The number 1 non-stop music station is Sky Radio in the Netherlands. They have commissioned PURE Jingles to create playlist-updated Power Intros (branded songs), which are produced in collaboration with the station's imaging team.

Uunco Cerfontaine, Radio Director Sky Radio: “Music is what it's all about at Sky. Apart from news, weather and traffic, you will not hear any presenters, but 24/7 non-stop music. It is therefore extra important that we create an optimal music flow with which we help our listeners through their busy day. Power Intros are an essential part of this, melding a jingle and a song into one beautiful piece.”

“Studies show that sung audio logos have a major effect on the recall of a brand or slogan and on the behaviour of a listener or consumer,” adds Thomas Giger of PURE Jingles. “Power Intros connect a radio brand with songs that are popular within their target audience. One would also want to prevent interruptions of a non-stop music sweep, and maintain a forward momentum instead. In this context, along with short jingles, Power Intros are conducive to a longer Time Spent Listening and higher market share.”

The creation of each Power Intro is an intensive creative process for which the PURE Jingles team often collaborates with Sjoerd Konijn and Arjan van Lierop of Sky Radio. Sjoerd Konijn: “Very cool and inspiring to brainstorm together and to be present at the monthly vocal sessions.” Arjan van Lierop adds: “It leads to surprising, striking productions, and every intro adds power to our brand.”

Sky Radio - Netherlands | Demo

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When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

Sky Radio - The Netherlands | Demo II

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QMUSIC IMAGING | POWERINTROS & PROMOS '22 - 02

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Power intros for Danish National radio 'DR P3'. Including some of the weekly 'P3s Uundgåelige' powerplay edits. 

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DR P3 | POWER INTROS - 1

QMUSIC IMAGING | POWERINTROS & PROMOS '23 - 01

Electrifying jingles for Rhythmic CHR: the new sound of TIPIK

RTBF's esteemed youth channel is gearing up for an exciting season! PURE Jingles is thrilled to be part of the journey, delivering a dynamic jingle package that captures the essence of contemporary music. Tailored to the channel's Rhythmic Top 40 format, this recent update features 7 custom-made tracks that fit the earlier productions for the station while fitting the most recent music trends.

"We're thrilled to be part of RTBF's journey to enhance their youth channel's presence," shared Thomas Giger of PURE Jingles. "Our team poured their passion into creating a jingle package that resonates with the youth, adding an extra layer of excitement to their listening experience. Every jingle boasts the iconic TIPIK sonic logo sounder, ensuring seamless brand recognition."

RTBF TIPIK - Belgium | Demo

#fortheloveofradio. We create for creators, shape identities for stations, and drive your message home to your audience on air.

Sky Radio - Netherlands | Demo

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