spanning several months brought together the expertise of PURE Jingles and the BBC’s station sound team. Through regular feedback and fine-tuning sessions, the collaboration resulted in an audio package tailored to the BBC’s exact needs. Designed to enhance station imaging and promo spots, the new collection is packed with bold, innovative SFX such as Breakers, Impacts, Risers and Starters.

Royal Panther Returns Part 2 is the latest chapter in an audio branding journey, inspired by PURE Jingles’ Orange Panther series, which first debuted in 2005. Stay tuned as PURE will soon have exciting news for imaging producers worldwide to commemorate the upcoming 20th anniversary of the Panther!

BBC - United Kingdom | Demo

One of Bauer Media Audio UK’s flagship stations has just launched a brand-new sound. Designed for a ‘digital-first’ approach, the new audio branding ensures KISS stands out across all touchpoints, from radio to social media and beyond.

Bauer Media Audio UK’s Group Operations Director, Chris Ward, explains the need for a fresh approach: "KISS is the home of the biggest dance and R&B, and we needed a sound that matches that energy—something bold, fresh, and instantly recognisable across everything we do. Whether it’s on air, online, or on socials, this new sonic identity makes sure KISS cuts through.

PURE has nailed it. This isn’t just a set of jingles—it’s a sonic identity that gives KISS a sound we can own, wherever and however people hear us. And the best part? It’s built to evolve. With regular updates, we can keep it fresh and make sure the sound of KISS always sounds always reflects the music we play."

Matthieu Schotvanger, Branding Consultant at PURE, highlights the big picture: “We believe that such a 360-degree approach helps the medium of radio remain relevant for years to come, especially when using smart activation to engage and monetize audiences. There’s great opportunity for radio when we think beyond radio, and find our audience wherever they are – with the right message, at the right time. Audio branding supports that omnipresent strategy.”

The new PURE Jingles package is now live on KISS and will soon roll out across all its sub-brands, including KISSTORY. With a dynamic, cutting-edge sound, KISS is set to make waves not just on air, but wherever its audience listens, watches, and interacts.

Kiss - United Kingdom | Demo

Finland’s newest nationwide radio station, POPfm, has launched with a fresh audio identity from PURE Jingles. Designed for a Hot AC format, the custom-made package features dynamic jingles that support smooth, seamless transitions across a wide range of music.

POPfm plays feelgood hits from the '90s to today and focuses on positive, entertaining content. Seeking a sonic identity that reflects this tone, co-owner and CEO Mattias Gustavsson, together with international radio consultant Niklas Norden, turned to PURE Jingles.

“Our goal is to make POPfm one of Finland’s leading national stations, so we had high expectations for our brand sound,” says Niklas Norden. “Flow is key for us. The jingles not only had to match our carefully curated playlist but also blend smoothly from one track to the next. We needed a smart solution.”

PURE Jingles branding consultant Thomas Giger explains: “Together with the team, we created a modular jingle package with elements in every musical key, enabling harmonic transitions. We invested several additional weeks into developing this system - something any program or music director who values important detail will appreciate. It enhances the listening experience and can increase time spent listening.”

Mattias Gustavsson adds: “PURE Jingles custom-designed this package to be compatible with our AI-driven scheduling tool. The results are remarkable. The jingles precisely match our music flow, delivering something truly innovative in radio branding. This project is a perfect fusion of world-class audio design and cutting-edge technology. Our thanks to PURE for their outstanding work and collaboration.”

POPfm - Finland | Demo

NRK mP3, the hit music brand of Norway’s public broadcaster, has refreshed its on-air sound with a new Flow ID package from PURE Jingles, specifically designed for the popular afternoon drivetime show mp3klubben. The update aims to enhance the musical transitions and elevate the listening experience.

“We wanted to improve how we move between songs,” says PD Christer Johan Pettersen-Dahl. “We were looking for more seamless segues - musically and emotionally. With the new Flow IDs, the energy carries over naturally from one track to the next, which supports our mission to keep things upbeat and engaging.”

PURE Jingles branding consultant Thomas Giger adds: “Contemporary Hit Radio is all about sounding current and moving forward. Audio branding, if crafted with care and implemented smartly, can enhance that sense of momentum. It creates a more immersive experience and increases the time spent listening.”

The collaboration marks a new chapter in the ongoing relationship between NRK and PURE Jingles. Pettersen-Dahl shares his enthusiasm about the final result: “We love the Flow IDs! They make us not just sound better but also serve our audience better. Audio branding is an essential programming tool. Thanks, PURE team!”

NRK mP3 - Norway | Demo

Next-Generation Radio Jingles for the most radioactive station in France!

NRJ's newest package radiates power, 
and makes them sound as hot as the Summer - no matter the season.

NRJ - France | Demo

Station calls of NRJ, BBC Radio 1, WKTU, Z100, KIIS FM and many more are heard in The JingleSong!
 
Inspiring stations all over the world in 2:55. This tune is all about radio, with pure love for radio!

In a monumental villa (built in 1848) in the green outskirts of Amsterdam, PURE Jingles creates the sound of KTU, NRJ, BBC Radio 1, Studio Brussel and NPO 3FM. 

PURE is a division of VHU Europe with founder and creative director Diederick Huizinga.

A song about the love for radio | Jingle Song

HIT jingles for a HIT station... it’s the all-new Capital 2018 package with:
•  Custom-made Top of Hours like you’ve never heard before 
•  Out of Break IDs to start music sweeps
•  Beds & Drones for jocks & promos

to turn up every moment on the UK’s #1 Hit Music Station!

Capital - United Kingdom | Demo

Following The JingleSong, here’s The JingleMix! 

A compilation of station IDs from PURE Jingles for everyone who loves radio imaging.
It’s the soundtrack of PURE’s Radiodays Europe aftermovie with:

• wonderful people who love radio & jingles
• lots of fun at the PURE Jingles booth & session
• red T-shirts, red-hot Top of Hours, and branded trees :-)

https://purejingles.com/station/radiodays-aftermovie

Keep an eye on the site as videos of the PURE Inspiration session in Vienna with the imaging guys of Z100, BBC Radio 1 and Studio Brussel will be there soon!

The JingleMix | Compilation

Hit Jingles Only: NRJ
 
From France to Egypt, from Germany to Tahiti, NRJ is the leading CHR brand. With Hit Music Only and PURE Hit Jingles to raise the planet’s energy!

The Jubal Show and PURE Jingles are two spicy ingredients of iHeartMedia’s all-new HITS 106.1 Seattle!

The Top 40 station was formerly known as 106.1 Kiss FM, and now rebranded as “The New Home of The Jubal Show and Commercial Free Weekends” (after stunting as Jubal 106.1 for about two weeks).

Hits 106.1 - Seattle, USA | Demo

We happily contribute to several shows on NPO Radio 2 (Hot AC), the most listened-to radio station in the Netherlands. ‘Aan de Slag’ (‘Let’s Get to Work’) got a massive package with Personality IDs, plus Mashup ID featuring tiny samples of classic hits to push the show’s more music image.

Let’s have a listen! And to make this package work for YOU, get in touch at purejingles.com.

NPO Radio 2 - Netherlands | Demo

#fortheloveofradio. We create for creators, shape identities for stations, and drive your message home to your audience on air.

PURE Jingles

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