When you’re aiming to energise your playlist while connecting your brand to top songs, consider the use of power intros! Sky Radio in the Netherlands received these branded hit songs.


Power intros are memorable

“Power intros are excellent tools to claim your ‘A’ category songs as a part of your station’s brand”, Thomas Giger of PURE Jingles explains. “Distinctive branded intros that have been repeated often enough will stick in people’s minds. Chances are they will associate that great-testing song with you.”

This strategic branding value can also translate into ratings: “Hearing the normal version of that song, even on another station, listeners who know your power intro will often hum YOUR station name along the melody of your branded version. It’s one of those miracles of audio branding! Sung melodies are memorable, research shows.”


Branded intros work everywhere

“In diary-measured, recall-based markets, your station can get extra listening credits as people may THINK they’ve been listening to you - while it may actually could have been a competitor. Especially when the other station doesn’t have their own power intro version or doesn’t precede the song with imaging.”

Branded intros also add value to PPM-market radio: “Power intros are contributing to higher top-of-mind positioning. And just as important: they’re flow-friendly. Dropping the imaging on the song, instead of in between two songs, helps to achieve forward momentum. Short jingle cuts work well too, especially in front of ‘no-intro’ songs.”

Sky Radio - The Netherlands | Demo II

BENZTOWN BARNDING CHR July 2022

QMUSIC IMAGING | POWERINTRO'S '22 - 01

538 IMAGING HIGHLIGHTS 2022

R2 2DAY

3FM - IDS - 2022 by Top Format Productions

NRK P3 Top Hours from 2017 to 2022. 
Produced by Wise Buddah & In-house by Chris Nesse.

NRK P3 - TOP HOURS FROM 2017 TO 2022

FRESHNESS ON THE AIR IN FRANCE

A new generation of imaging for mainstream Adult Contemporary - it’s the recent update for Oxygène, one of France’s most successful independent radio stations. They recently commissioned PURE Jingles again to create custom audio branding.

Oxygène, ‘Radio de la Seine et Marne’, is listened to by more than 300,000 people in Ile de France. It’s a family brand, focused on a core audience of young adults, mainly 25-49 year-olds. Following their massive custom package from 2021, they’ve called on PURE to create a new batch of AC jingles.


Programming strategy

Assistant program director Aurélien Descamps: “This collaboration was born from a strategic desire to have a real sound identity that can be recognised throughout the production. The proposals and advice from the PURE Jingles team helped us getting a strong sonic logo. A brand design living up to our expectations.”

“We like the exchange with the Dutch production team”, Descamps continues. “PURE Jingles is attentive to every detail. Agreeing to rework each production until the last note, so that we are fully satisfied with the result once it’s on air.” Merci, Aurélien! Nous sommes impatients de continuer à cocréer la magie de la radio!

Oxygène - France | Demo

Showreel 2023

MNM | IMAGING 2022 - 3

We Are The Aliens

Source for radio imaging and production updates. All materials are properties of their respective owners.

3FM - IDS - 2022 by Top Format Productions

RadioJinglesPRO.com

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